WITS ZEN
19May/120

Steve Blank Spells Out The Deadliest Startup Sins

Steve Blank, author of recently released The Startup Owner’s Manual highlights the Customer Development process, best practices, tips and instructions contained in this book.  In this book, he identifies 9 deadliest sins, which startups do often commit. He spells out them to caution the fledglings, carving an entrepreneurial niche. Find the excerpts here: 1. Assuming [...]

17May/120

Business Journeys Originates In The Heart

“Business journeys originated in a different place, a place we call the Heart.They were conceived not with a document but with a feeling and doing for an authentic vision. Clarity of purpose and passion ruled the day with less time spent writing about an idea and more time spent just doing it. At a business’s [...]

13May/120

How Startups Should Leverage Angel List For Raising Funds

Angel List is a hybrid social network, communication and crowdsourcing platform offers a greater degree of visibility to startups that might not have access to investors, and, on the flip side, has become an important resource for investors looking to boost dealflow and connect with other investors.

11May/120

Inventing A New Future

I am perplexed. Yes, I am. I am perturbed and perplexed by perpetually vexing problem of  how to invent a new future. After years in “Cube farms” [euphemism (!) for organizations ] that discourage, stifle employee engagement and, as a result, strangle innovation, one very fine day I said “Duh! No more cribbing. Enough is [...]

4May/120

Enacting ‘Inception’ In the Minds of Angels And VCs

The seeding of my dream was because of my participation in an Interactive Discussion “Experiences in Entrepreneurship in America and India” organized by Indian Angel Network, where Hemant Kanakia, board member of IAN and an active investor, shared his experiences and his understanding about Indian Startups Ecosystem viz-a-viz that of the US. He orchestrated the whole session exceptionally well, peppered with bits of his entrepreneurial and now angel investor’s vision.

3May/120

Give Customers What They Want, When, Where And How They Want

“Customers can’t or shouldn’t participate much in the innovation process”. It’s a myth. Break the myth. Turn your company into a customer platform that allows customers to create their own experience and value. [Insight For Innovators]

2May/120

Harnessing Value From Business Model Innovation

  “When you innovate, look at the forest, not the trees — and get the overall design of your activity system right before optimizing the details.”- Raphael Amit and Christoph Zott   More companies now are turning toward business model innovation as an alternative or complement to product or process innovation. A company’s business model [...]

25Apr/120

How To Measure Return on Investment In Social Media

Social Media ROI: Still Elusive! Yesterday, I was conducting a  Digital Media  session for a group of  MBA students  from a promising MBA institute in NCR, willing to take specialization in Digital Media Marketing. Though, it was an introductory session , I discussed about Social Media ROI. (Read, WITS Zen “Social Media ROI is Like [...]

24Apr/120

Gray-Haired a Plus When It Comes To Entrepreneurship

  Today age is no barrier to success.Experience continues to count for a great deal. Mark Pincus was 41 when he founded Zynga and Arianna Huffington was 54 when she created theHuffington Post. Vivek Wadhwa of Singularity University in California studied more than 500 American high-tech and engineering companies with more than $1m in sales. He [...]

23Apr/120

Breaking News by Social Media: How Much Accurate And Factual?

  “Fast doesn’t always mean factual. Even if  you use social media as a news source, always dobule click your facts with a trusted news source. ” This is  the message from the infographic released by Schools.com.Thanks to online news, we’re getting more breaking news than ever. And thanks to social media, we’re getting news [...]