On a quest to become a social brand, many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging their external customers and prospects. They are heavily investing in Facebook applications, branded communities and blogs; and many are using online monitoring solutions to listen and see [...]
40 million Indians are using online reviews to inform purchase decisions, according to Nielsen study. 30 million Indians who are online being members of social networking sites and about two-thirds of them spend time on these social networking sites daily. The research indicates that increasingly, Indians also want brands to communicate with them using social [...]
Check out this infographic to understand true cost and return of social media activities. Courtesy-Focus
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