Customer expectations have never been higher. With increasing breakthrough in CRM products and technological innovation, the way we do business is changing faster than ever before, and so does the expectation of customers. Now, it’s very essential to a business to meet rather go beyond its customers’ expectations and anticipate their future needs. Recently, Forrester [...]
Gamification! A buzzword among Brand Strategists,Product Strategists, Product Managers, and Interactive Marketers,among others. Gartner predicts,” By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than [...]
Every day, 2.5 quintillion bytes of data are created and 90% of the data in the world today was created within the past two years. The increasing volume and details of information captured by enterprises, the rise of multimedia, social media, and the Internet fuel exponential growth in data for the foreseeable future. Interestingly, two [...]
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