How To Connect With The Most Influential People On LinkedIn

How To Connect With The Most Influential People On LinkedIn

Do you know: There are 16 million influencers present on the popular B2B social networking platform, LinkdIn 42% of LinkedIn influencers make over $100,000 and at least 22% hold a title of Director Influencers are significantly more connected and engaged on LinkedIn. They are: 9 times more likely to create content within a LinkedIn Group […]

Managing Uncertainty In Business

Managing Uncertainty In Business copy

“Real opportunities for profit only exist in the face of genuine uncertainty”                                                     — Risk, Uncertainty and Profit (1921) by Frank Knight In this famous book he talked about two types of uncertainty: Uncertainty Risk: In this case we know the potential otcomes as well as the odds of these outcomes in advance Genuine Uncertainty: […]

Digital Strategy For Social Business And Next Generation Mobile

Digital Strategy For Social Business And Next Generation Mobile copy

There is significant impedance between the way digital business works and the way many companies still operate. Powered by the social media and next generation mobile, the web is bringing broad changes in digital business strategy. However, traditional businesses don’t seem to be ready to explore the tremendous opportunities that the Web has to offer. […]

Blog Your Way To Be An Influencer

Blog Your Way To Be An Influencer copy

Blogs are one of the top online services to influence a purchase. Ranked third behind retail sites (56%) and brand sites (34%), blogging plays an important role in making your voice heard on a social web. According to a recent report on “Digital Influence” by Technorati Media, 86 percent of influencers have their own blog. […]

Explore New Marketing Opportunities With LinkedIn


LinkedIn has ceased to be just a business-oriented social network.In recent times, it has undergone massive transformation, turning itself into a business-to-business (B2B) content publishing platform. According to a new eMarketer report, “Marketing on LinkedIn: New Opportunities, but Old Issues Remain”, with that change comes a variety of new ways companies can market and advertise, […]

Integrating Quality Marketing Content With Google’s Guidelines

Content Marketing

Remember, every 24 hours, 2 million unique blog posts are published. And this is the reason why Google encourages you to pay very close attention to the “Quality Guidelines“. Following Google’s guidelines will help Google find, index, and rank your site. Does that mean Google search algorithm has rendered content creators irrelevant? No, not at […]

Difficult To Prove Impact Of Social Media Investments: COMOs Survey

Christine Moorman

Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete return on this investment, according to The CMO Survey. Only 15 percent of the 410 CMOs surveyed by professor Christine Moorman of Duke University’s Fuqua School of Business said they have proven quantitative impact on their […]

Oracle’s Study On Socially Enabled Enterprise


To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome […]

Embracing Digital Technology

Digital Transformation

Companies routinely invest in technology, and too often feel they get routine results. Technology’s promise is not simply to automate processes, but to open routes of new ways of doing business. To better understand how business succeed or fail in using digital technology to improve business performance, MIT Sloan Management Review and Capgemini Consulting conducted […]

Smartphones Will Be Smarter Than You: Gartner

Cognizant Computing

“Smartphones are becoming smarter, and will be smarter than you by 2017” –Gartner Smartphones will soon be able to predict a consumer’s next move, their next purchase or interpret actions based on what it knows, according to Gartner, Inc. This insight will be performed based on an individual’s data gathered using cognizant computing — the […]