Are you planning to start a new eCommerce business?
Are you perplexed choosing eCommerce software platform to power your business and ready it for scalable, long-term growth?
For anyone who is planning to start a new eCommerce business in 2018, apart from understanding how digital commerce has evolved in past 2-3 years and where it is heading, it’s important to choose right eCommerce software platform amid this cutthroat competition in the market that can meet your own distinct feature requirements as appropriately and as uniquely as your individual business model.
Whether you would like to launch a conventional eCommerce store, or a multi-vendor marketplace, this list will save you some of the hard grunt work.
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Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.
The company reported that it had more than 600,000 merchants using its platform as of August 2017, with total gross merchandise volume exceeding $55 billion
Review: If you want to stick to just basics and you need a clean, responsive E-commerce site, then Shopify is for you. No programming knowledge is required and there are many fine templates to choose from, and you can always find more.
If you are interested in starting online, Shopify is a good choice because it offers a PCI compliant and secure shopping cart and payment gateway solution. Adding products to Shopify is surprisingly fast and easy but you are limited to 100 Variants.
Shipping integration with USPS, UPS and Fedex is included and integrates with many popular software via Add ons. Things like email marketing, product feeds, and popups are easy to find and setup. And you can export your products to Google, and setup customer reviews with some other add ons. Having all these extra with add ons is both good and bad, and customers should be aware of the small downsides to Shopify
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BigCommerce is a privately held technology company that develops e-commerce software for businesses. The company was founded in 2009 and has 456 employees with headquarters in Austin, Texas and additional offices in San Francisco, California and Sydney, Australia.
The company reports that $16 billion in total sales have been processed by the BigCommerce platform.
Review: There are a lot of things to love. Integrating this with Netsuite or Fishbowl ERP’s is fairly easy and makes your life much easier. They’ve been able to maintain your companies on these sites since the very beginning of 4 employees and 1 customers all the way to 70+ employees and more than 1,000 customers. Makes your life very easy and makes growing an e-commerce company much easier.
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Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.
Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, a former CEO of Varien, later sold a substantial share of the company to eBay, which eventually completely acquired and then sold the company to Permira.
This solution combines an unrivaled feature set with world-class support and virtually infinite flexibility, at a fraction of the price charged by competitive platforms.
Review: Magento proves time and time again to be scalable beyond any other e-commerce platform that I’ve tried. With millions of plugins and plenty of developers working freelance worldwide, we’ve never hit a problem that can’t be solved with an inexpensive plugin or a few hours of third-party development costs.
They’ve put through tens of millions of pounds of transactions throughout the years and the ability of the websites to handle peaks and troughs of traffic are unparalleled.
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OpenCart is an online store management system. It is PHP-based, using a MySQL database and HTML components. Support is provided for different languages and currencies. It is freely available under the GNU General Public License.
Review: It’s easy to use and really fast. You can easily build a shop with thousands of product without paying a fortune on hosting. It is SEO promising with built-in SEO customization. It’s also an independent framework by itself which you found pretty interesting. Last but not least there is a big community supporting it.
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Instamojo isIndia’s Leading Full-Stack Transactional Platform for MSMEs. It has a mission to bring 60 million MSMEs online by providing world-class experiences that are simpler, faster & affordable, thus creating newer opportunities & sustainable livelihoods.
Instamojo believes every business idea deserves to be on the Internet to grow. But very few can. They make it possible with technology, data, design.
Review: The best thing about Instamojo is that it is easy to use and very user-friendly as compared to other payment gateways and has no set up fee or annual maintenance cost with simple pricing.
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PrestaShop is a freemium, open source e-commerce solution. The software is published under the Open Software License (OSL). It is written in the PHP programming language with support for the MySQL database management system.
PrestaShop is currently used by 250,000 shops worldwide and is available in 60 different languages
Review: Multi-lingual, multi-currency capabilities and relatively simple setup and management. You don’t need extensive technical knowledge to get this working. There is a very large selection of 3rd party modules available but at very different price levels (be prepared to get what you pay for!)
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Squarespace is an American private company that provides software as a service for website building and hosting and is headquartered in New York City. The Squarespace service uses pre-built website templates and drag and drop elements to create web pages.
By 2014 Squarespace had raised a total of $78.5 million in venture capital to fund advertising and growth. The company grew from 30 employees in 2010 to 550 by 2015. The Squarespace service was further developed, adding e-commerce tools, domain name services, and analytics, while removing the coding backend in favor of drag and drop features.
Review: This is such a powerful website creation platform that anyone can use, regardless of your industry or business size. Plus, it’s beautiful, easy to navigate, packed with all the right features you need (page navigation, embedded features, analytics, e-commerce, etc..). Plus, it’s extremely cheap given the alternative of custom building a website, hiring a graphic designer, and then waiting for all that to be done. Can’t say enough about how impressed we are with this platform.
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CCAvenue is a PCI DSS 3.2 compliant payments platform for eCommerce businesses in India. It is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 7 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 16 Prepaid Instruments, UPI and up to 13 Multi-Bank EMI options.
Backed by a 15-year history of industry firsts, outstanding innovations, and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more.
Review: It provides start to end solution for Designing, Development, Payment Gateway Integration till the store setting. It is a very helpful product.
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Infusionsoft is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. It is based in Chandler, Arizona.
Infusionsoft is one of the fastest growing private companies in Arizona. The company received $54 million in venture capital from Goldman Sachs in early 2013. In total, the company has generated over $125 million in funding.
Review: You really like the way campaigns operate and that you can install forms directly into the website. It is something where you get what you pay for and it shows. While they offer a way to get things done it is not always the easiest or smartest way. There are usually ways to work around issues but not direct solutions.
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WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress.
From inventory management to data analytics, sales processing, and employee management, the Windows-based point of sale software will help you manage your single or multiple location retail brick-and-mortar stores and online WooCommerce store.
Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product.
Review: UI The looks of the Woo is getting better after each new release (happens very often) and their team is doing a lot to bring the best to the customers. Out of the box features When you install Woo and have in mind to create a simple shop fast – Woo can help you do just that in a matter of minutes. All you need is to follow simple guidance and in few hours you can start selling.