- 78% of people watch online videos every week, and 55% view online videos every day.
- More than 500 million hours of videos are watched on YouTube each day.
- By 2020, online videos will make up more than 80% of all consumer internet traffic.
Today, video content has become an integral part of any marketing strategy. Fortunately, video editing tools make it easy for marketers and non-professional enthusiasts to digitally edit video and audio files to create promotional materials, educational guides, and feature length films, to name a few.
Increasingly, smartphones have largely displaced expensive camcorders, and sophisticated video editing tools and apps are reducing the need to hire professional graphic design talent.
Whether you’re producing animated video, a video slideshow, live action video, a mixture of formats, or editing high-quality online audio, these software tools will help you create professional-grade output without busting your budget.
So, need to add more video content? Need to do more marketing with video?
Looking for affordable video tools that are easy to use?
In this post, you’ll explore 10 easy-to-use video editing software for desktop and mobile video editing apps to bring more video into your marketing.
Premiere Pro CC is the leading video editing software for film, TV and the web. Creative tools, integration with other Adobe apps and services and the power of Adobe Sensei help you craft footage into polished films and videos in one seamless workflow. And Premiere Rush, our new app, is included with your subscription so you can capture footage and start editing on all your devices, anywhere.
There are sundry smaller improvements, including the ability to preview fonts and edit motion graphics templates created in After Effects. There are also eight new label colours to aid clip organisation. But shared project controls, extended VR support and the ability to load multiple projects are the killer new features. Premiere Pro CC 2018 is both easier to use and now a serious contender for creating 360 content.
2. Final Cut Pro X
Promo by Slidely is a one-stop video service that uses premium videos with licensed music and attention-grabbing copy to create instant promotional videos. Promo makes it affordable so now you can literally promote anything–sales, coupons, brand awareness, new products, and more–to anyone anywhere on the internet. Promo is the next generation in must-have video advertising and content marketing tools. Created for advertisers and marketers ready to break away from ineffective tactics and make a longer lasting impact.
Promo enables advertisers to easily create videos for their Ads or even organic posts on any social media channel. Businesses simply choose from over 12 million premium video clips (or upload their own), add quality music from thousands of per-licensed tracks, then personalize with their text and logo all in a matter of minutes. Promo Videos are optimized for both mobile and desktop video advertising on social media.
I love these folks. Producing a Promo video takes no time. For all the expertise in video production that I bring to the tool, I find that it makes ridiculously slip to crank out short, effective messages that let me spend more time on tougher jobs. Invaluable for my purposes and a bargain. Oh, and fantastic customer service!
Blender is the free and open source 3D creation suite. It supports the entirety of the 3D pipeline—modeling, rigging, animation, simulation, rendering, compositing and motion tracking, even video editing and game creation. Cycles is Blender’s built-in powerful unbiased path-tracer engine that offers stunning ultra-realistic rendering. Blender’s comprehensive array of modeling tools make creating, transforming and editing your models a breeze. “Probably the best tracker in the market”. Blender includes production ready camera and object tracking. Allowing you to import raw footage, track the footage, mask areas and see the camera movements live in your 3d scene. Eliminating the need to switch between programs.
Pros: The thing I like most if the ease of use after fully understanding what everything does. It looks intimidating and complicated if you’re a new user of blender, but after looking at a few tutorials of what you want to do in it, whether it be animation, character modeling, prop modeling, whatever it may be, it becomes easier to do and to understand. You do have to learn a little bit on your own, but as far as I have been using it, since 2015, I haven’t ran into anything I can’t do without a little bit of googling.
Cons: The thing I liked least about this software when starting out was, as I said in the pros, it is intimidating to look at when being a new user of the software. It stressed me out when I didn’t know where to begin, however, this was easy to get over with some googling and a little bit of tutorials that didn’t cost me a lot of time, for a big payout after I learned the software.
Overall: This is the 3D modeling program I use. I use it with a texturing software and a rendering software and sell my 3D models I make with it. It has helped me grow my business of making 3D props for game developers.
Shotcut is a free, open source, cross-platform video editor for Windows, Mac and Linux. Major features include support for a wide range of formats; no import required meaning native timeline editing; Blackmagic Design support for input and preview monitoring; and resolution support to 4k.
Supports hundreds of audio and video formats and codecs. No import required which means native editing, plus multi-format timelines, resolutions and frame-rates within a project. Frame accurate seeking supported for many video formats.
This editor is good enough. It is free but it does everything I need in video editing and the process is simple. I also like it is cross-platform so I can use it on both my machines, Mac and Windows which is very convenient for me. A lot of features are available.
Video recording system that offers online video/audio capturing, filters for video sources, audio mixer, and more High-performance real time video/audio capturing and mixing. Create scenes made up of multiple sources including window captures, images, text, browser windows, webcams, capture cards and more. Set up an unlimited number of scenes you can switch between seamlessly via custom transitions.
Pros: The product is completely free, with no limitations. You can immediately start recording from multiple sources at once, with a fairly nice amount of customization in terms of the options you have. File formats, encoding, streaming, and so on. You can also create your own shortcuts to start streaming/recording. More functionalities are also available for users who need more control.
Cons: Shortcut seem not to always work on the first hit, and some users might find it difficult to use the more advanced functions. Sometimes records a blank screen when trying to record over videogames or other programs running in borderless fullscreen.
Overall: I use OBS almost on a daily basis for work, and even more often for personal purposes. At first I had some trouble setting it up, but after a few minutes it’s really straightforward. I can now record my entire screen in its original resolutions, with no watermarks, completely for free.
Renderforest Video is a cloud-based video maker for creating intro videos for YouTube, explainer animations, kinetic typography, product or service promotional videos, music visualizations, wedding or travel slideshows, mobile app promotions, event invitations, corporate presentations, infographics, and a lot more.
Overall experience is full of fun, passionate and supportive. I have never made a video before. On Renderforest website I was so excited to explore high quality and creative templates and tailor them to form my own unique project. I have the greatest experience not only with the website or products, but also with the customer service they provide. The support team is prompt in reply, effective and patient in communication and a positive attitude ready to help. Thank you for your support of my first video project. I have enjoyed the experience so much that making video with Renderforest is my new hobby now.
I have never made a video before. On Renderforest website I was so excited to explore high quality and creative templates and tailor them to form my own unique project. I have the greatest experience not only with the website or products, but also with the customer service they provide. The support team is prompt in reply, effective and patient in communication and a positive attitude ready to help. Thank you for your support of my first video project. I have enjoyed the experience so much that making video with Renderforest is my new hobby now.
Maybe more ability to edit text, including language display other than English, font size and line spacing adjustments. More scenes reflecting people from another cultural background.
GoPlay is a next-generation 3-in-1 video editor which assures superior editing features on an easy interface and also helps with screen recording and subtitle addition to videos. The new revolutionary goplay software is a multi-track video editor which is designed to edit any kind of videos, audios, picture and even text independently. Whats special about the editor is its great library of Hollywood movie tones that instantly renders a cutting edge to any video.
GoPlay Editor is a combined screen recorder and video editor built into a single package. It is simple to use with some nice features. It does not offer select-window recording, which would be much preferred. Also no streaming option, which could be the primary function that some people would look for as well.
There is a free demo available to try before you commit, plus free mobile versions on Android and iOS available to try with similarly functional features. Bottom line is that it is quite functional, very few settings needs adjusting, and it is easy to use.
Some previous reviews here mention crashing and data loss, but I recorded 5 videos so far, without any crash or loss (longest was only 15 minutes though, unsure about longer/larger projects). Its simplicity is direct at an everyday audience who does not have a ton of experience recording and editing.
WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere. Advanced video editing features made easy through a simple interface. You don’t need to be a pro to create great movies.
With included cloud storage, your photos, video and audio are always there when you want them from any device. Start creating on one device and pick up where you left off on another. Even collaborate with others for the ultimate shared experience.
Until there’s an easier way to import into WeVideo, it will only be useful for projects that absolutely require collaborative editing.
- Simple interface
- A rich selection of effects and audio assets
- Easy-to-use export
- Pricing comes up only when you try exporting your work
For over 25 years Lightworks editor has been at the forefront of film editing, having been used on many of the finest films in cinema history: The Wolf of Wall Street, LA Confidential, Pulp Fiction, Heat, Road to Perdition, Hugo, The King’s Speech and many more!
Now with the release of Lightworks v14.x we have created the complete video creative package so everyone can make video that stands out from the crowd. Whether you need to make video for social media, YouTube or for a 4K film project, Lightworks makes it all possible!
Lightworks guides you through the process of setting up your first project with simple tooltips, but they’re a far cry for the powerful tutorials and wizards available in some other software. While it supports all the import formats that the paid version does, it can be tricky getting everything to import easily for the uninitiated—you have to define project settings like resolution, framerate, and so on before you import your files. If you set anything different from your video, you’ll have to dive into settings and tweak them until you get it right.
Moovly Studio is a powerful, second generation video creation editor based on HTML5. Thanks to the new underlying technology framework, this editor seamlessly works on all browsers right out of the box, without a need for plug-ins, software download or installation.
Make unlimited use of over 500,000 royalty free media objects such as stock videos, motion graphics, photos, illustrations, music and sound loops. These objects are included in Moovly Studio and can freely be used and combine and combined with your own media, to create a stunning, professional looking video project!
The ease and simplicity of this software helps us cut down on the production time.This is an inexpensive and easy way for someone to start making great looking video / animated presentations. One of the features I really appreciate is the ability to use real video as a background. Some of the other presentation software I’ve used does not have that ability. They also lay out the different layers in a timeline similar to what you might find in many other video editing software… so the layout seems familiar if you have some video editing experience. I also appreciate the ability to set the timing for the transitions instead of only getting a defaulted time.
This is an inexpensive and easy way for someone to start making great looking video / animated presentations. One of the features I really appreciate is the ability to use real video as a background. Some of the other presentation software I’ve used does not have that ability. They also lay out the different layers in a timeline similar to what you might find in many other video editing software… so the layout seems familiar if you have some video editing experience. I also appreciate the ability to set the timing for the transitions instead of only getting a defaulted time.
It is clear that the software is constantly improving. I’ve seen some glitches with their new site release that may be more browser related. Their transitions are somewhat limited.
What do you think? Have you used any of these video editing tools? Share with us in the comments!