Blogs are one of the top online services to influence a purchase. Ranked third behind retail sites (56%) and brand sites (34%), blogging plays an important role in making your voice heard on a social web.
According to a recent report on “Digital Influence” by Technorati Media, 86 percent of influencers have their own blog. A third of influencers also said that they have been blogging for five or more years, says the report.
The report provides some insights into the fast evolving digital landscape:
- Despite the rise and use of multimedia it seems that text is still the main communication media.
- Facebook and Twitter are favourite social platforms for influencers while Google+ and LinkedIn are playing catch up game
- Nearly two-thirds of influencers make money from blogging, however, majority of them are earning less than $10,000 per year in revenue
- Despite bloggers growing influence, 38 per cent of brands don’t listen to the blogger/influencers ideas about what works for their audience.