Brands’ Visibility On Facebook: Reach Is Up, Frequency Is Down

 

Facebook’s changes, announced at its F8 Developers Conference ,  appear to have boosted brands’ visibility among more of their fans but decreased the frequency with which a brand’s fans see its messages, according to a study of more than 300 brand pages by analytics firm PageLever. In what should be considered good news, the new layout has substantially increased fan interactions with brands.

Among the changes: a constantly updating “Ticker” of news, changes to the layout of the “Top Stories” feed generated by Facebook’s EdgeRank algorithm, and the addition of time-based “Recent Stories” below Top Stories. Facebook also now allows users to influence what they see by marking — or unmarking — posts as Top Stories. Another aspect of the F8 changes, the rollout of the Timeline to replace the current Facebook profile, has yet to begin broadly yet; it’s less clear that it will have much effect on brand pages.

Source: ” Why More of Your Facebook Fans are Seeing Fewer of Your Messages ” , AdvertisingAge

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