“Business journeys originated in a different place, a place we call the Heart.They were conceived not with a document but with a feeling and doing for an authentic vision. Clarity of purpose and passion ruled the day with less time spent writing about an idea and more time spent just doing it.

At a business’s inception, resources are limited, and the best content for a business plan is real-world data based on testing aspects of the concept. These experiments need not be complex. You want simple, iterative tests that are easily measurable and let you know whether you are winning or not.”

Adapted from “Great Businesses Don’t Start With a Plan”, HBR. Read the complete story here.