The Old Spice amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Even the comments on YouTube were overwhelmingly positive. The Old Spice Twitter account accumulated tens of thousands of new followers and the YouTube videos amassed hundreds of [...]
In our series on social media case studies, WITS Zen takes up Cisco, the networking company, which has used social media smartly to maintain its worldwide presence.As early as 2008, Cisco was well along in its social media evolution. However, during the launch of a new router, using social media the company shaved six figures [...]
Continuing with our series on social media case studies, WITS Zen takes up this time Dell,which was one of the first big breakthroughs using social media. Now after years of success, the company is continuing with its social media program, not just to sustain its validity, but to adapt social communications as a tool across [...]
Case Studies bring things to life. The real world is more engaging than theory. Case Studies show how things are done in practice.They are a good way of understanding the intricacies of business in a real-life scenario.They are the ultimate learning resource. Case studies provide a way to share knowledge and encourage people to learn [...]
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