Integrating Quality Marketing Content With Google’s Guidelines

Content Marketing

Remember, every 24 hours, 2 million unique blog posts are published. And this is the reason why Google encourages you to pay very close attention to the “Quality Guidelines“. Following Google’s guidelines will help Google find, index, and rank your site. Does that mean Google search algorithm has rendered content creators irrelevant? No, not at […]

How Content Marketing Is Competing With Traditional Marketing: Infographic

Content Marketing

Marketo has posted a new infographic that shows how content marketing is competing with traditional marketing these days. Why should companies use content marketing? Risk mitigation, lead generation and lead scoring are some of the benefits of content marketing that the survey identifies. How are companies using content marketing? Some of the most popular ways, […]

How Good Content Marketing Brings Your Audience Closer To Your Brand


Content marketing is all about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. A good content marketing strategy brings your audience closer to you and your business. This explains why content marketing has become the top go to market priority for all sizes of […]

Content Marketing: “Companies Must Orchestrate Content in Harmony or Risk Marketplace Cacophony”

Content Marketing Channels and Formats

Content Marketing is a ‘must’ for the success of your business. Today, every company is going all-out to capitalize on content to educate, entertain, engage and inspire its consumers that  turn them into loyal customers. Content Marketing is the top go to market priority  for all sizes of business- a startup, small and medium business […]

Future Of Content Marketing Getting ‘Heavy’


Why are all the major websites in each industry producing big content? Answer is simple: because small articles, and light content in general, have no future. In a world where we are overloaded with poor content, you want to give high quality, detailed information. This explains why all the major websites in each industry are […]

Content Marketing: Educate, Entertain, Engage And Inspire Consumers

content marketing

Today, a growing number of companies are spending a large chunk of their marketing budgets  to design Content to educate, entertain, engage and inspire their consumers that  turn them into loyal customers. Marketers have made content marketing the most-used tactic in their brand-enhancing tool box , and are retreating from traditional marketing tactics such as […]

Content Marketing: The Power of a Good Story

Coca-Cola, Bonobos and General Electric acknowledge  the  power of a good story. It’s called content marketing, and it’s a mixture of equal parts inspiration, intelligence, technology, and good old-fashioned barnstorming. “Coca-Cola has more than 41 million fans on Facebook from all over the world who ask questions, jump into discussions and most importantly create and […]

Infographic: How Content Goes Viral


  The Infographic from ProBlogger details out the anatomy of viral content, along with the different types of viral content, the reasons we share it, how it’s designed, the importance of integrated execution and a whole bunch of tips to create and seed viral content. Have a look at the infographic (Click the image for […]

Content Is King: Demystifying The Myth

“I don’t believe in the myth that ‘content is king’, I also don’t believe that it’s the timing of a post, or the credibility of the author that makes or breaks a blog post’s ability to spread like wildfire. In reality, it’s the combination of these factors that intensify a blog post’s likelihood of being […]