How To Connect With The Most Influential People On LinkedIn

How To Connect With The Most Influential People On LinkedIn

Do you know: There are 16 million influencers present on the popular B2B social networking platform, LinkdIn 42% of LinkedIn influencers make over $100,000 and at least 22% hold a title of Director Influencers are significantly more connected and engaged on LinkedIn. They are: 9 times more likely to create content within a LinkedIn Group […]

Explore New Marketing Opportunities With LinkedIn

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LinkedIn has ceased to be just a business-oriented social network.In recent times, it has undergone massive transformation, turning itself into a business-to-business (B2B) content publishing platform. According to a new eMarketer report, “Marketing on LinkedIn: New Opportunities, but Old Issues Remain”, with that change comes a variety of new ways companies can market and advertise, […]

LinkedIn Introduces Sponsored Updates

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After Twitter’s ad retargeting programme and Facebook’s FBX, it’s now LinkedIn’s turn to start paid and sponsored content programme. LinkedIn’s Sponsored Updates is being billed as “content marketing in the world’s only professional feed”. Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s […]

Know Who Has Viewed Your Updates On LinkedIn

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After “New streamlined navigation”, “Add rich media to your updates”, “Call out your connections”, LinkedIn has introduced two more features on its toolkit: “Who’s Viewed Your Updates” “You Recently Visited” Who’s Viewed Your Updates provides you with one simplified snapshot of what you’ve shared over the past 14 days, who has seen it and how […]

LinkedIn Two-Step Verification: Adds an Extra Layer of Security to Account

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  LinkedIn has introduced two-step verification as an optional security feature for its members, following the Twitter’s  suit. It announced in its blog post : “Most internet accounts that become compromised are illegitimately accessed from a new or unknown computer (or device). Two-step verification helps address this problem by requiring you to type a numeric […]

LinkedIn Recommendations vs LinkedIn Endorsements

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Which is better, Linkedin  Recommendations vs Linkedin Endorsements? A little over a week ago, LinkedIn debuted Endorsements, which they’re touting as a professional version of the Facebook Like. Connections in your account can endorse you using the skills and expertise section of your profile. But the question remains, which is better? The answer is, unsurprisingly: […]

Infographic: How To captialize on Linkedin’s Capabilities

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So we don’t have to remind you that LinkedIn is a powerful tool to connect your community and prospects. But, still, you aren’t very sure about how to capitalize on LinkedIn’s capabilities. The following infographic helps you harness the huge capabilities of LinkedIn for business development, sales, marketing, hiring, recruiting, advice, job hunting and much […]

Can Social Media Impact Education System?

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  I was conducting a workshop on “Leveraging Social Networking Sites for Job Opportunities” last month at Lingaya’s University, one of the premier engineering and business institutes near New Delhi. (Click here to have a look at the Workshop’s Presentation) One participant asked me, “Can technology-driven Social Media impact our education system?” “Yes it can, […]