Eureka Mobile Advertising Ltd has launched an app called Eureka to monetise the idle screen while delivering relevant content to mobile users. Mumbai and UK-based Eureka offers mobile ad services and displays marketing messages, offers and deals in the form of images on handsets. Eureka has a proprietary technology through which it displays ad on a [...]
The size of the online advertising market in India is projected to reach Rs 2,938 crores by the fiscal 2013-14, according to the findings of Digital Advertising in India report, by the Internet and Mobile Association of India (IAMAI) and IMRB International. The total online advertising market in India, comprising search, display , mobile, social [...]
Samsung and Android dominated the Indian smartphone market in 2012 — Samsung being the leading handset manufacturer while Android the leading operating system. Sales of Indian handsets Original equipment manufacturer(OEMs) are growing at the cost of Nokia and Blackberry which had lost significant market share in 2012. And Indian players are set to [...]
According to the latest report from comScore, time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who use both Facebook interfaces. Analyzing the time spent across apps and browsers, the report highlights that the “apps drove the lion’s share of engagement, representing 4 in every 5 mobile media minutes”.
The mobile marketing is expanding and transforming rapidly before our eyes. Users are becoming increasingly dependent on mobile sites and applications for instant access to information, tools, deals, and product research. The Mobile Marketing Association predicts that the global mobile advertising market is expected to grow to more than $14 billion in 2011. Asia and [...]