Oracle’s Study On Socially Enabled Enterprise


To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome […]

Put Your Best Tweets Forward

Grow your business

Twitter has relaunched its Twitter For Business website   with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. If your business is new to Twitter, Twitter has got a 101 section to help put your best Tweets forward. Advanced marketing tips are for the more […]

Gamification In 2012: For Businesses & Companies, Employees And Customers

Gamification! A buzzword among Brand Strategists,Product Strategists, Product Managers, and Interactive Marketers,among others. Gartner predicts,” By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than […]

IBM’s Social Business Jam Report

Representing WITS Zen, I participated in IBM’s Social Business Jam. It was an online conversation (called a “Jam”), which brought together over 2,700 participants—representing corporations, academic institutions, nonprofit organizations and government agencies—to discuss social business and the ways in which it can redefine how we work in the years ahead. Participants from over 80 countries […]

Social Business Strategy: A Roadmap

Social Business Strategy is one of the top priorities in the business agenda. In the backdrop of more and more companies leveraging social technologies, the key to success is in a social business strategy. Forrester’s Nigel Fenwick, who serves CIOs, writes, “Smart business and technology leaders will rethink business strategy to create a “social business […]