The Rise Of Inbound Marketing And How It Has Buried Traditional Marketing

Inbound Marketing Summit - Dallas - 09

Do you know: Why  does inbound marketing gain more traction? How has inbound marketing  buried traditional marketing? Answers to these two questions are as simple as this: Inbound marketing results in lower cost per lead than traditional marketing consumers are tending to use social media and mobile technology to make informed buying decisions Many small […]

Difficult To Prove Impact Of Social Media Investments: COMOs Survey

Christine Moorman

Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete return on this investment, according to The CMO Survey. Only 15 percent of the 410 CMOs surveyed by professor Christine Moorman of Duke University’s Fuqua School of Business said they have proven quantitative impact on their […]

How To Measure Social Media ROI

AdobeIndexReport

  Measuring social media ROI is  a challenging task, but it’s not impossible. Every business today acknowledges the importance of social media, they do understand that social media sites provide boost to  their marketing strategy, but they don’t necessarily understand how to quantify social media benefits. Interestingly,  finding social media ROI is like  the  “Big […]

B2B Marketers Engage Heavily With Content: Leadtail

leadtail_b2b_twittercontent

Despite all the technology available, it is not easy to reach, engage, and influence B2B marketers. “How B2B Marketers Engage on Twitter“, a special report prepared by Leadtail aims to provide social media insights into the patterns and behaviors of B2B marketing decision makers. Using Leadtail’s Social Insights technology to analyze data from Twitter, this […]

Twitter Launches Retargeting Services

Twitter.jpg

Many people don’t love to be tracked what they do online. In fact, we have browsers like Mozilla’s Firefox which have implemented “Do Not Track” features. However, that didn’t stop Facebook to launch its cooking tracking and ad retargeting service. Facebook’s FBX, launched last year, offers a custom audience product that also allows marketers to […]

Digital Marketing: Entering the Era of On-Demand Marketing

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Digital marketing is about to enter more challenging territory: on-demand marketing. On demand marketing will not only be just always “on”, but it will be always relevant, responsive to the consumers’ desire, personalize the consumer experience radically. It will also cut through the noise with pinpoint delivery. The infographic given below depicts a hypothetical, tech-enabled […]

Put Your Best Tweets Forward

Grow your business

Twitter has relaunched its Twitter For Business website   with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. If your business is new to Twitter, Twitter has got a 101 section to help put your best Tweets forward. Advanced marketing tips are for the more […]

Facebook Graph Search: What Can You Search?

Facebook’s Graph Search is here. Great! But how does it actually help you? From content discovery to finding a restaurant, from recruiting to dating to a trip down memory lane, here’s what you can do with Graph Search. First, check out this quick hands-on video intro below:                 […]

Facebook Takes A Big Bite Out of Google, Foursquare And Yelp

facebook Graph Search

January 15, Facebook announced  a new experience that it’s calling Facebook Graph Search, giving you the power to map out their relationships with the people and things they care about. from a whopping more than a billion people, more than 240 billion photos and more than a trillion connections. Graph Search  allows people to use […]