With 400 million Tweets a day and 200 million active users, brands turn to Twitter to tell engaging stories, participate in real-time events and conversations, enhance their online brand personality and delight their customers. Have a look at the snapshot of vital statistics that shows what all are there in Twitter for brands: Here [...]
Do you know: Why inbound marketing is gaining more traction? How inbound marketing has buried traditional marketing? Answers to these two questions are as simple as this: Inbound marketing results in lower cost per lead than traditional marketing consumers are tending to use social media and mobile technology to make informed buying decisions Many small [...]
Digital marketing is about to enter more challenging territory: on-demand marketing. On demand marketing will not only be just always “on”, but it will be always relevant, responsive to the consumers’ desire, personalize the consumer experience radically. It will also cut through the noise with pinpoint delivery. The infographic given below depicts a hypothetical, tech-enabled [...]
Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. If your business is new to Twitter, Twitter has got a 101 section to help put your best Tweets forward. Advanced marketing tips are for the more [...]
Facebook’s Graph Search is here. Great! But how does it actually help you? From content discovery to finding a restaurant, from recruiting to dating to a trip down memory lane, here’s what you can do with Graph Search. First, check out this quick hands-on video intro below: [...]
January 15, Facebook announced a new experience that it’s calling Facebook Graph Search, giving you the power to map out their relationships with the people and things they care about. from a whopping more than a billion people, more than 240 billion photos and more than a trillion connections. Graph Search allows people to use [...]
Social Intelligence at its best. An interactive infographic that helps you develop strategies to carve your social landscape. Click on any one of the four column labels–Customer Communication, Brand Exposure, Traffic To Your Site, and SEO–and the chart will automatically reorder so that the platforms most effective for that function are at the top of [...]
Branding and social media! Social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. The given infographic helps you understand the impact of leveraging social media for branding your business (Click [...]
At f8 , Facebook introduced three major changes to the site: Open Graph applications, the home page Ticker, and the profile Timeline. Open Graph Apps Facebook allows developers to create “Open Graph applications” — Facebook.com apps and Facebook-integrated websites that can ask users for permission to publish activity to Facebook whenever they take an in-app [...]
Facebook’s changes, announced at its F8 Developers Conference , appear to have boosted brands’ visibility among more of their fans but decreased the frequency with which a brand’s fans see its messages, according to a study of more than 300 brand pages by analytics firm PageLever. In what should be considered good news, the [...]
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