Social Media ROI: Still Elusive! Yesterday, I was conducting a Digital Media session for a group of MBA students from a promising MBA institute in NCR, willing to take specialization in Digital Media Marketing. Though, it was an introductory session , I discussed about Social Media ROI. (Read, WITS Zen “Social Media ROI is Like [...]
A primary reason for using the return and the ROI is social media financial accountability. As social media initiatives become mainstream, executives are holding them to the same accountability as other business initiatives, demanding financial returns and ROI on social media investments. To estimate the social media return and ROI, you need to start with [...]
40 million Indians are using online reviews to inform purchase decisions, according to Nielsen study. 30 million Indians who are online being members of social networking sites and about two-thirds of them spend time on these social networking sites daily. The research indicates that increasingly, Indians also want brands to communicate with them using social [...]
Finding Social Media ROI is like the “Big O” (read, Orgasm), everybody wants to reach it. Some say “Got It”, but it remains an enigma to them, which will always be Elusive for everyone. Elusive ….Why? In this context, we can recall what Avinash Kaushik, Analytics Evangelist, Google, said about Social Media: “Social media [...]
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