Who Are The “Big Three” Of Social Media Referral Traffic?

Social Media Referrals

(Click on the image to enlarge the view) According to Shareaholic’s “Social Media Traffic Report,” during the 13 months of the study, Facebook accounted for an average of 8.11 percent of social media traffic referrals, followed by Pinterest with 3.24 percent and Twitter with 1.17 percent. These three social media power players collectively accounted for […]

Which Demographics Use Social Media?


The Pew Research Centre has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top? Of the online adults surveyed at the end of 2012: 67% use Facebook 20% use LinkedIn 16% use […]

LinkedIn Two-Step Verification: Adds an Extra Layer of Security to Account


  LinkedIn has introduced two-step verification as an optional security feature for its members, following the Twitter’s  suit. It announced in its blog post : “Most internet accounts that become compromised are illegitimately accessed from a new or unknown computer (or device). Two-step verification helps address this problem by requiring you to type a numeric […]

How To Make Content More Shareable On Social Media: Infographic


How do you make your content shareable on social media? It’s all word of mouth, in essence. And, there is a set of word of mouth drivers, when applied properly, helps make your content share- worthy. This inforgraphic from social@Oglivy identifies 7 principles that help you create the most shareable content that remains relevant to […]

Social Business : How To Engage Workforce

social business

An organization’s social business initiative can Drive real business value Increase revenue Cut costs Improve relationships with your customers Enhance internal and external collaboration But the catch line is: Participation and Collaboration of Your Workforce. It is the workforce which helps create tangible business value with their innovative and collaborative participation in the social business […]

Wattpad: A Library In Your Pocket


Steve Jobs once famously said, “No-one reads anymore”. However, Wattpad’s astonishing success story gives us a completely different picture than what Steve Jobs had envisaged: Five million times a month, someone comments on a Wattpad story 15 million times, someone has uploaded a story or a book to Wattpad And those 15 million monthly unique […]

Social Media Demographic In 2013


  The growth of Social Networking sites has been phenomenal and it is still continuing to grow around the globe at a record pace. Who are the most active users of social networking sites? Which social networking site is most popular? A late 2012 survey by the Pew Research Center’s Internet & American Life Project […]

Online Ad Market To Touch Rs 2938 By March 2014: Report

Online Advertisement

The  size of the online advertising market in India  is projected to reach  Rs 2,938 crores by the fiscal 2013-14, according to the findings of Digital Advertising in India report, by the Internet and Mobile Association of India (IAMAI) and IMRB International. The total online advertising market in India, comprising search, display , mobile, social […]

VinePeek And VineRoulette: Real-time Video Streams To Follow Twitter’s Vine


Twitter has launched new video-sharing service, Vine,  a few days ago. As a “Friday project” out of product incubator PXi Ventures has launched a service called VinePeek. VinePeek is a website that pulls in the latest vines one after the other. It doesn’t matter who you follow,  or if you’re even on Vine or Twitter. […]