“To participate as much as you want customers to participate.” “It’s the ‘Golden Rule’ of community.”, saysJeff Sandquist, Senior Director of Evangelism at Microsoft. He also shared that everything he ever learned about being a community manager he learned by tending bars in college — knowing when to engage with people and when to leave [...]
Is your romantic life similar to that of most other social networkers, or do you play the game your own way? The infographic and research experts at Lab42 set out to take the pulse of today’s relationship hunters as well as established lovers, conducting a survey between Oct. 27 and Oct. 30 where they asked [...]
At f8 , Facebook introduced three major changes to the site: Open Graph applications, the home page Ticker, and the profile Timeline. Open Graph Apps Facebook allows developers to create “Open Graph applications” — Facebook.com apps and Facebook-integrated websites that can ask users for permission to publish activity to Facebook whenever they take an in-app [...]
Up until now, Facebook accounts have focused on the most recent posts. With the new profile format, the most recent Facebook activities will be at the top. But as users go back in time, Timeline will summarize past posts — emphasizing the photos and status updates with the most “likes” or comments. Marc Rotenberg, executive [...]
Howard Schultz, chairman, president, and CEO of Starbucks Coffee Company, says, “I have long believed that innovation is not just about creating new products or services; it’s also about rethinking the very nature of an organization’s relationships.” Today, enlightened employers know that, if they want great people to perform at the top of their game, [...]
In this infographic, find the attributes that comprise the whole of the socially optimized business. Attributes of a Socially Optimized Business View more presentations from Dachis Group Source: Dachis Group
As Jason Falls wrote in his book, No Bullshit Social Media, “this isn’t a sandbox, this is business.” Only the strategic will survive. We have moved past the stage where social media is a shiny new toy that everyone is playing with. Like every other marketing strategy, it requires time, people, and resources to succeed. [...]
When it comes to planning an effective social media presence, the five questions you need to answer before you decide if social media is for you: Why should we be using social media? What specific goals will social media help us reach? How will we measure our success? What time, people, and resources are we [...]
A primary reason for using the return and the ROI is social media financial accountability. As social media initiatives become mainstream, executives are holding them to the same accountability as other business initiatives, demanding financial returns and ROI on social media investments. To estimate the social media return and ROI, you need to start with [...]
“Curation comes up when search stops working…[and] when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”–NYU Professor Clay Shirky Content consumers, readers and viewers, require contextual relevance, and content curation provides a discovery alternative filtered by humans. Today, curation has become a fixture for many successful news blogs [...]
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