Content Marketing: Educate, Entertain, Engage And Inspire Consumers

Today, a growing number of companies are spending a large chunk of their marketing budgets  to design Content to educate, entertain, engage and inspire their consumers that  turn them into loyal customers. Marketers have made content marketing the most-used tactic in their brand-enhancing tool box , and are retreating from traditional marketing tactics such as search marketing.

And, this is what we call Content Marketing.

Let’s  delve deep inside the concept  by breaking it down:

Content: a) The individual items or topics that are dealt within a publication or document.

                   b) The material, including text and images that constitutes a publication or document.

 Marketing: a) The act or process of buying and selling in a market

                       b) The commercial functions involved in transferring goods from producer to consumer.

Content marketing is all about offering things like:

  •     Infographics
  •     eBooks
  •     Gamification
  •     Print magazines
  •     Branded Tools

They are good for catching potential customers and expanding the brand awareness of a product/service/company initially, but the following are good ways to keep a returning base of core customers:

  • Webinars
  • Newsletters
  • In-Person events/speeches
  • Video specials

The takeaway is that content marketing is a long term strategy in order to yield exponential long term rewards.

Let’s play Content Marketing: the long term Game.

Adapted from Content Marketing And SEO In 2013, Yahoo Small Business Advisor.

Add Comment