IBM’s Social Business Jam Report

Representing WITS Zen, I participated in IBM’s Social Business Jam. It was an online conversation (called a “Jam”), which brought together over 2,700 participants—representing corporations, academic institutions, nonprofit organizations and government agencies—to discuss social business and the ways in which it can redefine how we work in the years ahead. Participants from over 80 countries “jammed” on key issues and generated new ideas on the major themes:

• Building the social business of the future

  • What new social innovations can we theorize?
  • How can social technologies help to deliver value through core business processes (R&D, HR, Finance etc)?

• Developing participatory organizations through social adoption

  • How can we align our organizational model, culture, and leadership social business adoption?
  • How do we quantify the value of Social Business for the enterprise?

• Using social media to understand and engage with customers

  • How does Social Business impact the future of CRM, marketing or communications
  • What are the implications for the way we manage brands?

• Determining what social means for IT

  • How can IT organizations get these social technologies implemented in organizations?
  • What technology options are there available to enable this transformation?

• Identifying risks and establishing governance

  • What are the real risks of Social Business for the enterprise?
  • What are the right policies and strategies to manage social interactions internally and externally?

IBM has created a concise summary document of the Jam’s 2,600+ discussion posts and more than 600 tweets. This report summarizes the key insights gathered from the comments of the entire community.You can download the full report here.

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