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How To Connect With The Most Influential People On LinkedIn

How To Connect With The Most Influential People On LinkedIn

Do you know: There are 16 million influencers present on the popular B2B social networking platform, LinkdIn 42% of LinkedIn influencers make over $100,000 and at least 22% hold a title of … [Read More...]

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AdobeIndexReport

How To Measure Social Media ROI

  Measuring social media ROI is  a challenging task, but it’s not impossible. Every business today acknowledges the importance of social media, they do understand that social media sites provide boost to  their marketing strategy, but they don’t necessarily understand how to quantify social media benefits. Interestingly,  finding social media ROI is like  the  “Big […]

Teradata

Oracle’s Study On Socially Enabled Enterprise

To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome […]

Digital Transformation

Embracing Digital Technology

Companies routinely invest in technology, and too often feel they get routine results. Technology’s promise is not simply to automate processes, but to open routes of new ways of doing business. To better understand how business succeed or fail in using digital technology to improve business performance, MIT Sloan Management Review and Capgemini Consulting conducted […]

Cognizant Computing

Smartphones Will Be Smarter Than You: Gartner

“Smartphones are becoming smarter, and will be smarter than you by 2017” –Gartner Smartphones will soon be able to predict a consumer’s next move, their next purchase or interpret actions based on what it knows, according to Gartner, Inc. This insight will be performed based on an individual’s data gathered using cognizant computing — the […]

Captivating Marketing Strategist

Social Marketing Budgets To Double Over The Next 5 Years

In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral. Internet advertising will make nearly 25% of the entire ad market by 2015. Social marketing budgets will double over the next 5 years. This new infographic by WebDAM  reveals 20 marketing statistics that you should use to direct your future marketing […]

Social Media Referrals

Who Are The “Big Three” Of Social Media Referral Traffic?

(Click on the image to enlarge the view) According to Shareaholic’s “Social Media Traffic Report,” during the 13 months of the study, Facebook accounted for an average of 8.11 percent of social media traffic referrals, followed by Pinterest with 3.24 percent and Twitter with 1.17 percent. These three social media power players collectively accounted for […]

Google Thumb

How To Use Google+ Auto Awesome For Movies And Photos

Google has  announced a slew of new features for Google+ Hangouts and Photos,  Auto Awesome Movies, and other tools aimed at making photos and videos even easier for its 300 million “in-stream” users . Auto Awesome will help you combined your photos into short animations, wide panoramas, or merged into group shots where everyone looks […]

leadtail_b2b_twittercontent

B2B Marketers Engage Heavily With Content: Leadtail

Despite all the technology available, it is not easy to reach, engage, and influence B2B marketers. “How B2B Marketers Engage on Twitter“, a special report prepared by Leadtail aims to provide social media insights into the patterns and behaviors of B2B marketing decision makers. Using Leadtail’s Social Insights technology to analyze data from Twitter, this […]