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How To Connect With The Most Influential People On LinkedIn

How To Connect With The Most Influential People On LinkedIn

Do you know: There are 16 million influencers present on the popular B2B social networking platform, LinkdIn 42% of LinkedIn influencers make over $100,000 and at least 22% hold a title of … [Read More...]

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Facebook Mobile Ads

Facebook Announces New Features For Mobile Apps

On October 2, Facebook announced new features for mobile app ads that can help businesses drive engagement and conversions within their apps. New features to mobile app ads are designed to help businesses reach people that have already downloaded their apps and direct them back into specific features, content or products within the app. Businesses […]

Mobile advertisement

Mobile Advertising Trends

After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia. Mobile advertising (defined in the report as internet ads delivered to smartphones and tablets, whatever their format) […]

Mobile Advertising

Mobile Advertisement: Potential And Challenges

In 2012, $10 billion in sales were made through mobile channels. That’s expected to rise to $30 billion by 2016. In addition, 55 percent of smartphone owners use their smart phones to research purchases. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on […]

Content Marketing

How Content Marketing Is Competing With Traditional Marketing: Infographic

Marketo has posted a new infographic that shows how content marketing is competing with traditional marketing these days. Why should companies use content marketing? Risk mitigation, lead generation and lead scoring are some of the benefits of content marketing that the survey identifies. How are companies using content marketing? Some of the most popular ways, […]

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Which Demographics Use Social Media?

The Pew Research Centre has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top? Of the online adults surveyed at the end of 2012: 67% use Facebook 20% use LinkedIn 16% use […]

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Field Trip Arrives On Google Glass

Field Trip’s Glassware app delivers location-based information about neighborhoods, cities and countries based on your interests. The app is  available on Android and iOS for some time. Now, this app has arrived on Google Glass. Niantic Labs, a startup operating within Google, has developed the app.When you’re near something interesting, it pops up a card […]

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How AirBnb And Uber Could Disrupt ebay And Amazon?

Why Airbnb is being touted as the next eBay? How can Uber disrupt Amazon? Here are some of the overarching trends collected by Jeremiah Owyang, which, he thinks, will disrupt the established players while giving wind to the backs of startups like Airbnb and Uber: Market force for local, personalized experiences will only increase Social […]

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Fiberio: A Touchscreen That Recognizes Fingerprints

Christian Holz and Patrick Baudisch, two German researchers have designed a touchscreen which is capable of fingerprint verification. The touchscreen, called Fiberio, is capable of doing this without the need for an embedded scanner. Fiberio is a rear-projected tabletop system that identifies users based on their fingerprints during each interaction—unobtrusively and securely. The shown application […]