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How To Connect With The Most Influential People On LinkedIn

How To Connect With The Most Influential People On LinkedIn

Do you know: There are 16 million influencers present on the popular B2B social networking platform, LinkdIn 42% of LinkedIn influencers make over $100,000 and at least 22% hold a title of … [Read More...]

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LinkedIn Introduces Sponsored Updates

After Twitter’s ad retargeting programme and Facebook’s FBX, it’s now LinkedIn’s turn to start paid and sponsored content programme. LinkedIn’s Sponsored Updates is being billed as “content marketing in the world’s only professional feed”. Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s […]


Samsung Overtakes Apple In Smartphone Usage

\ Samsung overtakes Apple to claim number one spot globally for first time in terms of internet usage Chrome tops Internet Explorer in US for first time Samsung has overtaken Apple globally for the first time in June this year to take number one spot in terms of internet usage, according to StatCounter, the independent […]


Mobile Search To Overtake Desktop Queries

With 16% of the global paid search spend (Q2 2013), mobile has started to impact the overall search category, reveals the latest study by Covario. Covario’s latest Global Paid Search Spend Analysis has also revealed that 40% of the mobile ad spend focused on smartphones and 60% on tablets. Important findings: PPC spending on mobile […]


How Good Content Marketing Brings Your Audience Closer To Your Brand

Content marketing is all about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. A good content marketing strategy brings your audience closer to you and your business. This explains why content marketing has become the top go to market priority for all sizes of […]


Should StartUps Bootstrap Products With Services?

To bootstrap or not to bootstrap? It has always been a difficult choice to make for a Startup. If not getting external help (funding), then bootstrapping is the only way to sustain itself But then, it could get distracted if it tries to bootstrap a product with a service Sramana Mitra, founder of 1M/1M, believes […]


Know Who Has Viewed Your Updates On LinkedIn

After “New streamlined navigation”, “Add rich media to your updates”, “Call out your connections”, LinkedIn has introduced two more features on its toolkit: “Who’s Viewed Your Updates” “You Recently Visited” Who’s Viewed Your Updates provides you with one simplified snapshot of what you’ve shared over the past 14 days, who has seen it and how […]


Twitter Launches Retargeting Services

Many people don’t love to be tracked what they do online. In fact, we have browsers like Mozilla’s Firefox which have implemented “Do Not Track” features. However, that didn’t stop Facebook to launch its cooking tracking and ad retargeting service. Facebook’s FBX, launched last year, offers a custom audience product that also allows marketers to […]


Living And Learning With Mobile Devices

A new study conducted by Grunwald Associates and Learning First Alliance in association with AT&T has revealed that 50% of parents believe schools should make use of mobile devices in education. The study, titled, Living And Learning with Mobile Devices highlights the perceptions of parents of a mobile generation, from preschoolers through high school-age students. […]