On a quest to become a social brand, many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging their external customers and prospects. They are heavily investing in Facebook applications, branded communities and blogs; and many are using online monitoring solutions to listen and see what people are saying about the brand. Brands increase their social equity by engaging in two-way dialogue with their customers, partners and associates. Gartner has pegged the social business market at right around $1 billion for 2012.

The given infographic explores the growth of social business in near future:

Click the image for bigger image.                                                                   Courtesy: Column Five