The 2011 Fortune 500 and Social Media Adoption: University of Massachusetts Dartmouth

According to recent report “The 2011 Fortune 500 and Social Media Adoption: Have America’s Largest Companies Reached a Social Media Plateau?” , ” The adoption of blogs, Twitter and Facebook in the 2011 F500 appears to have leveled off with no significant change in the past year. Twenty-three percent (114) of the 2011 F500 have corporate public-facing blogs. There has been a slight increase in both Twitter use (60% in 2010, 62% in 2011) and use of Facebook (56% in 2010, 58% in 2011).”

The reports summarizes, “These results may signal a leveling off and possibly retrenchment when it comes to the adoption of social media among the 2011 F500. There is also evidence of change in the adoption of these tools by industry and a clear sign from some companies that these are not part of their communications strategy. Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media. At the very least, this group appears to have slowed or stopped its adoption of the three most prominent tools – Blogging, Facebook and Twitter.”

Source: ” The 2011 Fortune 500 and Social Media Adoption: Have America’s Largest Companies Reached a Social Media Plateau?

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