Amazon has finally launched its flagship online Marketplace in India, where third-party sellers can list their products and sell directly to customers. The E-commerce giant has finally marked its entry to the $400 billion retail market.
To mark the launch, Amazon.in has a limited period promotion wherein all customers will enjoy Free delivery on orders fulfilled by Amazon.
Restrictions on foreign direct investment (FDI) have thus far prevented Amazon from selling direct to consumers in the country, but, by hosting a site where third parties do the selling, the issue is sidestepped.
The company has offered Indian buyers a catalog of 7 million local and imported books and 12,000 titles from movies and TV shows to begin with. India represents Amazon’s tenth marketplace where Amzon is planning to expand its product footprint to cameras, mobiles and other electronics devices in coming weeks
Amazon operates marketplaces in 10 countries including United States, Canada, France, Japan and the UK. There are more than 2 million third party amazon sellers worldwide.
In Feb 2012, Amazon made its foray into the Indian market with the launch of Junglee.com, enabling retailers in India to advertise their products for free to millions of Indian shoppers and drive targeted traffic to their stores.
With the introduction of ‘Selling on Amazon’ and ‘Fulfillment by Amazon’ sellers now have access to unlimited and free ‘virtual shelf space’ and a scalable, pay-as-you-go fulfillment and customer service offerings. Both programs have successfully been used by more than two million sellers globally to sell to over 200 million customers worldwide and boost their sales.
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