Bangkok is one of the largest hubs for commerce in all of Asia. All kinds of businesses have been growing in Bangkok for decades, but the realm of ecommerce is booming the most, especially in the wake of a global pandemic that has locked many of us in our homes for our work.
In this even more internet dependent business environment, digital marketing is the most effective way to promote your business and reach out to your customers. This article will explore some of the peculiarities of ecommerce and digital marketing in Bangkok.
Social Media is King
Thailand’s vastly collectivistic culture jumped into social media right away and it continues to be a realm where Thais do an extensive amount of socialization, business, and shopping. Many businesses operate using their Facebook page or other social media account as their primary website.
This means that if you are planning to do business in Bangkok, you should absolutely incorporate social media as a main part of your digital marketing strategy. This is one of the most effective ways to communicate with local consumers.
On the other hand, if your business is based in Bangkok, but looking to do business internationally, you may want to shift your focus away from solely using social media and make sure your online presence is based around the international customers you want to reach.
Thailand’s Digital Transformation
Thailand is focusing on bringing in more digital commerce and promoting digital and technological development in all sectors of business operating in the country.
The government’s new “Thailand 4.0” national development plan aims to bring in more digital technologies for use in manufacturing and medical fields as well as promoting the implementation of digital technologies to improve daily lives of citizens in Thailand.
With this targeted emphasis on digital development in Bangkok is sure to spur on the already growing use of technology for everyday tasks, which saw a spike in adoption during the Covid pandemic as lockdowns forced people to find ways to achieve work and personal goals without leaving their homes.
The need for strong digital marketing skills is essential for any business venturing into the current Bangkok market.
Hire a Digital Marketing Agency
Bangkok has a dynamic, ever-evolving marketplace that caters to both local Thai customers and the large population of international customers who live, work, and travel within Thailand.
If you are undertaking an online marketing campaign for your business in Bangkok, it is important to think about what sections of Bangkok’s population you are trying to target, what languages your ads should be in, and what platforms will be most appealing to your target audience.
Most companies find it easiest to hire a digital marketing agency in Bangkok to assist with this, since they specialize in knowing how the local marketing environment works and keeping up-to-date on changes.