If you sell products online, you know that you’re dealing with a crowded marketplace. In order to get more sales, you need to make sure your product is noticed above dozens of competitors. How do you do that?
If you think search engine optimization (SEO) is only about websites and Google, you’re missing out. In fact, ecommerce SEO is just as vital. By applying key SEO strategies to your product listings and hiring an online advertising agency in Canada, you can help ensure your listing is among the first customers to see.
Here are several key ecommerce SEO trends that you can implement today to boost your sales and revenue.
Keywords Pay: Google is Essential for Ecommerce
If you’ve been overlooking Google and other search engines when it comes to ecommerce traffic, you’re making a big mistake. In fact, 44% of people start their online shopping journey with a Google search. Search traffic is second only to people who directly type in the ecommerce website.
The good news is that anything you do to rank well on Google will help you rank well within existing ecommerce sites as well. You need to find the right keywords and optimize your listings appropriately.
How do you find the right keywords? Using existing search site’s suggestions is a great idea. For instance, type your product into Amazon and see what additional terms they suggest. These are the phrases people commonly use to search for your product.
You can do the same on Google, just make sure you’re using an incognito browser so your personal history doesn’t influence your results.
Don’t forget to optimize your categories the same way!
Build Your Site Architecture for SEO
If you have your own website (as opposed to using Amazon or another listing site), you’ll want to make sure your site architecture is optimized properly. Your navigation and page design are essential if you want customers to find the products they want to buy.
Make sure your URLs make sense to the user and Google. For instance, your website might be yourcompany.com, and you want each category and subcategory to flow naturally from that. So you’ll have URLs like yourcompany.com/category/subcategory.
Take full advantage of an on-site search bar as well. Not only does it help customers quickly find what they’re looking for, but the search history on your site will also give you valuable information for keywords and ideas for new product offerings.
If optimizing your site architecture sounds overwhelming, work with a Fort Worth SEO marketing provider. They can take a lot of the details off your plate so you can focus on your business.
Take Advantage of Voice Search
Voice search devices like Alexa, Siri, and Cortana are quickly becoming a part of daily life. Customers interact with them at home, on mobile devices, and even through their cars.
To take advantage of this for your ecommerce business, think about the types of questions folks will ask and use natural language. Instead of a keyword like “cat food Toronto,” you’ll want to optimize for “Where can I find cat food in Toronto?”
You’ll want to structure your website content so that answering those questions is easy and your website becomes a natural result that voice search devices will mention. In fact, answering questions is a great way to gain another SEO advantage: being featured in a Google snippet.
Answering questions clearly and completely is a win-win, giving you benefits in both text and voice search.
Bolster Your Website Security
Not only is website security a key ranking factor, it’s essential for gaining the trust (and business) of your customers. If you want people to feel comfortable connecting to PayPal or entering credit card information on your website, you need to have top-notch security.
You’ll want to select a high-quality HTTPS protocol certificate. Not only will this give you the green “secure” sign before your website, but it will also help protect data that is processed by your servers.
As a brand, you can’t afford for your ecommerce website to be compromised in any way. Even if it doesn’t make major news (and it probably will), you’ll have to notify all of your customers in the case of any breach.
It’s worth it to have high-level security, for your customer’s peace of mind and for yours as well. Protect your brand with top-level security.
All SEO Best Practices Benefit Ecommerce
Of course, these are only a few of the tips and trends you should look at for your ecommerce website. You need an excellent user experience to boost sales and your search ranking. You’ll want to make sure your website is optimized for and performs well on mobile devices.
When you take full advantage of SEO on your ecommerce website, you’ll not only draw in new visitors. You’ll also offer a better experience for all of your customers, which will definitely boost your bottom line.