Bingo! How Casual Games Are Hitting The Mark

Games like bingo have been around for generations and are enjoyed by players the world over. However, over time, the pastime has been unfairly stereotyped as a hobby for the elderly and often associated with retirement homes.

But those perceptions are quickly changing as the game is adapted for online players. Today, bingo is one of the most popular online casino games and is offered alongside more classic casino staples like poker, blackjack and roulette.

How Has Bingo Changed?

The beauty of bingo is in its simplicity. There are subtle differences depending on where you are in the world, but the fundamentals are always the same – simply mark down the numbers called on your card until you reach a particular row, pattern or “full house”. That essence of the game has remained in place as the game has transitioned to being available to play online. The game remains easy to play, with players only needing to stake low amounts to be in with a chance of winning the jackpot.

However, the online marketplace has allowed leading brands to make the action even more fast-paced and exciting. The digital nature of the games means developers can tweak the colors, theme and overall gameplay to suit a range of players. For example, the selection on Paddy Power Bingo offers games with a traditional look alongside others with different themes, such as Speed Trap and Frootastic.

This helps the game engage with a wider audience than ever before. Players may not feel an immediate connection to the rules of bingo, but the colors, themes, and styles on show help to capture the imagination and entice new customers.

What Is Casual Gaming?

Casual gaming refers to a new genre of titles that have been developed since the advent of the smartphone. The launch of the iPhone in 2007 represented a step change for mobile gaming, with the subsequent launch of Apple and Android App Stores offering phone users an almost limitless choice of games they can enjoy in the palm of their hand.

And while several major console titles have made the leap on to mobile, with high-end graphics and complex gameplay a major part of the marketplace, gamers have also sought less intense distractions that they can enjoy while commuting to work or relaxing at home.

This has given rise to the casual game – titles that are developed with a focus on helping the player to relax and de-stress, as opposed to posing complicated challenges. Bingo has slotted perfectly into this new genre with its simple rules and gentle style of gameplay.

The best casual games don’t require players to make critical decisions, mash buttons or spend hours calculating new strategies to beat levels. It appears the wider public has bought into this new model of gaming, with the casual gaming genre enjoying huge growth in recent years.


These recent developments are great news for bingo, which has truly enjoyed a new lease of life during the last couple of decades. Once dismissed an old-fashioned hobby, online bingo is today recognized as a major part of a multi-billion dollar industry – and it has the rise of casual gaming to thank.

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