Over 60% of marketers say growing their website’s organic presence is a top inbound marketing priority. If you’re struggling to bring in website traffic, learning how to market your website is key. Otherwise, consumers won’t know to find you online!
Here are the nine tips you need to increase traffic to your small business website. With these tips, you can attract a new audience to your site.
As they learn more about your brand and what you have to offer, you could even turn those visitors into sales.
Generate more website traffic (and business) with these nine easy strategies today!
1. SEO Blogging
Over 50% of website traffic starts on a search engine. With search engine optimization (SEO), you can attract more people to your small business website. Better yet, you can get them engaged in your content and encourage them to explore.
There are multiple types of SEO you’ll need to consider, including local SEO.
Local SEO can help you attract customers to your website and store. In fact, nearly 90% of people use the internet to find nearby businesses. After they see what you have to offer on your site, they might decide to make a purchase in-person.
Make sure your Google My Business listing is up-to-date. Consumers can click on this listing to find your website, as well as important information about your business.
Before you can get started with SEO blogging, you’ll need to complete thorough audience and keyword research.
Who are your customers and what questions are they asking that relate to your business? You can use tools like Keyword Planner to create a list of keywords to target. You’ll use these keywords to choose what topics to write about on your blog.
Then, you’ll need to optimize your posts with a target keyword.
When someone searches that keyword, your content could appear on Google! As you attract more website traffic, your ranking will improve. You can then reach a wide website audience as a result.
2. Video Posts
Blog posts are only one type of content you can use to attract more website viewers to your small business website. Try mixing it up! You can create infographics, ebooks, polls, and quizzes as well.
Video posts are also becoming a popular form of content. You may have noticed more videos are appearing at the top of Google searches. Videos are fast to consume and convenient for users (plus, Google loves them).
Use your keyword research to create engaging, interesting vlogs. There are other video formats you can use, including testimonials, company culture videos, and product demos.
Experiment with different formats to see what works best for your audience.
3. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is another effective way to improve your ranking on search engines like Google. While SEO blogging is organic, PPC is a paid advertising strategy. You’ll pay each time a consumer clicks on one of your ads.
You can target consumers based on the keywords they’re searching for or demographics. For example, you might want to focus on people ages 40 and up. Maybe you want to focus on consumers who reach a specific household income.
You can create different ads, including search and display ads.
Search ads will appear as text ads on Google pages. Display ads can appear as images, animations, or videos. These ads can appear on websites within Google’s network.
4. Social Media
Don’t forget to stay social with your target audience! Social media is an easy way to market your website and promote your content.
The next time you create a blog post, share it on your social media platforms. Make sure to adjust your message for each platform. Add a branded tag and a few relevant hashtags to attract readers.
As people click on your social media posts, you’re creating backlinks to your website, which can boost your SEO rankings.
5. Guest Blogging
Did you create a great blog post you want to share with a broader audience? Consider guest blogging. You can post your article on another website, then link to your website within the content.
This is another great way to build backlinks. Meanwhile, you’re attracting a fresh stream of potential customers to your small business website.
6. Email Marketing
Is there an exciting event you want to tell people about? Maybe your business won an award or you have a sale coming up. Either way, email marketing is a great way to make announcements.
Send out a regular email blast to remind customers you’re there to help. You can also send them newsletter updates featuring your latest blog posts.
7. Host Webinars
What valuable information can you share with your customers? What lessons have you learned that you want to share? Hosting a webinar is a great way to promote your business and your expertise.
As people begin recognizing the value you have to offer, they’ll come back for more.
At the same time, you’re building yourself as a thought leader in your industry.
Don’t forget to archive your webinar as a blog post. Optimize it for search engines and share it on social media to attract more website viewers, too!
8. Improve the UX
If website visitors struggle to use your website, they’ll leave. A high bounce rate and low clickthrough rate can have a negative impact on your SEO. It can hurt your PPC efforts, too.
Instead, improve the user experience (UX) on your website.
First, make sure you’re mobile-optimized. People will struggle to use your site on their smaller screens otherwise.
Make sure your website is secure and fast as well. If it takes too long to load, they’ll never explore your content. You can find more information about understanding the customer’s experience before making changes.
9. Review Your Analytics
Once you learn how to market your website, you need to keep up with it. Which strategies are working? Which fell flat?
Look at which pieces of content are attracting the biggest audience.
You can use your analytics to make sure future decisions about your website strategy.
Bring It In: 9 Ways to Boost Traffic on Your Small Business Website
Don’t miss out on a chance to reach more customers. Instead, use these tips to boost traffic to your small business website. With these tips, you can attract a bigger audience than ever before!
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