The PEMF market is continuously growing and expanding, so as a PEMF device company, how are you going to stand out.
What could be a better marketing strategy for your PEMF products than internet marketing in this era of internet and social networking?
It helps you get noticed in the market, make new customers, and connect with new clients. Let’s explore a few ways for your PEMF products marketing.
1. Hit Physician’s Search Results Through SEO
SEO stands for Search Engine Optimization. SEO is basically the technique to improve your website’s ranking on search engine results for keywords and phrases related to your products or services.
With proper tools and ranking strategies, you may beat your competitors in the market, attract more people to your website and convert them to potential buyers. SEO includes backlink building, content creation and on- page optimization.
For better marketing, you must identify the keywords related to your business, your target audience may use while searching for a product.
For example, for PEMF products promotion, you may use the keyword “the best PEMF devices” or “the best PEMF machine 2021” to attract the physicians and general audience also.
2. Pay Per Click Advertisement Strategy
Pay per Click is the online advertisement strategy where the advertiser pays the publisher only when the ad is clicked. The technique is cost effective as it requires you to pay only when someone clicks your PEMF product’s ad.
The customers are 50% more likely to buy a product through PPC. You may see immediate results as soon as you launch your ad and it starts driving traffic to your website.
3. Email Marketing
Email marketing is one of the most effective promotion strategies especially for medical devices like PEMF. For every single dollar, you spend on email marketing of your PEMF products, it has the potential to generate $44.25 in ROI.
The first step in starting an email marketing campaign is to generate a list of subscribers. Once you have the list, you may send emails to them carrying important information about PEMF, your new PEMF products, their features, and helpful tips for using PEMF devices.
It is one of the best ways to attract a local audience and create enough interest in the customer to return to your website.
4. Social Media Marketing
Social media marketing has become the boss for the marketing various products and PEMF products are no exception.
Direct communication with your followers on social media enables you to answer their queries and promote your PEMF product in a much better way.
It will also increase your company’s credibility as people are more likely to make a purchase from a source they know that closely.
Don’t forget that your goal (marketing) must not vary from the platform to platform although your tone and style may vary.
5. Build An Easily Reachable Website
Not every one of your target audience is going to open his desktop to navigate your website. People now are more comfortable using mobile phones, tablets, and smartphones. The professional marketing strategy is to build a mobile friendly website that people and doctors have easy access to.
A PEMF product’s website must be able to feature images of devices and equipment you sell both on desktop and mobile.
Because after a bad website experience, 40% of the consumers are likely to go to your competitor’s website. A professionally designed website will increase your credibility and the traffic on your website ultimately increasing the sale.
Internet marketing is crucial for the promotion of PEMF products today. With a number of competitors and even more people searching for PEMF products and services, it is of no gain to not take advantage of digital marketing opportunities.