These days, you can’t go far without a good SEO plan. In fact, you also need to know at least several winning SEO tools and how to apply them. Without such knowledge, you will never beat your competitors and get on top in the search engines. However, don’t get scared.
There are plenty of SEO tips and tools to learn. Quite often, you will need just a few in your strategies. However, these chosen few have to be really top-notch.
Thus, you should look for effective, efficient, and easy-to-use SEO tools. Fortunately, you are in the right place. Let’s see the top seven SEO tools essential for website promotion.
What Is SEO?
Let’s start with a brief discussion of what Search Engine Optimization actually is. So, this is the process that combines several final goals.
SEO is the way to optimize your site performance and bring more users to the platform. Good SEO can be achieved with several steps, including high-quality articles, proper keywords, and overall site performance.
So, the process of making those steps can include a whole marketing team or powerful SEO software. Let’s learn more about the latter.
Best SEO Tools
Specialists around the world choose SEMrush every day. The advantages that come with such a choice are obvious. First of all, this tool has an extensive keyword database, which may be the largest you can find online. Secondly, all keywords you choose there come with a full description, including the difficulty level, important for planning your further strategies.
Finally, this tool can also help you do an audit of your site. Thus, you can spot any slow performances or errors that may decrease your traffic.
Detailed is a perfect extension for those specialists who are new to the business. It’s not only an easy and high-quality software but also a site full of useful tips and lessons on SEO strategies.
Although it is a relatively new member of the SEO community, we can’t say the same about its experts. Here, you can find the opinions and words of wisdom of the leading specialists in the field. In fact, if you are wondering where to look for Inspiration, this site is one of these places.
Ahrefs is definitely among the most popular SEO tools online today. There is a good reason for it. This software comes with a great variety of features and tools you can use in work. Frankly, it’s easier to say what this app can’t do than enlist all its strong points. Though, there is one unique feature to it that is worth discussing.
This software has a backlink audit option, which allows the app to track all your used backlinks and find those out of work. Such broken links can really hinder your site performance unless you take care of them.
4. Google Suite
For all beginners, Google Suite can be a perfect start in the SEO world. First of all, this software is completely free of charge, unlike its competitors. Secondly, it’s very easy to navigate and use. Even if you are new to SEO work, this software will help you design a perfect strategy, find the right keywords, and set a plan for further actions.
Hence, here you can develop a perfect strategy to increase your traffic while simultaneously improving your content. Be aware, though, that this tool is not the best fit for organic search.
Moz is another super popular tool in the industry. First of all, it has a set of free features and tools that you can use at any time. Hence, you get to learn how Moz works before buying any upgrades. Actually, you may not even need one, as the free tools cover all SEO basics you may need for simple site optimization.
However, if needed, you can also use the versions that improve either your content or visibility in searches. Overall, it is a great software to make changes and analyze the current progress.
6. Yoast SEO
Those who operate in WordPress should definitely learn about Yoast SEO tools. This software is an absolute must for all WordPress users. It can greatly improve your traffic and visibility within the platform and in the searches.
Overall, this software can perfectly polish your content, improving everything from readability to finding the best-matching links. ence, you can find the best suggestions for the keywords and improvements in the titles and article descriptions. All of these features can be free unless you want more options for the paid version.
7. Screaming Frog
Don’t be fooled by the name of it. Screaming Frog is no joke. Quite the opposite, this software can be a perfect way to understand how Google works from the inside. It helps you see your site with Google’s eyes.
Hence, you notice what errors need fixing, what content is dragging you down, or which keywords don’t deliver the way you wanted them.
Moreover, you can use the free version of this software all you want without buying a premium version. The free option already has all the basic tools you need to make updates and improvements on a site.