• Home
  • Affiliate Disclosure
  • Contact Us
Technology | Software Reviews | Product Reviews | Internet Marketing
  • Home
  • Tech
    • All
    • Mobile
    Data Literate Workforce

    Significant Advantages Of A Data Literate Workforce

    What Is Data Literacy

    What Is Data Literacy And Why Is It essential For Every Business?

    Full Stack Development

    7 Tools And Technologies For Full Stack Development

    Salesforce Export Data

    Salesforce Export Data: Hevo’s Guide For Beginners

    Cloud-based CRM Software

    What Is A Cloud-based CRM Software

    Logistics Technology

    4 Benefits Of Incorporating Logistics Technology For Companies

    Surge Protectors

    Surge Protectors And How They Work

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

    Wordtune

    Wordtune Alternatives 2022: 10 Great AI-Powered Writing Tools

  • Fintech
    El Salvador

    El Salvador – The Country Where You Can Use Bitcoins Legally!

    Cryptocurrency Is Becoming A Financial Force

    5 Signs Cryptocurrency Is Becoming A Financial Force To Be Reckoned With

    What All You Need To Know For A Healthy Crypto Investment

    Easy Ways To Enhance Your Crypto Earnings

    India And Bitcoin News

    Can Bitcoin And Altcoin Replace Fiat Currencies?

    How College Students Can Make Money As Part-Time Crypto Traders

    What Is Candlestick In Trading?

    What Is Defi (Decentralised Finance)

  • Blockchain
    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Crypto Loans

    4 Essential Benefits Of Crypto Loans

    Blockchain Security

    Why Blockchain Security Is Good For You

    Blockchain Technology

    Blockchain Technology Explained

    VC Funding For Blockchain

    3 Proofs That Blockchain Will Soon Revolutionize Mortgage Lending

    Blockchain Could Help Advertisers

    The Blockchain Could Help Advertisers Lock Up Our Attention

    Blockchain Technology

    How Blockchain Technology Is About To Transform Sharemarket Trading

    Deloitte's 2020 Global Survey

    Deloitte’s 2020 Global Survey: Blockchain Becomes Top Strategic Priority For Majority Of Organizations

    VC Funding For Blockchain

    Top Blockchain-Based Security Solutions In 2020

  • E-Commerce
    E-commerce Website Development

    Top Tips For Your E-commerce Website Development Process

    How To Make Money With Dropshipping

    How To Make Money With Dropshipping

    Digital Marketing For Ecommerce

    The Value In Investing In Digital Marketing For Ecommerce

    16 Best eCommerce Software Platforms For Online Business

    16 Best eCommerce Software Platforms For Online Business

    ecommerce ideas

    6 Things To Consider When You are Running an E-Commerce Business

    3dcart- ecommerce Platforms

    Best e-Commerce Software Platforms For Online Business

    starting a clothing business

    8 Things You Should Know If Starting a Clothing Business

    Use Bubble Wrap

    How To Use Bubble Wrap To Ship Fragile Items

  • Lifestyle
    Hoboken apartments

    Family-Friendly Activities In The Tri-State Area

    Harry Potter Costume

    The Best Harry Potter Costumes To Bring Your Magical Fantasies To Life

    fun things to do on birthday

    10 Amazing Things You Must Do On Your Birthday

    Better Hair Quality

    Women Need A Better Hair Quality All The Time

    Is Your Office Job Killing You Slowly

    Is Your Office Job Killing You Slowly?

    Healthy Work-Life Balance

    Top Tips To Maintain A Healthy Work-Life Balance

    arbie Sole Tattoo

    Barbie Sole Tattoo Trends Blowing Up On Instagram

    Dumbest Fashion Trends In History

    From Muslin Dresses To Corsets: 17 Dumbest Fashion Trends In History

    How to apply foundation in the best way

    How To Apply Foundation In The Best Way?

  • Inbound Marketing
    • All
    • Content Marketing
    • Email Marketing
    Grow Your Email List

    8 Actionable Ways (Tested) To Grow Your Email List In 2022

    Competitive Analysis

    A Complete Guide On Competitive Analysis For Beginners

    EDM Marketing

    How EDM Marketing Is Different From Email Marketing? Which One Is Better?

    The State of Digital Marketing in Bangkok

    The State Of Digital Marketing In Bangkok

    Meme Marketing

    Meme Marketing – Why Are Brands Smiling About It

    Better Content Marketing

    Top 14 Essential Tips For Better Content Marketing

    Email open rates

    Personalization In Email Marketing: How To Increase Email Open Rates?

    Tech Blogging: An Era Ends? Or, A New Begining!

    Blog Strategy For Sustainable Content Marketing Business

    Influencer Marketing

    How To Improve Your Content Strategy With Influencer Marketing

  • Online Marketing
    • All
    • Mobile Marketing
    • Search Engine Marketing
    • Search Engine Optimization
    • Social Media Marketing
    Knowing the SEO Basics

    Knowing The SEO Basics

    SMS Marketing Mistakes to Avoid

    SMS Marketing Mistakes To Avoid

    YouTube Marketing

    10 Ways How To Get Started With YouTube Marketing

    What To Expect from Technical SEO Services

    What To Expect from Technical SEO Services

    seo roi

    Why Should You Measure And Track Your SEO Success

    External Link

    What Is External Link, And How Does It Improve SEO?

    A Comprehensive Beginner’s Guide To Learn The Basics Of Digital Marketing

    How To Include External Links In Your Content To Boost Your SEO

    The Beginner’s Guide To Understanding Link Building And How It Can Boost Your Site’s Ranking

  • Software
    Salesforce: How Does It Work

    BigQuery To Salesforce: How Does It Work?

    Scheduling A Painless Job

    Top 10 All-In-One Automated Platforms That Make Scheduling A Painless Job

    Invalua

    Ivalua Alternatives 2022: 10 Best Spend Management Software

    Booket

    Booket Alternatives 2022: 10 Best Salon Management Software

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

    Wordtune

    Wordtune Alternatives 2022: 10 Great AI-Powered Writing Tools

    Eduflow

    Eduflow Alternatives 2022: 10 Best Learning Management Solutions

    Payroll process

    This Is How You Can Make The Payroll Process More Strategic And Organized

    Best HR Software

    How To Choose The Best HR Software For Your Work?

No Result
View All Result
  • Home
  • Tech
    • All
    • Mobile
    Data Literate Workforce

    Significant Advantages Of A Data Literate Workforce

    What Is Data Literacy

    What Is Data Literacy And Why Is It essential For Every Business?

    Full Stack Development

    7 Tools And Technologies For Full Stack Development

    Salesforce Export Data

    Salesforce Export Data: Hevo’s Guide For Beginners

    Cloud-based CRM Software

    What Is A Cloud-based CRM Software

    Logistics Technology

    4 Benefits Of Incorporating Logistics Technology For Companies

    Surge Protectors

    Surge Protectors And How They Work

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

    Wordtune

    Wordtune Alternatives 2022: 10 Great AI-Powered Writing Tools

  • Fintech
    El Salvador

    El Salvador – The Country Where You Can Use Bitcoins Legally!

    Cryptocurrency Is Becoming A Financial Force

    5 Signs Cryptocurrency Is Becoming A Financial Force To Be Reckoned With

    What All You Need To Know For A Healthy Crypto Investment

    Easy Ways To Enhance Your Crypto Earnings

    India And Bitcoin News

    Can Bitcoin And Altcoin Replace Fiat Currencies?

    How College Students Can Make Money As Part-Time Crypto Traders

    What Is Candlestick In Trading?

    What Is Defi (Decentralised Finance)

  • Blockchain
    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Crypto Loans

    4 Essential Benefits Of Crypto Loans

    Blockchain Security

    Why Blockchain Security Is Good For You

    Blockchain Technology

    Blockchain Technology Explained

    VC Funding For Blockchain

    3 Proofs That Blockchain Will Soon Revolutionize Mortgage Lending

    Blockchain Could Help Advertisers

    The Blockchain Could Help Advertisers Lock Up Our Attention

    Blockchain Technology

    How Blockchain Technology Is About To Transform Sharemarket Trading

    Deloitte's 2020 Global Survey

    Deloitte’s 2020 Global Survey: Blockchain Becomes Top Strategic Priority For Majority Of Organizations

    VC Funding For Blockchain

    Top Blockchain-Based Security Solutions In 2020

  • E-Commerce
    E-commerce Website Development

    Top Tips For Your E-commerce Website Development Process

    How To Make Money With Dropshipping

    How To Make Money With Dropshipping

    Digital Marketing For Ecommerce

    The Value In Investing In Digital Marketing For Ecommerce

    16 Best eCommerce Software Platforms For Online Business

    16 Best eCommerce Software Platforms For Online Business

    ecommerce ideas

    6 Things To Consider When You are Running an E-Commerce Business

    3dcart- ecommerce Platforms

    Best e-Commerce Software Platforms For Online Business

    starting a clothing business

    8 Things You Should Know If Starting a Clothing Business

    Use Bubble Wrap

    How To Use Bubble Wrap To Ship Fragile Items

  • Lifestyle
    Hoboken apartments

    Family-Friendly Activities In The Tri-State Area

    Harry Potter Costume

    The Best Harry Potter Costumes To Bring Your Magical Fantasies To Life

    fun things to do on birthday

    10 Amazing Things You Must Do On Your Birthday

    Better Hair Quality

    Women Need A Better Hair Quality All The Time

    Is Your Office Job Killing You Slowly

    Is Your Office Job Killing You Slowly?

    Healthy Work-Life Balance

    Top Tips To Maintain A Healthy Work-Life Balance

    arbie Sole Tattoo

    Barbie Sole Tattoo Trends Blowing Up On Instagram

    Dumbest Fashion Trends In History

    From Muslin Dresses To Corsets: 17 Dumbest Fashion Trends In History

    How to apply foundation in the best way

    How To Apply Foundation In The Best Way?

  • Inbound Marketing
    • All
    • Content Marketing
    • Email Marketing
    Grow Your Email List

    8 Actionable Ways (Tested) To Grow Your Email List In 2022

    Competitive Analysis

    A Complete Guide On Competitive Analysis For Beginners

    EDM Marketing

    How EDM Marketing Is Different From Email Marketing? Which One Is Better?

    The State of Digital Marketing in Bangkok

    The State Of Digital Marketing In Bangkok

    Meme Marketing

    Meme Marketing – Why Are Brands Smiling About It

    Better Content Marketing

    Top 14 Essential Tips For Better Content Marketing

    Email open rates

    Personalization In Email Marketing: How To Increase Email Open Rates?

    Tech Blogging: An Era Ends? Or, A New Begining!

    Blog Strategy For Sustainable Content Marketing Business

    Influencer Marketing

    How To Improve Your Content Strategy With Influencer Marketing

  • Online Marketing
    • All
    • Mobile Marketing
    • Search Engine Marketing
    • Search Engine Optimization
    • Social Media Marketing
    Knowing the SEO Basics

    Knowing The SEO Basics

    SMS Marketing Mistakes to Avoid

    SMS Marketing Mistakes To Avoid

    YouTube Marketing

    10 Ways How To Get Started With YouTube Marketing

    What To Expect from Technical SEO Services

    What To Expect from Technical SEO Services

    seo roi

    Why Should You Measure And Track Your SEO Success

    External Link

    What Is External Link, And How Does It Improve SEO?

    A Comprehensive Beginner’s Guide To Learn The Basics Of Digital Marketing

    How To Include External Links In Your Content To Boost Your SEO

    The Beginner’s Guide To Understanding Link Building And How It Can Boost Your Site’s Ranking

  • Software
    Salesforce: How Does It Work

    BigQuery To Salesforce: How Does It Work?

    Scheduling A Painless Job

    Top 10 All-In-One Automated Platforms That Make Scheduling A Painless Job

    Invalua

    Ivalua Alternatives 2022: 10 Best Spend Management Software

    Booket

    Booket Alternatives 2022: 10 Best Salon Management Software

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

    Wordtune

    Wordtune Alternatives 2022: 10 Great AI-Powered Writing Tools

    Eduflow

    Eduflow Alternatives 2022: 10 Best Learning Management Solutions

    Payroll process

    This Is How You Can Make The Payroll Process More Strategic And Organized

    Best HR Software

    How To Choose The Best HR Software For Your Work?

No Result
View All Result
Technology | Software Reviews | Product Reviews | Internet Marketing
No Result
View All Result
Home Online Marketing Social Media Marketing

What Is Social Media Marketing? How Can It Benefit Your Business?

March 18, 2022
in Social Media Marketing
Power Of Social Media Marketing For Businesses Today
Share on FacebookShare on Twitter

Is your business not doing as well as you’d hope, despite your online marketing efforts? Do you want to improve your brand awareness and/or online engagement? If your answer is yes, what you need is a social media marketing plan.

The coronavirus pushed more people into using the internet and social media more. It’s only natural that businesses start using social media marketing to keep up with clients. If you haven’t created a social media marketing plan for your business yet, now is the time to do it.

Below, we’ll explain the huge impact of social media marketing for businesses today. Keep reading to find out more about the influence of social media marketing. Below, we didn’t only include the why, but also how to create a social media marketing strategy.

What Is Social Media Marketing

Social media marketing is the presentation of a brand through social media platforms. These platforms can include social media like Facebook or community platforms like Reddit. The key asset of social media is that you tailor the content or ads you create to match your audience’s interests.

When you promote your brand on social media, you can take a range of actions, like:

  • Posting text or images
  • Asking questions or polls
  • Creating video content
  • Collaborating or hiring influencers
  • Advertising on social media channels
  • Uploading ephemeral content, and more

Today, social media platforms offer a variety of ways to engage with audiences. For example, Facebook and YouTube are the two most popular social media platforms in the US. Uploading video content is the most effective way to engage audiences on them.

On Instagram, you upload images or photos. On Twitter, you can post updates or short text posts. The bottom line is that each channel presents unique ways to boost engagement and interaction with audiences.

How Does Social Media Marketing Work

Social media marketing uses the influence and power that the channels already have to reach audiences. When you market on social media, you’re going to the hubs where your audiences often go. It’s like marketing in the main square rather than going door-to-door.

The core of social media marketing is to engage and interact with your audiences. Many brands use social media as space where they can build communities. This creates a win-win situation for you and your target audiences. On social media, you can post updates, promotions, and more. Your audiences can get wind of them as soon as you do. Your clients can give queries via social media and get instantaneous answers.

Another big advantage of social media marketing is that you don’t only get high brand exposure, but also a big ROI. Social media marketing can also drive huge amounts of traffic to your website. Because social media boosts brand awareness, your sales or conversions also increase.

Most Important Social Media Platforms

Facebook

  • Users: During the second quarter of 2021, Facebook reported almost 1.9 billion daily active users (DAU). Overall, daily active users accounted for 66 percent of monthly active users.
  • Industry impact: B2C
  • Biggest Attractions: mobile integration and mobile messaging capabilities.

Twitter

  • Uses: In the last reported quarter, the number of global monetizable daily active users (mDAU) on Twitter amounted to 206 million users.
  • Industry impact: B2C
  • Best for: User-generated content; advertising

LinkedIn

  • Users: LinkedIn now has almost 740 million members. It has over 55 million registered companies.
  • Industry Impact: B2B
  • Biggest Attractions: 44% of LinkedIn users take home more than $75,000 per year; 50% of college graduates in the US are LinkedIn users (Pew Research Center 2018 Social Media Use study)

YouTube

  • Users: YouTube has more than 2 billion logged-in monthly users. It is lower than Facebook, but what makes it different is the fact that you can watch YouTube videos without creating an account.
  • Industry impact: B2C
  • Biggest Attractions: Brand promotion; entertainment, and how-to videos

Snapchat

  • Users: As of the second quarter of 2021, photo and video sharing app Snapchat had 293 million daily active users worldwide
  • Industry impact: B2C
  • Biggest Attractions: Promotional activities related to products for teenagers and the younger generation

Pinterest

  • Users: As of the second quarter of 2021, Pinterest had 454 million monthly active users worldwide.
  • Industry impact: B2C
  • Biggest attraction: Visual advertising; motivation, high user engagement metrics

How To Market On Social Media

You can divide the steps of social media marketing into four general ones. The steps are planning, engaging, checking analytics, and advertising.

Planning

As always, the first big step is research and planning. Discover which social media platform your audiences prefer to hang out on. Find out how your competitors are doing their social media campaigns. Keep your ears and eyes open to the latest trends on social media sites and platforms.

After you collect your research, do a social media audit. Where are your social media efforts taking you? Is your current social media marketing strategy working for you if you have one already? How can you improve it?

If you don’t have a social media strategy yet, make one. Create your accounts on a variety of social media platforms. Again, refer to your audience persona and where they like to be present.

Engage

After you set up your accounts, you can post unique and engaging content. This is possible through a variety of strategies. You can make infographics, post a blog, or film videos. We’ll expand more about the different content types later on.

Don’t stop at posting and watching how people react to your content. You also want to listen and interact with them. Remember, every social media marketing strategy must focus on engagement.

Checking Analytics

While you’re putting out content and engaging on social media, you need to how people receive it. Checking your analytics is how you measure the success rate of your campaigns. To do this, you use analytics tools, like Google Analytics, ShortStack, and BuzzSumo.

Social media analytics tools and programs won’t take up many resources on your computer. However, if you’re working with a laptop, the analytics tools and content work may be too much for it. Find the best laptops to handle your social media marketing projects on lenovo

Advertising

Once you have enough funds, consider advertising on social media. It will widen your reach and help more people find your brand. Plus, social media ad campaigns can let you create target audiences.

Finding The Right Content To Engage Your Audiences With

The content you put out on your social media will also depend on your goals. Do you want to educate your audiences about a product or service? Do you want your audiences to spread the word about your brand? Do you want them to visit your website and drive traffic to it?

It helps to know the right mix of content that will engage your audience. Finding the right one will help guide you in the decision-making about the content you post. A good rule of thumb is to make 80% of your posts informative and educational while 20% will promote the brand.

You can also create a new content mix, so you can meet all your goals. For example, you might want 50% of content to drive traffic to your website. Meanwhile, 30% will come from curated sources and 20% is about your company culture.

Top Strategies For Social Media Marketing

Not sure how to tackle social media marketing? We’ve got you covered. Below are some strategies to consider for your social media marketing plan.

Focus on Personalization To Improve Customer Experience

People will give you more attention or feel better about your service if you customize their experience. It’s also more engaging and more likely to build customer loyalty. Plus, you can increase the shareability of your posts on social media.

To do this, hit your audiences with retargeting ads. If you sell products, take a page from Coca-Cola’s #ShareACoke campaign. You can also create an interesting personality quiz like “What kind of spirit animal are you?”

Create A Community For Your Audience

You can make many social media accounts for your brand on different channels. However, this doesn’t mean that a community will rise from your followers. You have to work at creating a community first.

Remember that social media is about being social. Most of the time, it’s you who has to start a conversation for your audiences to engage with later. Ask questions, gather opinions, share newsworthy data, and like/share their posts.

Get Influencers Or Micro-Influencers To Help You Out

Did you know that 63% of consumers trust what influencers say more than what brands recommend? Sometimes, the best way to gain attention or trust from your audiences is to hire an influencer or micro-influencer. Influencers are people on social media channels with over 100,000 followers.

Micro-influencers are people with 1,000 to 100,000 followers on their social media. Both types focus on a specific niche or area. Also, they often come across as industry experts or specialists in their niche.

Each type has its pros and cons. Influencers can reach wider audiences but can cost you a lot. Micro-influencers often have stronger relationships, but often work in a smaller niche.

Social Media Marketing Tips

Like other marketing tactics, you need to remember the SMART rule on social media. The SMART rule keeps in mind five specific goals. These goals need to be specific, measurable, attainable, relevant, and time-bound.

As we said, research plays a big part in your social media marketing strategy. What you learn from the beginning can influence your decision-making for the rest of the way. Thus, be extra careful when you’re researching and building up background knowledge.

One of the most important things you need to learn and know from the heart is your audience.

Having a deep understanding of your audience can make or break your social media strategy. It’s not enough to stop at creating an audience persona. You also want to keep researching your audience and how they react to the things that come up online.

Also, social media marketing for small businesses often focuses on localized marketing. The great thing about social media advertising is that some systems let you localize. When you create your ad campaigns, Facebook lets you pick the places and people to show your ads to.

Finally, you’d want to encourage your followers to create content for your brand. This type of content is what you’d refer to as user-generated content or UGC. 79% of consumers say that UGC influences their shopping decisions.

Final Thought

That’s the end of our guide on the influence of social media marketing for businesses. We hope you found that this guide on social media marketing helpful and informative. Now, you have a deeper understanding of the importance of social media marketing.

Did you enjoy reading this guide on social media marketing and why it’s important for your business? Do you want to see more content about social media or digital marketing? Feel free to head over and check out our other guides now.

Previous Post

The Best New Online Bingo Slots

Next Post

The Effect Of Stress On Our Mental Health: Ways To Minimize It

Related Posts

YouTube Marketing
Online Marketing

10 Ways How To Get Started With YouTube Marketing

April 21, 2022
Social media advertising
Online Marketing

The Ultimate Guide To Social Media Advertising In 2022

June 25, 2022
How To Become An Influencer
Online Marketing

Step By Step Guide To Become A Successful Social Media Influencer

June 25, 2022
Micro influencers
Online Marketing

Advantages Of Working With Micro-Influencers

June 25, 2022
How to become Instagram influencer
Online Marketing

Your Step-By-Step Guide To Become A Successful Instagram Influencer And Start Making Money

June 25, 2022
Facebook Ads
Online Marketing

Facebook Ads Help You Stay Even With The Competition

March 18, 2022
Most Popular Instagram Influencers Of 2020
Online Marketing

15 Most Popular Instagram Influencers Of 2020

March 18, 2022
Social media influencer niche
Online Marketing

4 Great Niches For Being A Social Media Influencer

March 18, 2022
How to start a successful youtube channel
Online Marketing

6 Tips To Start A Successful YouTube Channel

March 18, 2022
Next Post
Stress

The Effect Of Stress On Our Mental Health: Ways To Minimize It

Recent Posts

Data Literate Workforce

Significant Advantages Of A Data Literate Workforce

June 25, 2022
Data Governance

What Exactly Is Data Governance, And Why Is It Important?

June 25, 2022
Data Literacy

Data Literacy: How It Can Be Help Your Organization?

June 24, 2022
Data Literacy

Data Literacy: What It Is And Why It Is Essential?

June 24, 2022
Data Governance Definitions And Process Flow

Data Governance: Definitions And Process Flow

June 22, 2022

Get Updates

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Loading

Disclosure

We sometimes use affiliate links in our content. This won’t cost you anything but it helps us to offset the costs of paying our writing team. Thanks for your support!

About Witszen

Witszen-logo

Follow Us

Useful Links

  • Home
  • Affiliate Disclosure
  • Contact Us

Browse by Category

Get Updates

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Loading
  • Home
  • Affiliate Disclosure
  • Contact Us

© 2022 Witszen

No Result
View All Result
  • Home
  • Tech
  • Fintech
  • Blockchain
  • E-Commerce
  • Lifestyle
  • Inbound Marketing
  • Online Marketing
  • Software

© 2022 Witszen