No business can ever/ afford to lose potential clients due to preventable problems such as your web pages taking too long to load up and low-quality content.
Technical SEO is the process of making your website compatible with search engine guidelines in order to be crawled and indexed by Google and others without any issues.
The core goal of a technical SEO audit is to investigate your website’s current search engine optimization and figure out which aspects need to be perfected to improve for a more seamless experience.
Websites that have been built with a poor structure, slow page load time, and strange redirects can actually get penalized by Google, resulting in a huge drop in organic traffic search rankings, both of which are detrimental for sales.
Technical optimization SEO involves the following processes:
- Auditing preferred domain
- Auditing redirects
- Checking broken links
- Checking HTTPS status codes
- Creating an XML sitemap
- Eliminating duplicate content
- Implementing Secure Sockets Layer (SSL)
- Improving metadata
- Increasing site speed
- Optimizing website for mobile
- Performing a Google site search
- Running a crawl error report
- Utilizing robots.txt
Now that we have established what technical SEO is, here are the many beneficial elements that you can come from technical SEO services.
Technical SEO for eCommerce and other platforms provides you with a clear picture of your website’s online authority and search ranking capabilities.
Performing backlink analysis ensures that you acquire incoming links from reputable websites.
Using multiple backlink data sources helps identify your referring domains, their authority, and the social share magnitude of the linking pages as well.
You should get a complete overview of your competition’s optimization tactics to determine conversion opportunities that you may be missing out on to stay relevant online in your field of business.
Technical SEO evaluations of your competition’s keyword performance, search engine rankings, social media presence, and technical and backlink profiles can lead to effective strategies to gain a distinct advantage.
Just know in advance that huge images cause your website performance to slow down, which, as any web searcher knows firsthand, will push away page visitors.
Minimize your site’s loading time and become more attractive to customers with technical SEO for eCommerce with decreased file sizes for your images, correct file formats, optimized alt attributes, image sitemaps, and proper usage of image optimization plugins.
Keyword research is the key to carving out a premium digital marketing strategy to gain insight into current consumer behaviors, up-to-date industry trends, and the implementation of appropriate keyword usage and high-performing search terms throughout your website.
Meta Data Analysis
Using technical SEO to improve your online visibility and to encourage more web traffic can take place by using meta tags that effectively describe your page content to search engines and daily web visitors.
Analyzing and optimizing your title tags, meta keywords, meta descriptions, meta keywords, and alt attributes is important so that you can be sure that your company’s website, the cyberspace castle to your corporate kingdom, isn’t misusing metadata that could become devastating to your search engine optimization performance.
Keep in mind that Google penalties can be dropped down on your website because of algorithm changes, black-hat technical SEO, or performance shortcuts that have a negative impact later.
Technical SEO can be used to identify which penalty is affecting your website, which backlink strategies are effective and which are ineffective, and resolve variations on original web pages and content crawled by Google, not to mention that your redirects need to be checked to make sure that they are working as they are intended to be.
As we spoke of earlier, page speed affects your ranking in search engines and the overall customer experience that is occurring on your website at any given moment.
The added technical SEO options if your website has a need for speed are to optimize your site’s code, leverage browser caching, cut down on redirects, improve server response time, and utilize content distribution networks (CDNs).
Technical SEO Audit
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. Using the analytics results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.
Ultimately, these are a few of the important elements that you can expect from technical SEO services.
Be sure that you are continually adding useful information to your website that isn’t dated, or even worse, information that is incorrect.