16 Best Email Marketing Tools For Small Businesses
Marketing is an important tool for any business to proceed ahead. However, finding the correct mode of reaching out to your customers is often tricky.
Email marketing is quite a personal method of letting the customers know about your product without going overboard with your efforts. However, unlike other tools, email marketing needs to be planned out suitably.
For that purpose, we have identified the best email marketing tools which would ensure the success of your marketing campaign. Available at various price points these email tools are going to give a sure shot boost to the profits that you plan to make.
By utilizing one or two of these tools you can clearly find out which of the email efforts are going to work for your kind of product. Once you are able to grasp that there is no looking back for you.
1. Constant Contact
Email Marketing Automation keeps your audience engaged and builds strong customer relationships: Greet new subscribers with a timely welcome email Trigger email series based on where contacts click Segment contacts to send the right message every time Automatically resend emails to non-openers Expand your reach with powerful list-building toolsOur Email Marketing for ecommerce tools are built to help your online store grow. Find new customers, keep them engaged, and keep them coming back for more with segmented and automated emails. We offer everything you need to turn leads into contacts into loyal customers.
Review: emailtooltester
Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.
What makes them special is that they’ve added several features over the years that none of their competitors sport, such as an event management tool, surveys, and social campaigns. These all add to the diverse list of email options available, in addition to automations and recurring newsletters.
On top of these options, they also boast a marketplace with over 400 apps and integrations that cater for even the most niche of products. Yet despite these flashy numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century. Find out below!
2. Mailjet
Effortlessly craft beautifully responsive email in just a few clicks with our email editor, Passport. Use our rich library of free email templates or create your own design from scratch.Personalize each email with customer data you collect and segment your contact list to send the right content to the right customer. It’s easy to make each of your recipients feel special!Use Mailjet’s Collaboration Toolkit to work on the same email template or campaign in real time to increase your team’s efficiency. Drastically shorten feedback cycle with commenting and approval workflow features to go faster.
Review: g2crowd
Mailjet provides all the instruments for creating mail marketing campaigns. The pricing is very flexible and competitive which makes the platform accessible for everyone. It also has a very user-friendly interface allows interacting with UI very easy. The email creation editor is very powerful and has many elements and templates which you can use in one click. After the campaign is sent you can follow your results with a user-friendly interface inside the statistics section.
After providing the proofs of ownership of your domain MailJet keeps a limitation on your account connected to mail sending at a time (1000 emails per hour). Another case is that you are not able to send emails to the people in their timezone they do not give you any control for this scenario.
Mailjet gives a realy competitive pricing. It has all major functionality next to competitors. It also gives you automatization workflow which makes MailJet a really good tool.
3. EmailOctopus
Email marketing doesn’t need to be expensive for small businesses. And EmailOctopus proves that with a great value and affordable platform that offers all of the essential email marketing tools a small business needs.
There’s a library of beautiful email templates with an easy-to-use email editor. Plus, there’s also landing pages and embedded forms for setting up customisable sign-up forms to get more subscribers on your mailing list. With the automation feature users can set up welcome emails and onboarding sequences. And there’s also the ability to segment your audience using custom fields and subscriber activity – perfect for tailoring messages to specific groups of people.
Best of all, EmailOctopus offers a free plan for up to 2,500 subscribers – perfect for smaller businesses with smaller mailing lists.
Review: Capterra
When you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features.
If you are looking for an advanced email marketing system that doesn’t break the bank, then your search should end with EO. In terms of advanced segmentation, the current version is still somewhat limited, but it is a work in progress.
Unlike SendGrid, EmailOctopus’s US is very good. Apart from this, it provides truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after.
4. SendinBlue
Go further with SendinBlue with advanced features like marketing automation. Optimize your contact management with personalized workflows: SendinBlue offers out-of-the-box 8 automation workflow templates to improve your user experience with just a few clicks.
Try everything from welcome emails, abandoned cart reminders, and more; the possibilities are endless. Automatically send your email campaigns at the perfect time for each of your users with the help of our machine learning-powered algorithm in order to achieve the best possible engagement with your contacts.No technical skills required : just drag and drop the design blocks you want to build a sleek and well-designed newsletter in just a few clicks.
Review: trustpilot
Terrible customer service experience. My account was terminated for some reason after I spend hours setting up my account. They said I failed there validation process.
I have been using Mailchimp for nearly 2 years without a single issue. Isend 1-2 emails per month to all my 2,100 customers just to let them know about discount code sales. That’s it.
I have owned my website for over 2 years and never had any security issues. All my emails have been collected with full customer consent using an email pop up forum on my website, yet somehow they still cancel my account with no help or explanation. It is insanely frustrating because I am left wondering if there is some sort of security risk because of my email list but all they will say is they have a “proprietary process” for validating accounts.
5. Omnisend
Customizable forms and popups allow you to capture emails and build your lists easily. Creation is simple with our pre-built templates, you’ll have your popups in no time. Choose from a wide variety of rules that will trigger your popups based on how long a visitor has been on your page, customer behavior, exit intent, and many more.
Test and choose which triggers work best for your customers! Omnisend makes it possible.Create smart email sequences to remind your customers why they fell in love in the first place, and bring them back to order! Segment your customers precisely to target your campaigns even better! Segment by demographics and shopping/campaign behaviour. Give your customers the peace of mind they want with auto order and shipping confirmation emails. Set it and forget it.
Review: softwareadvice
We get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we’re making quite more than before and it’s been growing steadily. So good price, great ROI and of course fantastic customer support.
Pros
I’ve gotta say that they really know how to make an “easy to use” product. I read all these 5-star reviews before I got the app and really I thought it was, you know, marketing stuff but…once you like to connect it to your store then you’re pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had MailChimp before and really it took me like hours just to figure out where I was. this one…20 minutes I think I was done. Also, the price is amazing and really works with our budget.
Cons
Thre are some features they’re missing that I’d like. I know that Facebook is important and it would be nice if they could make it easier to create Facebook ads based on user info that we already have. but I guess they’re working on it, so we’ll see how it goes.
6. Rejoiner
Email marketing for eCommerce companies today is all about sending timely and relevant emails to the right people, at the right time.
If you do this correctly, you achieve amazing results. Collectively our customers have generated over $140 million in sales. So how do you achieve that? By first understanding the customer lifecycle.
Think of the customer’s lifecycle as a journey. Effective email marketing happens when companies send customers emails that are relevant to what stage they are at in the customer lifecycle.a customer that has just made their first purchase would be in the green, New Customers section in the image below.
Review: getapp
This service provides an amazing touchpoint for customers and they make it easy to implement and manage.It works! I have been working with the Rejoiner team since 2015 and we have grown our client’s triggered emails from one to six because we have seen such great success.
The Rejoiner team is a full-service shop – from strategy to build to management. They listen to the client and accommodate – but not at the expense of their best practices. I’ve also enjoyed their flexibility and innovation.
They are always bringing new ideas and working on improving results for their customers. As an agency, it’s so important to me to have vendors that are responsive and work with the individual needs of my clients, and Rejoiner does that. If you’re looking for email marketing experts, you’ve found them!
Pros
It works! I have been working with the Rejoiner team since 2015 and we have grown our client’s triggered emails from one to six because we have seen such great success. The Rejoiner team is a full-service shop – from strategy to build to management.
They listen to the client and accommodate – but not at the expense of their best practices. I’ve also enjoyed their flexibility and innovation. They are always bringing new ideas and working on improving results for their customers.
As an agency, it’s so important to me to have vendors that are responsive and work with the individual needs of my clients, and Rejoiner does that. If you’re looking for email marketing experts, you’ve found them!
Cons
I can’t say I really have anything I dislike about this service. Maybe just that I wish I had added the other campaigns sooner!
7. Instiller
Custom sending domains are perfect for helping to keep your brand on-point and are a key component of building a good sender reputation. Agencies can create an unlimited number of custom sending domains with just a few simple DNS records. We monitor all domains continually and let you know if you’ve ever got a broken setup.
Expert coders that are HTML savvy can upload their own designs no problem and we’ll still run automatic tests on all markup, links, images and content. With some minor markup changes, you can even make your own designs compatible with our drag and drop editor!
Get creative and use drag & drop to easily design complex user journeys for your subscribers. Completely personalise each journey by connecting building blocks that include things like delays, decisions, emails and segmentation. Guide people down different paths depending on what they do or don’t do and what information you know about them.
Turn subscribers in customers by designing automated actions that react to the actions people take so that you can drive them towards completing the goals you’ve set. Design your workflows to handle as many complex scenarios you need using our easy to use drag & drop workflow designer interface.
Review: getapp
We’d been looking for a solution for a while. Installer fits really well with our own products and their team have been really helpful and friendly in all our interactions. If you’re looking for an email marketing provider for your agency definitely check them out. Instiller is easy to use, and full of amazing features.
The automation panel is particularly impressive. Workflows are easy to build and manage. Useful for your own marketing campaigns as well as a great feature for clients. Their API is very impressive as well, and simple to integrate into.
And with the automation carrying a lot of the heavy lifting, there’s much more control over what can be done by users without needing additional development time.
Pros
Instiller is easy to use, and full of amazing features. The automation panel is particularly impressive. Workflows are easy to build and manage. Useful for your own marketing campaigns as well as a great feature for clients. Their API is very impressive as well, and simple to integrate into. And with the automation carrying a lot of the heavy lifting there’s much more control over what can be done by users without needing additional development time.
Cons
Not much control over account limits at the moment. Although some basic limit features have recently been introduced, and am sure will be improved over time. For example, there doesn’t seem to be an option to adjust a limit on an account without removing the limit and history associated with that limit. Not a big problem though, just need to ensure contracts with clients are clear around overages on unrestricted accounts.
8. InTouch
Intouch began as a digital agency, but we’ve evolved far beyond the limitations of what that implies. Our digital depth, data-driven approach and full-service solutions make us the new breed of agency you always knew you needed – but never knew existed. Until now.
At nearly 700 strong, we’re ready to help you conquer the challenges of modern marketing to professionals, patients and payers. Today, tomorrow and beyond. More than 150 pharma brands. Every stage of the product lifecycle.
Multichannel. Omnichannel. Our vast experience translates to the creation of relevant customer experiences that resonate. Every step of the way. Pharma is complex, with countless regulatory and technology hurdles to overcome.
That’s why we deploy a deep understanding of your organization, combined with powerful tools and systems – systems that will do the heavy lifting. So you can spend more time marketing.
Review: Finances Online
InTouch is an integrated web-based platform combining email marketing with powerful and top CRM features including contact database management, full campaign reporting, email and SMS marketing campaign creation, marketing surveys, autoresponders, calendar and more.
Created with the intention to help small businesses, InTouch can be your online business partner that removes the hassle of day-to-day sales as well as marketing tasks. It offers full technical support for your business 365 days a year, no contracts to sign as well as flexible packages available.
With this tool, you can spend less time managing tasks as well as more time doing what you do best, which is growing your business.
9. CanisHub
MonkeyData is easy to use with its plenty of futures, you can easily observe and monitor your customer activities, their purchasing and behavior. MonkeyData is informing you whenever anyone creates order or, when they paid.
Best product for online store It is user-friendly and you do not need any technical background while you are using it.
We had a problem just only about mobile reporting like unexpected bugs from time to time, apart from this Everything was good and acceptable.
If you want to get detailed information about your store and customers to improve and expand your company, you should give a try for this product, you will be satisfied with good.
Review: g2crowd
CanisHub is a suite of applications that analyze thousands of data points in real-time, to help your customers discover the most relevant product/content. Our offerings include email automation, product recommendations, content recommendations, onsite personalization, behavioural pop-ups, score based coupons.
10. emailopen
Developing a winning direct email marketing campaign requires passion, creativity and a strategic vision. EmailOpen offers this powerful combination. Our solution focuses on brand infiltration and awareness amongst target audiences.
Our creative services will custom design your email marketing campaign to maximize engagement, ensure layout & design consistency across varying email platforms and avoid spam filters.EmailOpen places a strong emphasis on brand identity, customer demographics, personalization and integration.
We’ll support you in increasing traffic to your target site and be strategic in our approach to new prospects whether they are potential clients, employees, partners or buyers. Our solutions are at their best when integrated with a strategic marketing program. We can easily match other marketing materials, allowing for a cohesive and unified approach.
Review: getapp
For running efficient email marketing campaigns. Sendpulse cost like half the price of alternative email marketing solutions, while still providing similar quality. The interface is intuitive and clear to use. There is a step by step guide on the Sendplus platform, which intuitively guides users on how to create a professionally attractive marketing email.
I like the templates provided by Send pulse and how professional they look when we use them for email campaigns. Customer Support is online 24/7 and is always prompt with responses on every occasion when I have had a cause to speak with them.
Sendpulse cost like half the price of alternative email marketing solutions, while still providing similar quality. The interface is intuitive and clear to use. There is a step by step guide on the Sendplus platform, which intuitively guides users on how to create a professionally attractive marketing email.
I like the templates provided by Send pulse and how professional they look when we use them for email campaigns. Customer Support is online 24/7 and is always prompt with responses on every occasion when I have had a cause to speak with them.
We have to select the kind of analytics we want to get from Send pulse. This should be an automatic choice which should be available by default.
Litmus makes it easy to build, test, and monitor every email for the best results. Build, test, and iterate faster than ever before.
Plus, utilize insights to focus your build efforts where it matters most and create emails that perform. Get full visibility into every aspect of your email program so you can pinpoint—and react to—any changes in your deliverability or audience behaviors.
Create consistent, high-performing emails for your clients at scale. Plus, leverage Litmus to better position your services and win more business.
Review: TrustRadius
Use Litmus to test email templates in different mail clients and browsers with the Litmus editor and also sending directly out of Pardot. This ensures that the email looks great in all of the different clients/browsers and the experience is the best. We also use the spam checker to verify content and deliverability of our emails.
Email Marketing is not one size fits all. We’ve designed ReachMail to appeal to a wide variety of customers but with specialized solutions to address the specific needs of customers.ReachMail is an industry leader in Marketing and Transactional Email delivery. Our experience and customer service sets the standard others cannot match.
Review: TrustRadius
Reachmail is currently used across the whole organization for newsletters, event, and announcement distributions. It fills in the gaps to reach supporters and stakeholders who may not use other social media, who may have missed other media posts, and who may need multiple notification media reminders. It is also a very convenient platform for sharing across the organization’s social media presence.
Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service.
Review: G2
What do you like best?
Mad Mimi is very user-friendly, easy to upload images and create a professional presentation.
What do you dislike?
So far there is nothing I dislike about Mad Mimi.
Recommendations to others considering the product
For any type of promotion advertising in any field highly recommend
What business problems are you solving with the product? What benefits have you realized?
We use Mad Mimi to create cads for clothing/accessories we sell.
Benefits are the time we save by doing this as well as the professional presentation it provides.
Choose your fonts and colours and we’ll do the rest. Create professional templates you’ll love, in just a few clicks. Share your message, in style. No design chops necessary.
An ever-growing library of content blocks is available to help bring your vision to life. Effortlessly maintain contact lists, create groups and send the right message to the right people at the right time.
Use our completely rebuilt API to integrate cake mail with other products in new and unexpected ways.
Review: Capterra
Pros: The most beautiful emails for campaigns are created here, I believe. Very short learning curve, which is helpful for a novice. For an advanced user, this software is a breeze. Very, very affordable!
Cons: I have clients from all over the world. The language choices are limited. I would love to see Italian, Spanish, and French on this software.
Overall: Creating beautiful campaigns at an affordable price!
The flash issue drag & drop editor is so easy to use anyone can create stunning looking emails in minutes. Turned your existing Gmail account into a total online marketing tool for you or your team.
Get an insight into who reads your newsletter and what content they like with our analytics reports. Organize people in your Google address book into mailing lists so the right people receive the best message.
Review: G2
What do you like best?
I enjoy using Flashissue because it allows me to simply create newsletters for my business in a simple way without the hassle of knowing HTML or coding of any sort.
What do you dislike?
If there’s a way to add more formatting options that would be a plus. Maybe some more templates.
What business problems are you solving with the product? What benefits have you realized?
It allows me to create a fast and easy newsletter to put out to my partners directly through Gmail without the hassle of attachments and such. Very streamlined
16. GetResponse
Marketing automation for all shapes and sizes. No matter how large or small your business, create fully scalable workflows in an easy drag-and-drop creator. Track subscriber behavior in real time and react to completed purchases, abandoned carts, and so much more.Want to drive more online sales and attract new customers? Unleash your full potential with smashing, 100% responsive landing pages and web forms. To make your life easier, we designed an intuitive drag-and-drop editor with 150+
ready-to-go templates. Now you can transform wild ideas into profitable actions. Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code.Marketing automation for all shapes and sizes. No matter how large or small your business, create fully scalable workflows in an easy drag-and-drop creator. Track subscriber behavior in real time and react to completed purchases, abandoned carts, and so much more.
Review: emailtooltester
GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.
Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing, to custom landing pages; comprehensive design testing to video email marketing.
The landing page feature, for example, is one-of-a-kind for newsletter tools, especially for one that offers so many customization options. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.
