Marketing in today’s scenario has become a double-edged sword. If handled carefully it works wonders and gets more and more customers in your fold.
On the other hand your not being careful causes a backfiring effect on your marketing campaign and you lose those customers too which were loyal till now.
Even after taking professional help it is not necessary that you may be able to delve into your customer’s psyche easily. There are therefore marketing software’s which are able to handle all the tiny yet important tasks related to the same.
The choice of which software to trust still remains a tough question and here we give you 10 best Marketing Software that have the answer to everything.
We have actually compared some of the best-chosen software’s and laid bare their features and advantages. Once going through the same assessing and making your choice becomes simple as we rank them on all the parameters that are needed.
Read through and if need be compare and make a final decision as doing that would simplify your marketing tasks to a great extent.
WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push & Emails!
Talk to a product specialist today to understand how you can leverage our platform to drive growth with 1:1 engagement in real-time, across channels and devices.
Pros: Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn’t care about APIs. WebEngage has the best of both worlds, and the most awesome journey builder I’ve come across as a marketer.
Cons: The pricing model discourages experimentation and creates road-blocks in terms of onboarding. For a tool that doesn’t actually send emails/messages (they have integrations with all leading senders), the pricing is too steep based on a number of active users/events you can send.
Overall: We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that.
It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup-friendly.
Post-WebEngage, we have much better control over targeting when it comes to communication. By sending the right content in the right context, we have seen improvements all across the funnel.
CleverTap enables growth and retention teams to manage and improve the impact of mobile marketing across the entire customer lifecycle. Leverage user data, automation, AI/ML, and personalization techniques in one enterprise platform.
Gain a centralized view that provides the most relevant, individual-level context of your customer for omnichannel experiences. Improve customer loyalty, retention and conversion metrics by delivering personalized and consistent experiences across lifecycle stages.
What Do You Like Best?
The best of CleverTap is its features range. We use it as a complete CRM platform: user segmentation, audience building, journey campaigns, and performance tracking are some of its main capabilities.
To make it better, its customer service is thorough, attentive and very friendly.
What Do You Dislike?
It does not have a built-in SMS provider nor an e-mail provider. So these features require integration with third parties.
And, as you use it and pile up data do be stored, its services get pricier.
What Business Problems Are You Solving With The Product? What Benefits Have You Realized?
We use CleverTap throughout all of our CRM processes. User acquisition with a targeted member to member communication, activation journey campaigns, reactivation through remarketing and special offers, segmentation of specific users with specific actions, etc.
Beyond that, we use Clevertap to keep track of several KPIs and campaign performance, such as user engagement, user cohorts, AB tests, uninstalls, etc.
One major problem that it does address is the possibility to personalize the content we deliver to our users; at the same time, its intelligence selects the right time and situation to do it. The level of detail possible to manage is excellent.
The best way to discover RankActive features is to see it in live mode. Please note that some features, f.e. Google Analytics, are not available in the Demo account.
Create custom reports with performance metrics and send them directly to your clients. Save your time, RankActive will do all the overwhelming SEO work for you.
Provide your customers with branded white-label reports. You can even use RankActive under your own brand name to get extra authority points.
Review: Finances Online
RankActive has every tool you need to keep your SEO optimized. It has the Rank Tracker, a tool that shows you where your websites are placed in the SERPs on all famous search engines (worldwide, local and mobile results). The Website Analytics tool helps you gather and analyze all data you need to move your website forward and more visible than the others. Integration with Google Analytics ensures that all data available to you are up to date and precise.
Made to deliver higher sales & marketing productivity Join 40,000+ marketing and sales users growing with LeadSquared Push your leads faster down the sales funnel with drip marketing, email marketing, and landing pages.
Combines the power of Marketing Automation, Sales CRM and Machine Learning. Increase the sales velocity of your business with lead management, lead qualification, and sales automation.
Comments: Leadsquare opens the world to automated lead campaign management. It is easy to use and straight forward when it comes to campaigns and lead generation. With its built-in CRM and the focus on the engaged leads, your sales have the right customers in focus.
Pros: It needs minimal training and setup to start. The built-in reports, E-Mail, and Landingpage templates are states of the art. With the engagement score, you focus on the real engaged leads. If you need help, the support acts fast. Usually, you should just look at the price, but with Leadsquare you get a lot of marketing automation for the price you pay.
Cons: When it comes to tracking incoming traffic on your landing pages by different sources, it is possible but could be solved more straight forward. CRM is fine for small businesses with small organizations. For bigger sales organizations, there are some points to improve productivity.
5. Campaign Monitor
Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns.
Build completely branded emails and customize everything from fonts and colors to the exact spacing between sections so your email is pixel-perfect.
Start your email with one of our professionally-designed templates to launch targeted campaigns like marketing offers, product announcements, newsletters, or event promotions.
Your emails are optimized for both desktop and mobile email clients so your emails look great on every device and you can always get a preview before you send.
Review: Software Advice
Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your email marketing objectives and not how to use the tool.
I’ve been using CM for close to 10 years and have witnessed their progressive and intelligent implementations: nothing is added that you won’t really need and once it’s added it’s especially intuitive.
Add to that Campaign Monitor’s daily tips, blog posts, resources and especially their outstanding client support: you just can’t go wrong.
Hard to find anything really, maybe certain ways of implementing behavioral segments but then again maybe it’s my Marketing objectives that aren’t clear enough…
emfluence Digital Marketing is the midwest’s leading provider of digital marketing tools and services. The emfluence Marketing Platform is a marketing automation software so intuitive,
The emfluence Marketing Platform allows you to create beautiful, interactive landing pages on the fly. Take advantage of email marketing, email automation workflows, social media scheduling, surveys, landing pages, website tracking, web forms, and more.
Pros: emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy to build campaigns in a restricted environment.
Cons: I have no qualms with this platform. They’ve made my life so much easier with the solutions they provided that I can’t complain in the slightest.
Overall: They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.
Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer. You don’t have to go it alone. Master the inbound methodology and get the most out of your tools with HubSpot’s legendary customer support team and a community of thousands of marketing and sales pros just like you. Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.
Review: Software Advice
HubSpot’s a very robust tool. It contains a lot of apps that all speak to each other, which is really great if, like me, you’re on a very small marketing team and have to prioritize time as much as possible when you’re responsible for so many different tasks.
The content optimization tools are excellent (in-post SEO help, campaign strategy tools, keyword difficulty/traffic info). The automation functionality is also stupendous and there are various opt-in/opt-out capabilities so that you can really tailor the UX of your lead generation to fit your persona’s buying habits, THE LAW, and your own company ethos regarding data collection.
What I will say to those considering HubSpot for their own organization is to use as many apps as possible and “go all-in” – otherwise inbound isn’t going to be as effective as you want it to be.
I’d love to see improved cross-domain functionality in the Enterprise edition. It’d be great to monitor keyword results on multiple subdomains as opposed to just the target domain.
I also look forward to the social monitoring functionality moving beyond Twitter.
While there are a lot of resources available (the academy, community, email support) the learning curve can be steep for those on the startup program who don’t get a designated account manager.
Growlabs is a powerful tool for sales and marketing teams. We combine high-quality B2B lead generation with efficient, time-saving automation to help our clients grow their businesses, at scale.
Pros: I started using this tool primarily to search for candidates with various skills. Growlabs make it very easy and it helps me source great candidates fast. Reaching out to them is also very easy. I now also use it to reach out to potential clients/companies.
Cons: It takes a bit of time to upload email templates and start email cadences.. but once that’s set up everything is a piece of cake.
Optimove’s built-in marketing optimization bot bridges the gap between data science and the art of marketing. By autonomously optimizing campaign performance and discovering performance-boosting opportunities hiding in the data, Optibot helps marketers maximize the impact of their efforts.
What do you like best?
Mixing different segments, attributes, and activities to make perfect little micro-segments
What do you dislike?
Since the world of Optimove and the wast wastelands of date take up so much server power, it’s hard to operate live what would be perfect.
Recommendations to others considering the product
Go for it – it’s worth it. It’s a powerful tool you’ll use daily on your offers and campaigns. You’ll target your customers with ease. Optimove CS is there to help.
What business problems are you solving with the product? What benefits have you realized?
Segmenting, targeting, personalizing the offers, making micro-segments. Sending our offers and promotions to the right target groups for the maximum ROI.
10. EZ Texting
When you’re looking for a text message marketing service, it’s important to find one that fits your business’s needs and is easy to use. The best services have an intuitive dashboard, automation tools, and drip campaigns, free incoming text messages, custom keywords, contact management tools, and comprehensive analytics and reports.
Review: Software Advice
If you need to send a marketing message, a coupon for tracking purposes or want to hear back directly from your customers, this is the best software on the market for those needs! I suggest creating a campaign around texting and offer discounts and coupons with codes you can track to see when is the best time for delivery, etc. and that is so super easy with EZ!
This software is so very easy to use – for any level of marketing experience. Anyone trying to reach a mass amount of customers with one simple message should really consider texting software and EZ Texting is the best out there, hands down!
I would like for there to be a way to send pictures universally through this software and there currently is not.
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics.
Review : G2
Virtually endless possibilities. Robust logic. Extendable ecosystem via integrations and APIs. Powerful for power users.
Tokens enable the creation of scalable and dynamic programs with very little effort.
New email and LP editors are modern and extremely user-friendly.
Great product team with frequent updates that are responsive to user feedback and market trends.
Marketo Community is a very helpful and knowledgeable group of people that are extremely resourceful to help other Marketo users learn and succeed.
Yesware is an email platform which makes it easier for salespeople to manage and track emails and thus close more deals. The platform tracks email opens, provides in-email analytics as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft MSFT Dynamics and Oracle ORCL CRM saving time and increasing efficiency.
Rich contact-level insights right in your inbox help you personalize your outreach so you can build lasting relationships. Time-saving inbox tools and Salesforce sync free you up to focus on the things that matter – and stop wasting time on the things that don’t . Individual and team reporting help you and your team make smarter decisions that lead to better outcomes.
Review : FinancesOnline
Yesware helps not only your sales person who sends the email, but also the manager in your company who is reporting. Your sales representatives will spend less time reporting, and will have more time working to finish deals. With this tool, your sales management gets accurate and relevant data on your sales teams’ activity.
Know which of your prospects are most interested in the products or services you are selling with the tool’s tracking notifications. Know exactly who opens and then clicks on your emails.
With Yesware, you can save and reuse the messages you regularly use and send out to maximize productivity and effectiveness. In addition, you can quickly create personalized email templates, which can include links and rich text.
You can also quickly monitor the performance of your sales team, while at the same time providing them with the sales tools they can use to work more efficiently.
Yesware tracks emails, calls, and presentations directly from your inbox. For Salesforce users, Yesware automatically syncs all engagement activity with prospects eliminating the need for manual data entry. Users can also update contacts, leads and accounts from their inbox.
Sailthru is the most innovative platform for email, web, and mobile. Sailthru aims to increase user engagement and conversion through smart data which marketers can use to better understand and respond to users in real time. This results in a personalized user experience in the form of targeted emails, for example, or a homepage tailored to an individual’s interests. Sailthru’s clients include Business Insider, AOL.
Manage all your email — including campaigns, triggered and transactional email — on a single trusted system. Use our Audience Builder to easily segment then create beautiful emails in a breeze with Email Composer, no HTML/CSS required. Sailthru is one of the largest (and fastest) email senders on the planet. Bring it; we can take it.
Review : TrustRadius
Sailthru is currently our primary marketing automation engine. We use it to orchestrate and deploy the majority of our email campaigns, including promotional, lifecycle, and trigger based programs. Additionally we use Sailthru as a source to store and manage customer segmentation for the majority of our campaigns
LocalVox is a platform for local, social and mobile marketing for businesses, helping them generate news and engage local customers across the web, a network of local publishers, mobile, social media, email newsletters and search. A Vivial Account Coordinator will be handpicked for your business. This industry expert has a passion for helping you grow – and the online marketing expertise to make it happen. Your dedicated BFF will give your current online presence a digital checkup; where you are, where you could be, how to get the most from your budget, plus monitor and fine-tune your efforts.
Today, the recipe for local business success includes a mobile-friendly website, local search, Search Engine Optimization, and other digital marketing tools. That’s because today’s customers – determined to find the best pizza, landscaper, dentist, etc. – search on Google and Bing, by laptop and smartphone. They turn to Facebook friends and Yelp reviews, read blog posts, and trust tweets. Local digital marketing helps these customers find their way right to your door.
Review : G2
We have been working with the LocalVox bunch for over a year. We at first set up LocalVox for referrals and after that changed to them for full attribution from Appsflyer. Fundamentally in light of the fact that LocalVox can give better cross-arrange web and application attribution and their customer support is far prevalent. We current have fortnightly calls with the LocalVox gathering and we would never get that with AppsFlyer. The LocalVox gathering and our specific record chief especially have been very helpful from the most punctual beginning stage with the entire execution and all of the request we are having on appropriate around an ordinary calendar. They can in like manner complete considerably more past attribution with AppsFlyer can’t. Particularly recommended working with them.
MailChimp makes it easy to customize emails to suit a particular marketing campaign. Other features include analytics, the option to A/B test and geo-target as well as spam filter diagnostics. Base your marketing on what your customers do, not just who they are. Our new behavioral targeting tools help you reach your people in a way that feels more personal.
Email is a powerful ROI driver, averaging $52 for every dollar spent. Our best-in-class email solution—used as a part of our robust all-in-one Marketing Platform—is designed to help grow your business faster.
Review : Capterra
Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.