SEO has gained a lot of prominence in the last few years. The art of placing your website ranking on the top using appropriate tactics SEO is your sure shot trick to be successful.
But grasping the internal tactics of SEO is not easy and if you are not careful your act may just misfire and cause loss to you. SEO platforms online know the right strategies needed to make your website on top and you can fulfil your tasks easily.
If you wish to choose an SEO platform for yourself here are some top ones that you can select from. These platforms have multiple benefits and know the right keywords and tips needed to gain up on the ranking.
Also, our analysis would tell you which one of these platforms is likely to provide the best kind of results without any major effort from your side.
Pros: our business wouldn’t thrive without ahrefs. We use it for content marketing planning, SEO optimization, pr link outreach, competitive analysis, in-depth keyword analysis, keyword monitoring and more. Ahrefs can give you a great overview of where your business stands in the online marketplace and has countless complex tools to help you dig into backlinks, keywords, content and more.
Cons: I wouldn’t say it’s great for an SEO beginner as you need a fundamental understanding of SEO and online marketing to be able to get the most out of ahrefs. Also, ahrefs isn’t cheap, but for an agency who uses it every day, it’s worth the money for us.
Overall: allows us to perform basic and complex online marketing tasks from in-depth keyword analysis, keyword tracking, backlink analysis, site audits and more. We can also do content marketing planning using the content explorer. It’s the agency’s best friend.
2. Google Search Console
Google search console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. As of May 20, 2015, google rebranded google webmaster tools as google search console.
We use Google Search Console to monitor every one of our websites. We use it in conjunction with Google Analytics as both a search optimization tool and to make sure everything is healthy web development-wise. It has proved especially helpful since the update. Tracking what keywords are actually being used by the people who visit our site and knowing the ins and outs of our link profile are the top use cases for Google Search Console.
SEMrush is a software as a service company based in Boston that sells online visibility and marketing analytics software subscriptions. It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model.
SEMrush, which starts at $69.95 per month, is an all-in-one search engine optimization (SEO) tool offering a wide array of functionality across ad-hoc keyword research, ongoing search position monitoring, and crawling. As with Editors’ Choice winner Moz Pro, SEMrush gives small to midsize business (SMB) users nearly everything they need to manage an effective SEO strategy.
Ultimately we found that Moz Pro has a slight edge over SEMrush in its feature breadth and metrics. Our other Editors’ Choice winner, SpyFu, sports a better user experience and deeper sales and advertising-focused data and management at a lower price. Nonetheless, SEMrush is a powerful SEO platform that can do just about everything your business might need along with plenty of other bells and whistles, so it’s certainly worth an evaluation.
Keyword research tool with the most accurate keyword difficulty score which makes it simple to find profitable keywords you can really rank for.
Get real-time keyword SEO difficulty in one click and expand your keyword research thanks to immediate Google SERP analysis based on specific SEO metrics.
Find hundreds of long tail keywords with low SEO difficulty that your competitors are missing in a super user-friendly keyword tool.
Get more and more keyword ideas thanks to Google Suggest integration and manage keyword research in your own way.
One of the best tools for keyword research I simply love it and recommend to all seo persons.
Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook.
You no longer will waste time writing content that people don’t want to read.
I recently used Ubersuggest to do some kw research. Considering I’m new to SEO, I found it easy to work with and, of course, it’s a plus that it’s free. There’s a box that tells you how easy or difficult it will be for your kw to rank, so that was helpful. I plan to keep using it and I do recommend it.
Give your clients their own marketing and seo reporting dashboard so they can view the kpis most important to them. Monitor rankings daily on google and bing. Track keywords locally or globally for any language. Site auditor identifies technical SEO issues with automated website audits. Prioritize the biggest issues to boost rankings. Backlink monitors your client’s full backlink profile. View backlink metrics by trust flow, anchor text, and more. Competition analyzer analyzes how clients stack up against top competitors. Compare total backlinks, rankings, and more.
Review: Software Advice
Agency analytics is a sophisticated marketing tool that we’ve been using loyally for years. Tons of configurations for keyword tracking – from local searches to mobile serps and more. It integrates with many of our other tool sets (paid search, email, social, call tracking…) and they keep adding to the list. Love it when a company continues to invest in product development and evolves with the industry and technology like agency analytics does.
We’ve had no issues with agency analytics that their support team hasn’t resolved quickly and comprehensively.
SharpSpring tracks customers even before you know their name. We connect the dots and tell you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.SharpSpring is built to play nicely with the systems you want to keep.
SharpSpring is the combination CRM/Marketing Automation platform that we use across our entire agency, as well as for some of our best digital marketing clients. We are able to manage the marketing/sales cycle in an integrated fashion with seamless data transfer across all departments. Our team has complete transparency on which marketing channels drive prospects through our sales pipeline and where funnel leaks are occurring. We have the ability to customize every automation chain, every piece of marketing material and every notification, while tracking how each individual prospect interacts with our business one every major marketing channel we utilize. SharpSpring truly is the all-in-one that solves the marketing and sales needs of many businesses like ours. We highly recommend this product.
Powerful content marketing and social media management platform for publishers, brands, agencies and, startups who want to share the best content consistently and increase their reach.
Pros: contentstudio.Io has totally changed the game for my business, including changing the game for all of my b2b clients (whom all sell b2c on social media). We’re able to take all of our social media presence to a whole new level, so much so that we’ve factually been a part of bringing more revenue into businesses that needed the boost.
Cons: the only thing that wasn’t my favorite but was a necessity was the transition to v2, but to be honest, I have been with a rep. And the team for a while now and they were transparent through the whole process. The end result was so worth it. I am literally a lifetime owner of the software and with my lifetime subscription they included all of the v2 updates (which they didn’t have to), so I am grateful. No complaints here.
Overall: my experience has been amazing, contentstudio.Io is my (by far) most frequently used software for social media posting and research. Rep. And his whole team are excellent, truthful and transparent people and if you decide to choose their competition over them, I guarantee you will regret it.
Accelerate growth with a full suite of solutions for customer reviews, visual marketing, loyalty programs, and referrals. Showcase customer photos and videos in galleries across your site. Display visual content with reviews and customize to enhance your brand. Collect reviews and q&a easily using our air-powered solutions. Leverage your customer content on site and across every marketing channel. Build customized, on-brand loyalty & referral programs to incentivize repeat purchase, referrals, social engagement, and content creation.
The story of how yotpo helps businesses enhance marketing performance is a long one, as this smart app boosts traffic in a variety of ways, rather than sticking to the traditional method of collecting reviews and rating.
What is specifically good about it is how it transforms users’ experience and motivates random visitors to become regular buyers with more than simply the quality of your products. If you’re an established retailer conquering the online market, or a starter looking to drive traffic, yotpo has you covered. As practice shows, the heavy lifting is due once the customer has arrived on your website and is looking to buy, rather than while trying to get him there, and that’s where yotpo helps the most.
10. Zoho Campaigns
Zoho campaigns is an email marketing solution designed to build, deliver and monitor email campaigns for boosting your sales and customer base. … Zoho campaigns allow you options to create your emails easily. Campaigns for more detailed monitoring of your campaign performance.
Comments: if you do decide to go with zoho, be sure to check out the other zoho applications! They work very well together and can really enhance workflow!
Pros: the cost of the various zoho applications is very low allowing you to get the features you need and save on the fluff you don’t need. Beyond just the pricing, we have found zoho campaigns to be a great way to market to our email list. The analytics are great as well!
Cons: if you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the user interface is not as appealing as other email marketing tools.
Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes. SpyFu is a smooth SEO optimization tool that is geared toward online marketing, sales, and digital advertising users. It easily takes our Editors’ Choice honor.
Review : PCmag
While parts of this search engine optimization (SEO) package are a bit complex for pure novices, SpyFu is an excellent overall digital marketer’s tool set. Starting at $33 per month when billed annually, SpyFu can fulfill the needs of both advanced SEO practitioners and average business users. The software nails this delicate balance, due mainly to good UI design. That, along with its friendly price make it an obvious pick for our Editors’ Choice award. Moz Pro, our other Editors’ Choice winner, offers more tools overall, but for general small to midsized business (SMB) users, SpyFu is an excellent bet.
An amazing family of SEO solutions for every need. Moz build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API. Moz Pro offers a vast number of SEO tools across areas like keyword research, position monitoring, and crawling. We’d like to see the company better combine these products, which will improve an SEO platform that is already our Editors’ Choice.
Review : PCmag
Moz Pro could accurately be described as a pioneer in the search engine optimization (SEO) space, and in our latest review of the product we found that it’s taken full advantage of that experience. The company has worked hard to develop this package, which starts at $79 per month when billed annually, into an end-to-end SEO solution covering crawling, keyword management, and web page optimization. Its metrics are so respected they’ve become an industry standard for many marketers even those using other tools. With all that and a relatively nice price, we felt the product was an easy pick for Editors’ Choice along with competitor, SpyFu, which has slightly less in the way of features than Moz Pro, but a slicker, more intuitive interface.
13. AWR Cloud
Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. Accessible from any device. AWR Cloud is a user-friendly tool that offers a nice variety of features across the various SEO areas along with top search position monitoring. Although it lacks the depth of higher-rated products, AWR Cloud is priced right, and is a solid choice for keeping your SEO plan and search rankings up to date.
Review : AWR Cloud
On its site, Advanced Web Ranking (AWR) claims it has the world’s “most accurate, longest-standing rank tracking tool.” While we weren’t able to confirm that as part of our testing, what we did confirm is that this package, which starts at $49 per month, is a solid all-around search engine optimization (SEO) tool for small to midsized businesses (SMBs). It covers ad hoc keywords search, ongoing position monitoring, and website crawling. It also has some brand recognition features that let it see which sites rank, which are doing well, and which are losing ground. All that and a decently designed interface make AWR Cloud worth a look for any SMB digital marketer. While it falls behind our other Editors’ Choice winners, Moz Pro and SpyFu, somewhat in terms of feature depth, it garners its own Editors’ Choice mainly for its automated monitoring, which was the best of all the tools we tested.
SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links while also doing website comparisons to help you determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.
Review : TrustRadius
I like that SEOquake is an easy to use SEO extension. I also like that you can go on pretty much any website to do site audits, making it easy to use for customers or for my own site. It breaks down a lot of information– including site infrastructure, backlinks, and density. It’s pretty much everything you need to know about a website in a somewhat easy to understand format.
DeepCrawl is a full body scan for your website, packing site auditing and domain crawling capabilities unmatched by any other products in this roundup. Its narrow focus means it can’t be the only tool in your suite, but it’s a worthy addition to your SEO arsenal.
Review : PCmag
DeepCrawl has upped its price a bit since we first looked at it. The tool now begins at $89 per month, billed month-to-month; $81.50 when billed annually). That’s about $10 more than it cost previously, so it shouldn’t be a problem for most search engine optimization (SEO) tool customers. What might throw you, however, is its design focus: this tool is meant for one thing and one thing only: inside-out, top-to-bottom website crawling. SEO tools can generally be grouped into three main categories. First there’s ad hoc keyword research, which helps you find the most opportune search pages for your content to rank higher. Next, there’s ongoing position monitoring, which is how you keep track of your search positions to identify where you’re gaining and losing ground. Finally, there’s crawling, in which web bots parse either a single website or systematically crawl and index the entire internet. DeepCrawl doesn’t do internet-wide crawls but it will give your website about as comprehensive an SEO “full body scan” as you can get.