Top 20 Brand Management Software To Boost Your Business Success

Marketing has undergone a lot of changes in the last few decades and that is probably because we have understood the importance of enhancing our brand image.

Anything working in favour of the brand increases its image and any negative reports are most likely going to bring it down. In such situations, it is crucial that you know how to manage the growth of your brand.

If this is something that leaves you confused you can trust brand management software to do so. Here we have brought for you a list of the best brand management software’s that are available.

These software have been picked out after careful scrutiny and we are hopeful you would get the best out of any of them. You can read through the analysis we have done and decide which one, in particular, works for you.

 

1. Brand24

Discover what people are saying online about your brand – as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.80% of consumers do research or ask online before making a buying decision. Brand24 gives you the listening tools to find these leads, identify where to promote products and find customers before they find you. Whether you’re a one-person business, startup or Fortune 500 company, Brand24 helps you discover your digital footprint worldwide.

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Review: Finances Online

View in real-time what people are commenting online about your company and products, or even about the industry your business belongs. You get immediate access to comments and mentions, and even track keywords, to see how your business is perceived by the public so you can make timely replies and take the right actions both for complaints and compliments. Making the proper actions and decisions redounds to increased customer satisfaction, better customer experience, and a positive bottom line.

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2. Emercury

Emercury

that email automation is crucially important in order for your business to generate leads & customers in the long-run, but the execution part is ridiculously hard & tedious. Not to mention, the risks involved with trying something new without the guidance of a trustworthy expert.his final step is where you can see the real power of automation. And that power is: Once you do the work, you will profit forever. It makes sense that this is the future of marketing, and it’s also the reason why small business owners like yourself need to adapt to it. It provides you with a way to grow your business in a way that is cost-efficient, relatively easy to create, and also performs long-term. Build a system like this with Emercury, and you’ll profit forever.

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Review: G2

What do you like best?
I have used other email platforms and I find the eMercury platform is easy to use and feature rich. It is able to do pretty much anything we need it to do.

What do you dislike?
No real dislikes. The system has been very effective for what we are using it for.

Recommendations to others considering the product
Support at the highest level.

What business problems are you solving with the product? What benefits have you realized?
We are able to effectively and easily monetize the data that we are generating with the offers we own.

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3. CampaignDrive

CampaignDrive

Scale your multi-location brand with ease by providing a consistent experience across hundreds, or thousands of locations, while dynamically customizing for the local market. Deliver the brand at the local level in a consistent and scalable way to improve the customer experience. Work proactively instead of responding to end-user demands. Get back to designing and innovating. Access a system that makes design and marketing easy. Simply click, print, and get back to what you enjoy doing most.

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Review: Capterra

Pros: The features are great–if you know how to set them up. The fact that someone can dynamically size an ad (think of how responsive web design works) is so cool. Definitely a selling feature here. The organization of the system is great, too. Plus, the people are Pica9 are very easy to work with and supportive!

Cons: Creating templates and, more specifically, assigning assets to them, is a bit hard. I don’t know how this compares to other systems, though. You need someone with more time to dedicate to this system than I had.

Overall: Pica9 is so cool. The interface looks great, the company is easy to work with, and it is super versatile. We did stop using it, though, because we didn’t have the right staffing to be able to manage it. For big brands, this shouldn’t be a problem. For us, we needed more of a managed solution so we ended up switching, even though I think it may be an inferior product.

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4. CroedRiff

CroedRiff

CrowdRiff’s visual marketing platform is tailor-made for marketing teams at destinations, museums, attractions and resorts.visuals have more influence over people’s decisions than any other content type. If you’re wondering which visuals will attract and engage the audiences you are targeting, we can help.CrowdRiff removes the guesswork of choosing the right visual by using AI to a source, manage and deliver the visual content that gets people clicking.

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Review: Capterra

Pros: Extremely easy to use, and very powerful. We wanted to start bringing user-generated content on to our web site and researched several companies. Ultimately, we went with Crowdriff because of its ease of use and powerful tools. Once you set up your social trackers and geo-locations, it’s very simple to use. They have great customer service as well.

Cons: Setting up all of your social trackers can be time-consuming initially. Once they are set up, however, you don’t have to do anything further.

Overall: User-generated content pulled into our web site.

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5. OutboundEngine

OutboundEngine

OutboundEngine is super simple marketing software combined with a team of experts who make it work for you. We’ll help you keep your customers and generate new ones, effortlessly.OutboundEngine is your secret weapon: A team of professionals working on your behalf to craft messages your customers will love. Design that will make your brand look fantastic. Distribution in the marketing channels that matter. And the best part? We do it all for you.

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Review: Software Advice

Outbound Engine creates our newsletters for us, giving us time to take care of business. Newsletters look professional and content is all relevant to our insurance business.

Great social media tool. It makes managing my social media posts and interactions easy and automated.

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6. Textedly

Textedly is a truly functional and flexible text message marketing tool with a beautiful interface. By using SMS for marketing and promotional purposes, they instantly reach their subscribers who are likely to have their phones with them most of the time.

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Review: FinancesOnline

With Textedly, companies can even go beyond the standard 160-character limit for messages. This allows them to say everything they need to in one SMS so as to avoid flooding a subscriber’s phone.

Moreover, Textedly provides entrepreneurs, proprietors, and managers with analytical tools for them to be able to gauge the effectiveness of their campaigns. This way, they can come up with strategies better suited to their market segments and to attract more subscribers and paying customers.

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7. Drip

Drip

Over 90% of consumers buy from brands that recognize, remember, and tailor to them. Drip Ecommerce CRM is built to do all that, and thousands of trusted brands have already caught on. Get in on an ECRM that uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.

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Review: Finances Online

Creating an email campaign with Drip is a fun and interactive process. The application has a visual workflow builder that lets users fashion their customer journey meticulously, with triggers and corresponding actions. Each step of the workflow building has tips that guide users and give them the information they need to understand and to complete their processes.

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8. DivvyHQ

DivvyHQ

best practices of content strategy, content planning and production workflow.Leverage automated workflows and notifications, simple review/approval routing, and direct publishing to popular channels. You need to know what’s due, what’s done and what your team is working on right now. Let our real-time dashboard and shared content calendars handle that for you. Good things happen when you have a single, robust hub for sharing ideas, planning and producing content together.

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Review: G2

What do you like best?

I like that I can see months of content planned out in advance. No excel sheet! It makes it very easy to rearrange calendars and to create a plan that easily flows into the following months. I also like that it allows my client to come in and comment on things as needed, rather than her having to email me questions or vice versa.

What do you dislike?

I don’t like that there isn’t a quick way to edit the dates or titles of campaigns. Our campaigns can be shifted as much as our content, so going into the campaigns sandbox for each one can become very time-consuming. The only other thing our team gets frustrated with is that an item’s tasks aren’t marked as completed when the item is published, this over time can create a backlog of items that slow down the platform/load time.

What business problems are you solving with the product? What benefits have you realized?
We work with multiple agencies to create content, DivvyHQ easily lets us put all of that together to make sure nothing is overlapping and that we always have the right amount of content to share.

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9. WordStream Advisor

WordStream Advisor

WordStream Advisor is a suite of online marketing and advertising tools that helps businesses cover Keyword Research and Management for PPC and SEO campaigns.

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Review: Software Advice

Pros: The ability to manage dozens of Adwords tasks, get intelligence, and actionable items in just a few minutes are very good. Making rapid-fire changes to accounts is easy. The features and interface are always evolving.

Cons: I’m not a fan of their Facebook Ads management as I am a more advanced marketing person but the insights they provide on ads I make with other tools are good.

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10. Buffer

Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. Schedule content and check analytics for all your social accounts in one place, rather than going to six different networks.

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Review: Capterra

Pros: Buffer makes it easy to schedule posts to my social media profiles. When I find something interesting on the web that I would like to share with my followers, I click the Chrome extension for Buffer and in a couple of clicks, my content is scheduled to share according to the settings I have set up in my Buffer account. Buffer allows me to set different posting schedules for each of my social profiles, making the whole sharing process even simpler.

Cons: I don’t know that there is anything I dislike about this program. The paid version definitely gives great value, and the free version offers enough value for many users.

Overall: I can easily schedule my social media posts, either all at once or as-needed when I find something share-worthy. Very simple, saving me a lot of time!

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11. Widen Collective

Widen Collective is a cloud-based digital asset management solution designed to support the content lifecycle from creation to distribution. The product offers a centralized library to manage images, documents, audio and video files in one place.

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Review: Software Advice

We use Widen as a digital asset manager that houses our corporate photography, videos, branding materials, and other documentation. Everyone in the company can log in through Single Sign-On and begin using the tool to find and access the content they need to get their jobs done quickly and independently.

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12. Grade.us

Grade.us lets agencies and marketers manage hundreds of clients/locations in one dashboard. We cover industries including auto, healthcare, home and professional services, hospitality, retail & more.

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Review: Capterra

“Grade.us is an awesome platform for both small businesses and agencies”
Overall: I love grade.us – gives a great way to help small businesses get the reviews they need in a simple, easy-to-understand way 🙂

Pros: Grade.us gives a simple way to generate reviews on the sites where businesses need them. By providing a product that agencies can use to offer this service, it adds an easy way to increase revenues as well. The software itself is easy to use, simple, clean and effective.

Cons: I wish it was free… but I wish everything was free! Honestly, I don’t think I have much to say in terms of downsides. Oh! For my market, they don’t track Zillow reviews correctly, which is pretty problematic – but it is possible this is completely out of their control.

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13. Justuno

Justuno is an AI-powered visitor conversion platform trusted by Shopify retailers of all size. Utilizing billions of data-points, it provides intelligent lead capture, personalized website messaging, and actionable insights that turn clicks into conversions. From upsell and cross-sell to exit offers and abandoned cart recovery, messaging banners, and more — Justuno has it all.

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Review: G2

What do you like best?

The ability to push certain promotions, and limit others to require action from the customer. The ability to have more than one promotion running at the same time, and customize who sees each promotion by adding rules to fine tune how and when a promotion is shown.

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14. Cision

Cision provides public relations services to businesses, using a cloud-based, or software as a service (SaaS) model. The company offers social media monitoring and engagement and media publicity services.

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Review: Business

Cision, a public relations service, offers software that monitors social media and public sites across the world, including the most popular social media platforms, millions of blogs and forums, video channels, and review sites. In addition, it has a social media management dashboard so that you can respond to posts or make posts of your own.

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15. Reputology

Reputology helps multi-location businesses in a variety of industries, including healthcare, dining, automotive, fitness, hospitality, retail, finance, and more.

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Review: Capterra

Overall: Overall, the reputation management success we’ve had with Reputology is on par with any other platform out there. The API is definitely a plus for those looking to integrate their own apps.

Pros: Okay, so full disclosure we’ve used and still do use several other reputation management products out there in parallel with Reputology, including Birdeye, YEXT and Revinate. Reputology’s main allure is its price and API to things like GMB and Facebook.

Cons: It’s not the software per-say, it’s just the nature of the relationship management game out there today. for instance, you can’t properly pull or respond to Yelp without the new paid relationship with them, so it doesn’t matter who you use to manage reviews on certain platforms, you end up paying someone something to do it.

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16. Percolate

Percolate gives organizations the power to control all aspects of the marketing lifecycle. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world’s largest enterprises — including Mars, UPS, American Express, Eaton, VMware, and Rockwell Automation —use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.

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Review: G2

What do you like best?

Percolate is perfect for creating an image of the right size to publish on the social network. I constantly send and receive approval from the client without any problem.

What do you dislike?

They have to be very aware of each function of Percolate to update especially their export and import. To present a detailed report with each data that is used, is useful.

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17. Bynder

Bynder is a brand portal solution used to automate and simplify all processes related to the sharing and management of your company’s branding and marketing tools.

Bynder’s solution will help streamline your collaborative process, store digital assets of all shapes and sizes more efficiently, and give you a better understanding over the distribution of your marketing materials.

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Reviews: Capterra

Overall: We came from manually coding our seasonal assets to a landing page for our dealers and distributors. It was a great experience for them but far too much time and effort to maintain.

We Then migrated to an FTP solution that saved us a ton of time each season to upload assets but was an awful experience for our dealers. Upon researching DAM systems we came upon Bynder

Pros: The amount of customization and branding combined with the features available are incredible. The on-boarding was organized and efficient.

Cons: Due to the amount of features and customizations it can be a bit overwhelming unless you are in the system using it daily.

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18. Prisync

Prisync is an online price tracking & analytics solution for e-retailers and manufacturers. It tracks the prices and stock availabilities of products and sends notifications when there is a change in competitors’ prices or in the market.

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Review: Getapp

As a main distributor of GoPro and DJI, we use Prisync for checking the price levels on the market. The most important thing is being able to check the price history of our retailers as a report. It is really good to know that the team is ready in any problem or need of help.

Pros: being able to reach price history . Interface is really simple and easy to use. The communication of the team reaaly fast and qualified. They lead you how to benefit from the system more.

Cons: Change of URLs should be controlled manually

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19. Asset Bank

Asset Bank Software. Asset Bank is digital asset management solution that can be deployed either on-premise or in the cloud. The solution caters to large organizations. Asset Bank enables users to share and manage digital assets such as videos, logos, images and documents.

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Review: Capterra

Overall: A central hub for storing and sharing assets for our global company.

Pros: Lightboxes are quickly and easily shared with whomever we need. It looks very clean and nice!

Cons: Lightboxes need to be able to have password protection options. This would solve most of the issues we have with Asset Bank.

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20. Frontify

Frontify is a cloud-based software for creating professional style guides, collaborating and managing workflow with the aim of enhsancing brand consistency. With features including Style Guide creation, a Brand Portal, Pattern Library, Media Library and Collaborative Workspace, Frontify provides an all-in-one toolbox for brand management.

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Review: Getapp

Frontify has been a huge help to our team and allows us to maintain brand consistency when working with colleagues and agency partners that are not in-office. We use Frontify for both our agency and most of our clients and would highly recommend to any one!

Pros: Frontify is so user-friendly, easy to learn, and flexible. Even with all of the features and functionality points you can tap into, it is still intuitive!

Cons: I do wish there were more integrations with 3rd party tools so that we could integrate a few more of our daily software into Frontify for even more efficiencies.

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