Best 15 Campaign Management Software Reviews And Comparisons
These days marketing has taken a U-turn. Especially after the advent of digital marketing and the internet, it has become very easy to now get in touch with your target audience and let them know what you have to offer.
Considered as the most integral part of any marketing plan running such a campaign does come with its share of difficulties and issues. However, there are many Campaign Management Software’s available online which can come to your rescue.
These software’s help to generate leads which are not only similar to your kind of customer profile but also ensure that these target audiences convert properly.
We have brought together a list of best Campaign Management Software’s that you can make a choice from.
Besides we have analysed them on all parameters such that it becomes easy for you to figure out which one is the most suitable for you.
1. Zoho Campaigns
Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Build your audience, run targeted email campaigns, and increase your reach. Our email marketing software helps you become the marketer you always wanted to be.
Review: PCmag
Zoho Campaigns (which begins at $5 per month for to up to 500 subscribers) is the company’s email marketing tool and is part of its extensive family of more than 35 applications. Once you set up a Zoho account, you can choose Zoho Campaigns or pick multiple services together.
As an email marketing tool, Zoho Campaigns is a solid choice. However, its features fall short of both Campaigner and MailChimp, which provide more robust design templates, integrations, and overall design. Because of this, Campaigner and MailChimp are the two Editors’ Choice-winning services in our email marketing software review roundup.
2. SharpSpring
SharpSpring tracks customers even before you know their name. We connect the dots and tell you where they’ve been.
You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.
Affordable marketing automation provider that you can trust. SharpSpring provides a full-featured, powerful platform at a fraction of the cost of competitors.
Review: Capterra
Pros:
SharpSpring mimics the best parts of other, more expensive marketing automation platforms like HubSpot, Pardot, Act-On and Marketo. Their UI is better looking than all except HubSpot’s, and the tool is just as easy to use. Their CRM migration tool makes it easy to switch from another CRM like Salesforce while maintaining custom property and notes data. The visual landing page and email template builders are great to use and really intuitive.
Cons:
There was a slight learning curve for a few of the tools, but that’s to be expected for any new platform. Certain parts of the UI seem a bit old-school with some custom property options labeled as “boolean,” “bit,” or “text-input,” but those are easy to get past. It’s actually hard to pinpoint things that I don’t like about SharpSpring.
Overall:
Overall, we’ve been using SharpSpring for a few months and it’s exceeded our expectations and we haven’t hit any limitations with it. Glad to have a tool where all parts of sales/marketing automation exist and all of our sales/marketing data can be tracked. I’d definitely recommend it to an organization looking to get the most out of their sales/marketing teams.
3. Emercury
that email automation is crucially important in order for your business to generate leads & customers in the long-run, but the execution part is ridiculously hard & tedious.
Not to mention, the risks involved with trying something new without the guidance of a trustworthy expert his final step is where you can see the real power of automation.
And that power is: Once you do the work, you will profit forever. It makes sense that this is the future of marketing, and it’s also the reason why small business owners like yourself need to adapt to it.
It provides you with a way to grow your business in a way that is cost-efficient, relatively easy to create, and also performs long-term. Build a system like this with Emercury, and you’ll profit forever.
Review: G2
What Do You Like Best?
I have used other email platforms and I find the eMercury platform is easy to use and feature rich. It is able to do pretty much anything we need it to do.
What Do You Dislike?
- No real dislikes. The system has been very effective for what we are using it for.
- Recommendations to others considering the product
- Support at the highest level.
What Business Problems Are You Solving With The Product? What Benefits Have You Realized?
We are able to effectively and easily monetize the data that we are generating with the offers we own.
4. HubSpot
Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.
You don’t have to go it alone. Master the inbound methodology and get the most out of your tools with HubSpot’s legendary customer support team and a community of thousands of marketing and sales pros just like you.
Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.
Review: FinancesOnline
What makes HubSpot unique in the marketing software arena is foremost its compactness, as this platform packs, so to say, all essential armory for sales teams and marketing agents to place their product/service where it is most likely to attract attention. The all-in-one inbound marketing software helps create, launch, and distribute efficient campaigns, and does so with the virtue of a friendly marketer that doesn’t fade from the scene once a client is brought on board.
5. Act-On
Act-On’s digital marketing automation tools make marketing campaigns easier to execute and more effective – see our full list of available products.
Act-On marketing automation software helps sales and marketing teams increase and convert leads faster and more efficiently.
Review: PCmag
See how the PGA used Act-On to get a 70% conversion rate and break ticket sale records. Act-On is a trusted partner to our customers, helping them achieve success. Although there are plenty of companies in the marketing automation software space, Act-On (which begins at $900 per month for the Professional plan) stands out for offering a strong tool that contains a variety of features.
It falls just a bit below Editors’ Choice tools HubSpot and Pardot, but Act-On is in the running for best marketing automation suite for companies looking to connect email operations to other lines of business, including customer relationship management (CRM), search marketing, and social media marketing.
Act-On doesn’t reach the top of the pack for marketing automation software due to some limitations. However, if your company is flexible in considering various options and has an ample budget, then you should definitely test-drive Act-On before deciding on a marketing automation software to purchase.
6. Delivra
Get up and running in no time. With Delivra, it’s easy to customize an automation strategy that works for you and convert more leads than ever before. Leverage your customer data from multiple sources for personalized campaigns.
Send emails to the right people at precisely the right moment with our powerful email marketing software. We built Delivra to be the first marketing tool you open each morning. Customize your dashboard to track the success metrics that matter most to your business.
Review: Software Advice
Pros
Literally one of the best tools I have in my arsenal! Delivra helps me reach my customers and potential customers in a professional and easy to use way. Every time I have contacted customer support they’ve been great to work with and help me resolve my issue easy – and usually, it’s user error, not Delivra!
Cons
The reporting is sometimes overwhelming because I don’t need it to be as intricate as it is. But for many, I think this is exactly what they are looking for.
7. Salesfusion
Salesfusion is a marketing automation solution that is designed to help B2B companies align marketing and sales to generate more revenue.
The application helps businesses build a large revenue funnel for sales and marketing by creating customized digital conversations. Salesfusion is the all-you-need marketing automation solution built to work for you.
Review: FinancesOnline
Salesfusion eliminates the divide between sales and marketing. While traditional marketing automation platforms were designed to consolidate and optimize marketing tasks, they do very little to create a unified sales funnel or facilitate the crucial handoffs between sales and marketing.
This is because they were created around a linear model: marketing warms leads and pushes them to sales. However, this doesn’t address what happens when leads aren’t yet ready to buy. Sales need the flexibility to push leads back to marketing for further nurture between each outreach.
8. OutboundEngine
OutboundEngine is super simple marketing software combined with a team of experts who make it work for you. We’ll help you keep your customers and generate new ones, effortlessly.
OutboundEngine is your secret weapon: A team of professionals working on your behalf to craft messages your customers will love.
Design that will make your brand look fantastic. Distribution in the marketing channels that matter. And the best part? We do it all for you.
Review: Capterra
Pros: I like that once you set it up you don’t really have to think about it much more after that and it automatically sends out content at specified times for you.
Cons: I really do not like that it sends the same content out for different customers, it doesn’t let you customize the articles themselves to add you own flair to it either.
9. Hatchbuck
Hatchbuck is easy-to-use, affordable sales and marketing software built for you. Stay top of mind through simple, yet intelligent, drip campaigns and autoresponders.
Look like a pro with easy-to-use email marketing and marketing automation tools. Sleep soundly knowing that contacts, companies, deals, and campaigns are being tracked and tallied.
Get smart insights into your sales and marketing data. Hatchbuck plugs-in to the tools you use every day. Thanks to our integration with Zapier, moving information between applications is as simple as point and click.
Review: Software Advice
Hatchbuck is a great software for both large and small companies. It is one of the only services I have found flexible enough to be tailored to my many clients.
Pros:
The customer service is by far the greatest asset this software has. Hatchbuck is extremely customizable which is excellent when working with clients in many different industries but can present a challenge when deciding which categorizations and tag to use when building the system. Hatchbuck’s customer service team is always on-call to help assist in any way necessary.
Cons:
The pricing options and billing details aren’t completely transparent. Often, I will have to reach out to my Hatchbuck rep to get details regarding plans or billings.
10. ActiveDEMAND
ActiveDEMAND is an integrated marketing platform. What exactly does that mean? It means ActiveDEMAND enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.
Review: Capterra
Pros:
IT seems that you have an option for any possible feature you can think of.
Cons:
At the time I was using the product I wish I had access to expert help to fully utilize every feature effectively.
Overall:
Overall it was a good experience and I’ve made several referrals. Its well thought out and they do a good job of staying in touch to make sure you are getting the most out of the product.
11. Growlabs
The mission is to help b2b companies find new customers and accelerate their growth. Growlabs automatically finds leads that match your ideal customer profiles from our proprietary database of 320 million leads.
Help you engage them using our machine learning algorithm to optimize who to send campaigns to and when to follow up. When someone positively replies, we pass it directly to your sales reps, allowing them to focus 100% of their time on qualified prospects.
Review: G2
What do you like best?
The targeting and segmentation options are fantastic in Growlabs. In addition to using the grow labs search and filter options, but you can also bring your own data. Being able to export lead data to other marketing automation platforms have been great. It’s also amazing to be able to upload lead data to custom remarketing lists on FB and other display networks.
What do you dislike?
There is a learning curve to Growlabs like any other platform. I wish I would have known more of the delivery factors ahead of time and what type of content not to include in the email sequences. The reporting is good, but could be better – I know they have lots of reporting upgrades coming soon though.
What business problems are you solving with the product? What benefits have you realized?
Growlabs is a good channel for our lead funnel which supplements our internet advertising and SEO campaigns. We sold 4 deals from our three-month Growlabs campaign.
12. eTrigue DemandCenter
Full-service channel marketing automation and digital concierge to create and launch inbound and outbound partner campaigns, track prospect interest and generate higher quality leads for partners, even if you have little time or resources.
A complete solution for through channel and direct email marketing, inbound landing pages, account-based marketing, sales lead alerting, tracking and reporting.
Create one-off emails or ongoing, automated nurture campaigns to engage and convert prospects to sales-ready leads. The easy-to-use drag & drop email builder and drag & drop campaign builder will have you marketing like a pro in no time.
Review: FinancesOnline.
eTrigue’s easy-to-use cloud-based marketing automation and analytics software is designed for small marketing teams with few resources. eTrigue DemandCenter gives SMB and divisional enterprise marketers a central platform to create, manage and execute marketing programs: across email, web, mobile, and social.
eTrigue was developed by one of Silicon Valley’s leading marketing and demand generation agencies, to handle the complex range of their own clients’ requirements. DemandCenter fills a need for a flexible marketing automation platform that doesn’t require dedicated headcount or expertise to generate strong results.
13. Sendlane
Quickly update your advertising efforts with Facebook, leverage our gotowebinar integration to “listen” for attendance results post-webinar and so much more! Say goodbye to manual data transfers and hello to “set-and-forget-it” automation! With send lane, everything from your landing page to your ad platform to your webinar platform to your shopping cart can be seamlessly connected!
Eliminate the manual work and heavy lifting that comes with the delivery of your communications and start nurturing each lead with engaging, relevant content. 100% automated. Better insight into your marketing performance means more strategic decision making for your business. Stay one step ahead of your competitors by getting customer insights in minutes and optimizing your strategy accordingly.
Review: G2
What do you like best?
We appreciate the fact that the sendlane support team is extremely knowledgeable and really take the time to assist with any issues. In addition, the leadership team is just as responsive. It’s not very often that you are able to get in contact with the CEO of the company to discuss strategy. They are really vested into the success of their users and it shows. We have been very satisfied with our experience so far and look forward to continuing to grow our business relationship with them.
What do you dislike?
There’s nothing to dislike. Their software gets the job done and enables us to keep our clients satisfied.
What business problems are you solving with the product? What benefits have you realized?
Sendlane enables us communicate with our audiences. Getting to the inbox is #1 when it comes to that. And sendlane continue to deliver with stellar results.
14. Klaviyo
Klaviyo makes it super simple to pull in data from your eCommerce platform, point-of-sale software, and other marketing tools. So the only limit to how you segment your audience is your own imagination. Say goodbye to spreadsheets, and say hello to highly relevant, personalized marketing made easy. Automated triggered email flows for welcome series, abandoned shopping carts and order follow-ups are built directly into klaviyo. All you need to do is activate them, sit back, and watch sales climb. Klaviyo is designed specifically to pull in data from all the tools you use to drive your eCommerce business. The best part? You don’t need an army of developers to set up our integrations.
Review: Capterra
Pros: The platform is built for E-commerce. It offers out of the box integration with Shopify and other marketing platforms. The platform is easy to use and understand, but still had powerful features that can allow any customization. Its customer support team was great when we were migrating from MailChimp. It has plugins that connect it to other tools such as Facebook, Zapier.
Cons: Some of its features can be buggy at times. I sometimes get random error messages with our Facebook implementation.
Overall: Changing to Klaviyo was one of the best decisions we did. Our team was able to integrate with it quickly. It is very well documented. Its API allows us to also pass over information from other tools we use. My team is very happy with this platform and has no intention of moving away.
15. KIZEN
90% of customers expect personalized experiences, but companies can’t deliver them. Kizen and Zoe make it easy for any company, in any industry, to personalize every experience, delight customers, and drive more revenues. In the Era of Personalization, complete and seamless integration isn’t an option, it’s a requirement. Kizen is the only technology solutions provider built from scratch to provide the seamless integration of all the technology needed to deliver personalized experiences at scale and on all the highest ROI channels. Kizen and Zoe naturally fit into your existing technology stack and processes. Get set up without code or expensive consultants.
Review: glassdoor
Pros: The upper management is easily accessible and strives to empower their employees to work towards excellence. They recognize and reward good work and are willing to listen to suggestions for improvement. If you’re looking for a development job that allows you to think outside the box then I highly recommend kaizen!
Cons: Expectations are high and the work can be challenging. There is not a lot of hand-holding, but if you thrive in a “Learn by doing” environment then this could be the company for you.
