App Downloads Climbed 11% in Q1 2013
According to Canalys’ App Interrogator Research, app downloads across the four stores – Apple’s App Store , Google Play , the Windows Phone Store and BlackBerry World – climbed 11% in Q1 2013 worldwide over the Q4 2012 total, while direct revenue from paid-for apps, in-app purchases and subscriptions combined grew by a slightly more modest 9%. Combined, downloads from the stores totaled more than 13.4 billion, and revenue reached $2.2 billion (before revenue sharing is taken into account).
Some of the strongest growth was seen in emerging markets, such as South Africa, Brazil and Indonesia, helped not least by the growing base of smart device users in those countries. But robust growth, both in revenue terms and download volumes, was seen in mature mobility markets, such as North America, up 8% and 6% respectively, and Western Europe, up 8% and 10% in Q1.
Worldwide, Apple’s App Store accounted for the largest indexed proportion of revenue between the four stores, at around 74%, while the Google Play store saw the greatest number of downloads, accounting for about 51% of the stores’ collective total, with Apple close behind.
Apple’s App Store and Google Play remain the heavyweights in the app store world. In comparison, BlackBerry World and the Windows Phone Store remain distant challengers today.
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