Certain characteristics of social media may contribute to these negative effects.
Compared to “traditional” forms of bullying, cyberbullying can be witnessed by a larger audience, the perpetrator can remain anonymous, and the victim may find it difficult to escape.
Social media platforms have taken steps to address cyberbullying (such as Facebook’s “bullying prevention hub”), and almost all social media content can be reported to site administrators.
Comparisons To Unrealistic Portrayals
A common social media activity is viewing others people’s profiles. But these frequently portray edited versions of people’s lives, such as only displaying images in which the person looks attractive or is seen enjoying themselves.
This can be made worse by the social endorsement provided by the number of “likes” a post might get. In one study, nearly one-fifth of respondents said they’d delete a post if it didn’t receive enough “likes”.
Suicide And Self-Harm Content
Risks identified include the potential for contagion or copycat events; sharing information about suicide methods; encouragement to engage in suicidal behaviour; and the normalisation of suicide-related behaviour as an acceptable coping mechanism.
It can encourage people to seek help and share information and resources. More frequent social media use has been associated with improved ability to share and understand the feelings of others.
The reach, cost-effectiveness, and accessibility of social media means information, support, or treatment can reach people who might not otherwise have easy access.
Clinical services are beginning to harness the benefits of social media to augment the care they provide.
For example, Facebook recently launched “proactive detection” artificial intelligence technology that will scan all posts for patterns of suicidal thoughts, and when necessary send mental health resources to the user or their friends, or contact local first-responders.
Chicken Or Egg?
Most studies examining social media and mental health aren’t able to determine whether spending more time on social media leads to depression or anxiety, or if depressed or anxious young people spend more time on social media.
And some individuals may be more susceptible to the negative aspects of social media than others. Research suggests personality traits and the level of envy felt towards others online influence whether one will be negatively impacted.
The pathways to mental illness are many and varied, and to suggest mental health problems can be attributed to social media alone would be an over-simplification.
But we need to acknowledge the risks and platform administrators, parents, mental health organisations, schools and universities, and young people themselves have a role to play in minimising these risks.
It’s unlikely social media use will decrease in the near future, so we need to manage the risks and harness the potential benefits to improve the mental health of our young people.