Cisco: Social Media Case Study

In our series on social media case studies, WITS Zen takes up Cisco, the networking company, which has used social media smartly to maintain its worldwide presence.As early as 2008,  Cisco was well along in its social media evolution.  However, during the launch of a new router, using social media the company shaved six figures off its launch expenses and set a new precedent for future product launches. The successful social media campaign by Cisco makes it a good proposition for case study.

WITS Zen has pulled together a series of articles, write-ups, interviews and videos on Cisco social media initiatives, making it truly one of the insightful social media case studies.

Case Study: Cisco Systems, inc. Open Social Media Policy
Social media is the catalyst to cultivating communities. Through these channels, companies are tapping into their customers thoughts and building relationships with potential customers. A crucial part of social media is within a company and its employees. An employee can carry or hinder an organization’s message… more

How Social Media Helped Cisco Shave $100,000+ Off a Product Launch
As early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube…more

Building a Human Network
Think back 25 years. Can you believe we didn’t have cell phones and a computer in every home and on every desk? The precursor to personal digital assistants, the Palm Pilot didn’t debut until 1996!…more

5 Reasons Cisco Rocks at B2B Social Media Marketing
Last night, the spotlight was on the best B2B Twitter users, from individuals to companies, as the winners of the 2nd annual B2B Twitterer of the Year awards were announced during #B2BCHAT. As a sponsor, the whole NetProspex team was excited to see the results…more

Timeline of Social Media at Cisco
Cisco was created in 1984 out of Stanford University.  In retrospect, the company was actually founded on the concept of social networking…on the concept of people wanting to be together.  A husband and wife who were in different departments, utilizing different computer systems wanted to talk to each other. The multi-protocol router was created in a living room in Menlo Park, CA and Cisco was born…more

Social media policy Case Study: Cisco
Cisco is a global technology company providing networks for the Internet, for business, government and home communications. It offers hardware, software and service offerings designed to increase productivity and strengthen competitive advantage. Founded in 1984 by a group of computer scientists from Stanford University, it now has over 65,000 employees worldwide…more

Cisco: ‘Why vlogging is better than blogging’

Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen…more

Case Study #6: Cisco Consumer Business Group (Formerly Linksys) Builds the Business Case for Social Media
Consumer Business Group (CBG) — formerly Linksys — is a division of Cisco that offers a wide variety of consumer and small office voice over IP (VoIP) and networking solutions such as routers, switches, and storage systems under the Linksys by Cisco brand. CBG has long held a reputation for excellent technical support and has developed a number of innovative approaches to contain support costs while still offering responsive service…more

Cisco Connects with Social Media Marketing
A long-time leading seller of networking gear, videoconferencing set-ups and other communications solutions, Cisco Systems has been as close as any company could be to pioneering the use of search engines, portals, blogs and social media communities like MySpace, Facebook, LinkedIn and Twitter…more

B2B Social Media: How Cisco Gets It Right Worldwide
“The networking company Cisco Systems is celebrating 25 years,” writes Meryl K. Evans in a post at the B2B Social Media Digest. “Can you believe the company didn’t exist before 1984?” True, it’s hard to imagine a pre-Cisco world…more

Simulating Slidedecks:

Building a Community with Social Media and Web 2.0 – A Cisco Product Launch Case Study

BlogWell Social Media Case Study: Cisco, presented by John Earnhardt

Cisco social media guidelines June 2010

Cisco’s Social Media Journey

Cisco Marketing Social Media