Content Marketing

Content Curation: A Perfect Tool for Content Marketing

“Curation comes up when search stops working…[and] when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”–NYU Professor Clay Shirky
Content consumers, readers and viewers, require contextual relevance, and content curation provides a discovery alternative filtered by humans.

Today, curation has become a fixture for many successful news blogs on the web today.

Sites like The Huffington Post, Mashable, Gizmodo, etc., that gather and organize media news and gossip for media professionals and industry observers, also use curation to provide value to readers and increase new visitors to their site.



WITS Zen has pulled together articles, slide decks, videos, infographics that address various aspects of content curation, which is increasingly being used as a potent tool for content marketing. Have a look at the slide deck on content curation:

Also, click here to have a look , if you want to master the skill of content curation. And, please do let us know if there are any we’ve missed.

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