• Home
  • Affiliate Disclosure
  • Contact Us
Technology | Software Reviews | Product Reviews | Internet Marketing
  • Home
  • Tech
    • All
    • Mobile
    Payment Systems

    A Comparison Of Different Types Of Payment Systems

    Data Literate Workforce

    Significant Advantages Of A Data Literate Workforce

    What Is Data Literacy

    What Is Data Literacy And Why Is It essential For Every Business?

    Full Stack Development

    7 Tools And Technologies For Full Stack Development

    Salesforce Export Data

    Salesforce Export Data: Hevo’s Guide For Beginners

    Cloud-based CRM Software

    What Is A Cloud-based CRM Software

    Logistics Technology

    4 Benefits Of Incorporating Logistics Technology For Companies

    Surge Protectors

    Surge Protectors And How They Work

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

  • Fintech
    El Salvador

    El Salvador – The Country Where You Can Use Bitcoins Legally!

    Cryptocurrency Is Becoming A Financial Force

    5 Signs Cryptocurrency Is Becoming A Financial Force To Be Reckoned With

    What All You Need To Know For A Healthy Crypto Investment

    Easy Ways To Enhance Your Crypto Earnings

    India And Bitcoin News

    Can Bitcoin And Altcoin Replace Fiat Currencies?

    How College Students Can Make Money As Part-Time Crypto Traders

    What Is Candlestick In Trading?

    What Is Defi (Decentralised Finance)

  • Blockchain
    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Crypto Loans

    4 Essential Benefits Of Crypto Loans

    Blockchain Security

    Why Blockchain Security Is Good For You

    Blockchain Technology

    Blockchain Technology Explained

    VC Funding For Blockchain

    3 Proofs That Blockchain Will Soon Revolutionize Mortgage Lending

    Blockchain Could Help Advertisers

    The Blockchain Could Help Advertisers Lock Up Our Attention

    Blockchain Technology

    How Blockchain Technology Is About To Transform Sharemarket Trading

    Deloitte's 2020 Global Survey

    Deloitte’s 2020 Global Survey: Blockchain Becomes Top Strategic Priority For Majority Of Organizations

    VC Funding For Blockchain

    Top Blockchain-Based Security Solutions In 2020

  • E-Commerce
    E-commerce Website Development

    Top Tips For Your E-commerce Website Development Process

    How To Make Money With Dropshipping

    How To Make Money With Dropshipping

    Digital Marketing For Ecommerce

    The Value In Investing In Digital Marketing For Ecommerce

    16 Best eCommerce Software Platforms For Online Business

    16 Best eCommerce Software Platforms For Online Business

    ecommerce ideas

    6 Things To Consider When You are Running an E-Commerce Business

    3dcart- ecommerce Platforms

    Best e-Commerce Software Platforms For Online Business

    starting a clothing business

    8 Things You Should Know If Starting a Clothing Business

    Use Bubble Wrap

    How To Use Bubble Wrap To Ship Fragile Items

  • Lifestyle
    Hoboken apartments

    Family-Friendly Activities In The Tri-State Area

    Harry Potter Costume

    The Best Harry Potter Costumes To Bring Your Magical Fantasies To Life

    fun things to do on birthday

    10 Amazing Things You Must Do On Your Birthday

    Better Hair Quality

    Women Need A Better Hair Quality All The Time

    Is Your Office Job Killing You Slowly

    Is Your Office Job Killing You Slowly?

    Healthy Work-Life Balance

    Top Tips To Maintain A Healthy Work-Life Balance

    arbie Sole Tattoo

    Barbie Sole Tattoo Trends Blowing Up On Instagram

    Dumbest Fashion Trends In History

    From Muslin Dresses To Corsets: 17 Dumbest Fashion Trends In History

    How to apply foundation in the best way

    How To Apply Foundation In The Best Way?

  • Inbound Marketing
    • All
    • Content Marketing
    • Email Marketing
    Grow Your Email List

    8 Actionable Ways (Tested) To Grow Your Email List In 2022

    Competitive Analysis

    A Complete Guide On Competitive Analysis For Beginners

    EDM Marketing

    How EDM Marketing Is Different From Email Marketing? Which One Is Better?

    The State of Digital Marketing in Bangkok

    The State Of Digital Marketing In Bangkok

    Meme Marketing

    Meme Marketing – Why Are Brands Smiling About It

    Better Content Marketing

    Top 14 Essential Tips For Better Content Marketing

    Email open rates

    Personalization In Email Marketing: How To Increase Email Open Rates?

    Tech Blogging: An Era Ends? Or, A New Begining!

    Blog Strategy For Sustainable Content Marketing Business

    Influencer Marketing

    How To Improve Your Content Strategy With Influencer Marketing

  • Online Marketing
    • All
    • Mobile Marketing
    • Search Engine Marketing
    • Search Engine Optimization
    • Social Media Marketing
    Community For Your Business’s B2B Marketing

    How To Build And Use Your Community For Your Business’s B2B Marketing

    Digital Marketing Channels

    Best 5 Digital Marketing Channels For Your Brand In 2022

    Knowing the SEO Basics

    Knowing The SEO Basics

    SMS Marketing Mistakes to Avoid

    SMS Marketing Mistakes To Avoid

    YouTube Marketing

    10 Ways How To Get Started With YouTube Marketing

    What To Expect from Technical SEO Services

    What To Expect from Technical SEO Services

    seo roi

    Why Should You Measure And Track Your SEO Success

    External Link

    What Is External Link, And How Does It Improve SEO?

    A Comprehensive Beginner’s Guide To Learn The Basics Of Digital Marketing

  • Software
    Salesforce: How Does It Work

    BigQuery To Salesforce: How Does It Work?

    Scheduling A Painless Job

    Top 10 All-In-One Automated Platforms That Make Scheduling A Painless Job

    Invalua

    Ivalua Alternatives 2022: 10 Best Spend Management Software

    Booket

    Booket Alternatives 2022: 10 Best Salon Management Software

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

    Wordtune

    Wordtune Alternatives 2022: 10 Great AI-Powered Writing Tools

    Eduflow

    Eduflow Alternatives 2022: 10 Best Learning Management Solutions

    Payroll process

    This Is How You Can Make The Payroll Process More Strategic And Organized

    Best HR Software

    How To Choose The Best HR Software For Your Work?

No Result
View All Result
  • Home
  • Tech
    • All
    • Mobile
    Payment Systems

    A Comparison Of Different Types Of Payment Systems

    Data Literate Workforce

    Significant Advantages Of A Data Literate Workforce

    What Is Data Literacy

    What Is Data Literacy And Why Is It essential For Every Business?

    Full Stack Development

    7 Tools And Technologies For Full Stack Development

    Salesforce Export Data

    Salesforce Export Data: Hevo’s Guide For Beginners

    Cloud-based CRM Software

    What Is A Cloud-based CRM Software

    Logistics Technology

    4 Benefits Of Incorporating Logistics Technology For Companies

    Surge Protectors

    Surge Protectors And How They Work

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

  • Fintech
    El Salvador

    El Salvador – The Country Where You Can Use Bitcoins Legally!

    Cryptocurrency Is Becoming A Financial Force

    5 Signs Cryptocurrency Is Becoming A Financial Force To Be Reckoned With

    What All You Need To Know For A Healthy Crypto Investment

    Easy Ways To Enhance Your Crypto Earnings

    India And Bitcoin News

    Can Bitcoin And Altcoin Replace Fiat Currencies?

    How College Students Can Make Money As Part-Time Crypto Traders

    What Is Candlestick In Trading?

    What Is Defi (Decentralised Finance)

  • Blockchain
    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Cryptocurrency And Cyber Insurance: A Form Of Mutualism

    Crypto Loans

    4 Essential Benefits Of Crypto Loans

    Blockchain Security

    Why Blockchain Security Is Good For You

    Blockchain Technology

    Blockchain Technology Explained

    VC Funding For Blockchain

    3 Proofs That Blockchain Will Soon Revolutionize Mortgage Lending

    Blockchain Could Help Advertisers

    The Blockchain Could Help Advertisers Lock Up Our Attention

    Blockchain Technology

    How Blockchain Technology Is About To Transform Sharemarket Trading

    Deloitte's 2020 Global Survey

    Deloitte’s 2020 Global Survey: Blockchain Becomes Top Strategic Priority For Majority Of Organizations

    VC Funding For Blockchain

    Top Blockchain-Based Security Solutions In 2020

  • E-Commerce
    E-commerce Website Development

    Top Tips For Your E-commerce Website Development Process

    How To Make Money With Dropshipping

    How To Make Money With Dropshipping

    Digital Marketing For Ecommerce

    The Value In Investing In Digital Marketing For Ecommerce

    16 Best eCommerce Software Platforms For Online Business

    16 Best eCommerce Software Platforms For Online Business

    ecommerce ideas

    6 Things To Consider When You are Running an E-Commerce Business

    3dcart- ecommerce Platforms

    Best e-Commerce Software Platforms For Online Business

    starting a clothing business

    8 Things You Should Know If Starting a Clothing Business

    Use Bubble Wrap

    How To Use Bubble Wrap To Ship Fragile Items

  • Lifestyle
    Hoboken apartments

    Family-Friendly Activities In The Tri-State Area

    Harry Potter Costume

    The Best Harry Potter Costumes To Bring Your Magical Fantasies To Life

    fun things to do on birthday

    10 Amazing Things You Must Do On Your Birthday

    Better Hair Quality

    Women Need A Better Hair Quality All The Time

    Is Your Office Job Killing You Slowly

    Is Your Office Job Killing You Slowly?

    Healthy Work-Life Balance

    Top Tips To Maintain A Healthy Work-Life Balance

    arbie Sole Tattoo

    Barbie Sole Tattoo Trends Blowing Up On Instagram

    Dumbest Fashion Trends In History

    From Muslin Dresses To Corsets: 17 Dumbest Fashion Trends In History

    How to apply foundation in the best way

    How To Apply Foundation In The Best Way?

  • Inbound Marketing
    • All
    • Content Marketing
    • Email Marketing
    Grow Your Email List

    8 Actionable Ways (Tested) To Grow Your Email List In 2022

    Competitive Analysis

    A Complete Guide On Competitive Analysis For Beginners

    EDM Marketing

    How EDM Marketing Is Different From Email Marketing? Which One Is Better?

    The State of Digital Marketing in Bangkok

    The State Of Digital Marketing In Bangkok

    Meme Marketing

    Meme Marketing – Why Are Brands Smiling About It

    Better Content Marketing

    Top 14 Essential Tips For Better Content Marketing

    Email open rates

    Personalization In Email Marketing: How To Increase Email Open Rates?

    Tech Blogging: An Era Ends? Or, A New Begining!

    Blog Strategy For Sustainable Content Marketing Business

    Influencer Marketing

    How To Improve Your Content Strategy With Influencer Marketing

  • Online Marketing
    • All
    • Mobile Marketing
    • Search Engine Marketing
    • Search Engine Optimization
    • Social Media Marketing
    Community For Your Business’s B2B Marketing

    How To Build And Use Your Community For Your Business’s B2B Marketing

    Digital Marketing Channels

    Best 5 Digital Marketing Channels For Your Brand In 2022

    Knowing the SEO Basics

    Knowing The SEO Basics

    SMS Marketing Mistakes to Avoid

    SMS Marketing Mistakes To Avoid

    YouTube Marketing

    10 Ways How To Get Started With YouTube Marketing

    What To Expect from Technical SEO Services

    What To Expect from Technical SEO Services

    seo roi

    Why Should You Measure And Track Your SEO Success

    External Link

    What Is External Link, And How Does It Improve SEO?

    A Comprehensive Beginner’s Guide To Learn The Basics Of Digital Marketing

  • Software
    Salesforce: How Does It Work

    BigQuery To Salesforce: How Does It Work?

    Scheduling A Painless Job

    Top 10 All-In-One Automated Platforms That Make Scheduling A Painless Job

    Invalua

    Ivalua Alternatives 2022: 10 Best Spend Management Software

    Booket

    Booket Alternatives 2022: 10 Best Salon Management Software

    Recruitment Assessment Tools

    Harver Tool Alternatives 2022: 10 Best Recruitment Assessment Tools

    Wordtune

    Wordtune Alternatives 2022: 10 Great AI-Powered Writing Tools

    Eduflow

    Eduflow Alternatives 2022: 10 Best Learning Management Solutions

    Payroll process

    This Is How You Can Make The Payroll Process More Strategic And Organized

    Best HR Software

    How To Choose The Best HR Software For Your Work?

No Result
View All Result
Technology | Software Reviews | Product Reviews | Internet Marketing
No Result
View All Result
Home Inbound Marketing Content Marketing

Content Marketing: “Companies Must Orchestrate Content in Harmony or Risk Marketplace Cacophony”

March 18, 2022
in Content Marketing, Infographics
Content Marketing: “Companies Must Orchestrate Content in Harmony or Risk Marketplace Cacophony”
Share on FacebookShare on Twitter

Content Marketing is a ‘must’ for the success of your business. Today, every company is going all-out to capitalize on content to educate, entertain, engage and inspire its consumers that  turn them into loyal customers.

Content Marketing is the top go to market priority  for all sizes of business- a startup, small and medium business (SMB)  and an enterprise. And, marketers have made it the most-used tactic in their brand-enhancing tool box.

“Every company is now a media company” and it “must orchestrate content in harmony-or risk marketplace cacophony,” says Altimeter’s latest Open Research report.

  • Is Content Marketing driving significant results or is just the latest fad?
  • What tactics work best?
  • How do brands measure success for these campaigns?

The given Infographic  helps to find the answers and highlight a few key points:

Click the Image to View Complete Infographic

Have organizations addressed content on either a strategic or tactical level?

“Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level,” says Altimeter’s latest Open Research report.  This report explores scalable organizational models for addressing content needs across the enterprise, and makes recommendations for a holistic program.

The report is based upon 78 interviews with executives engaged in the evolution of content strategy and or/or content marketing in their organizations.

In 2013, content marketing will be the top go-to market priority for 57 per cent of the executives who were interviewed.

Content marketing now requires more technical expertise involving higher knowledge of technology, production, design, and user experience.

Following figure gives an overview of content channels and formats:

 

Where does content live inside the enterprise? It does not live in one place, the survey revealed. Content responsibility and oversight tends to be both reactive and highly fragmented, as illustrated below in  the figure :

 

 Content Marketing: Challenges And Essential Elements

  • Notwithstanding the huge volume of content being generated, the overwhelming majority of organizations don’t have content divisions in their organizational charts.
  • Very few have staff with the word ‘content’ or editor’.
  • Organizations are not structured to act in concert with regard to content.

The report has listed the essential elements of content that must be considered by any organization creating content on a regular basis, as well as the organizational models for orchestrating these disparate skills and practices. The essential elements include: Content Strategy, Content Authority/Management and Content Staff.
Technology is another essential element of content. Content requires a plethora of tools for production and measurement, collaboration and management, curation, aggregation, publishing and more.

Adapted from : Altimeter Open Research: Organizing for Content Marketing

Tags: MarketingSMBsStartups
Previous Post

An App To Promote Women’s Safety

Next Post

What It Takes To Stay Competitive

Related Posts

Competitive Analysis
Content Marketing

A Complete Guide On Competitive Analysis For Beginners

June 25, 2022
Meme Marketing
Content Marketing

Meme Marketing – Why Are Brands Smiling About It

March 18, 2022
Better Content Marketing
Content Marketing

Top 14 Essential Tips For Better Content Marketing

March 18, 2022
Influencer Marketing
Content Marketing

How To Improve Your Content Strategy With Influencer Marketing

March 18, 2022
Content Marketing Strategy
Content Marketing

7 Content Marketing Stats That Can Help You Streamline Your 2020 Strategy

March 18, 2022
Content Marketing
Content Marketing

Content Marketing, How-To’s And Strategy

March 18, 2022
Boost Website Conversion Rates
Content Marketing

How To Boost Website Conversion Rates The Easy Way

June 24, 2022
Benefits Of Blog Through Content Publishing
Content Marketing

How To Maximize The Benefits Of Blog Through Content Publishing

June 24, 2022
Content Marketing Strategy
Content Marketing

5 Examples Why Education Is A Powerful Content Marketing Strategy

June 24, 2022
Next Post

What It Takes To Stay Competitive

Recent Posts

Community For Your Business’s B2B Marketing

How To Build And Use Your Community For Your Business’s B2B Marketing

August 2, 2022
Get Your Small Business Out Of Debt

How To Get Your Small Business Out Of Debt

August 1, 2022
Tax Tips For Small Business

Tax Tips You Should Know For Small Business Owners In 2022

July 29, 2022
Guide To Selling

Your Guide To Selling Merch As An Artist

July 26, 2022
Payment Systems

A Comparison Of Different Types Of Payment Systems

July 23, 2022

Get Updates

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Loading

Disclosure

We sometimes use affiliate links in our content. This won’t cost you anything but it helps us to offset the costs of paying our writing team. Thanks for your support!

About Witszen

Witszen-logo

Follow Us

Useful Links

  • Home
  • Affiliate Disclosure
  • Contact Us

Browse by Category

Get Updates

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Loading
  • Home
  • Affiliate Disclosure
  • Contact Us

© 2022 Witszen

No Result
View All Result
  • Home
  • Tech
  • Fintech
  • Blockchain
  • E-Commerce
  • Lifestyle
  • Inbound Marketing
  • Online Marketing
  • Software

© 2022 Witszen