Today, a growing number of companies are spending a large chunk of their marketing budgets to design Content to educate, entertain, engage and inspire their consumers that turn them into loyal customers. Marketers have made content marketing the most-used tactic in their brand-enhancing tool box , and are retreating from traditional marketing tactics such as search marketing.
And, this is what we call Content Marketing.
Let’s delve deep inside the concept by breaking it down:
Content: a) The individual items or topics that are dealt within a publication or document.
b) The material, including text and images that constitutes a publication or document.
Marketing: a) The act or process of buying and selling in a market
b) The commercial functions involved in transferring goods from producer to consumer.
Content marketing is all about offering things like:
- Infographics
- eBooks
- Gamification
- Print magazines
- Branded Tools
They are good for catching potential customers and expanding the brand awareness of a product/service/company initially, but the following are good ways to keep a returning base of core customers:
- Webinars
- Newsletters
- In-Person events/speeches
- Video specials
The takeaway is that content marketing is a long term strategy in order to yield exponential long term rewards.
Let’s play Content Marketing: the long term Game.
Adapted from Content Marketing And SEO In 2013, Yahoo Small Business Advisor.
