In this era, marketing has seen an important overhaul. It is important that you use all the tactics that are necessary for marketers to be in touch with their customers.
From promotion efforts to email targeting each part of the marketing campaign needs to be paid attention to.
Content marketing is also a crucial part of such campaigns and you have to see what your customers are reading about you.
There are some very effective content marketing platforms that can make your work easy and we have brought together a compilation of some of them. Have a look at this list and find out that software which would suit your content marketing needs the most.
You can inform what exactly you need from your content marketing work and they would then create a campaign which would leave your customers enthralled for sure.
1. Outbrain Amplify
Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world’s leading publishers.
Review: Trust radius
We use Outbrain to distribute content pieces on our blog onto advertising channels for increased impressions and exposure. We write content which is useful to everyone, and we distribute the content on the Outbrain network to increase readership on our blog and awareness for our brand. Overall, Outbrain provides us with an audience for the content we write relating to our product offerings.
2. Prezi
Discover the simple way to make persuasive, engaging, impactful presentations. Quick to make an impact Nothing else looks like a Prezi presentation. And no other presentation software is as engaging, persuasive, and memorable.
Smart branding, a huge image library, and tons of easily customized charts, graphics, and layouts let you quickly make your presentation your own.
Review: G2
What Do You Like Best?
Prezi is one of the software that differentiates our company from the rest when working in the oil business of our country. Powerpoint has always been the standard but it is every day changing that fact, the content created with it feels completely fresh and dynamic, the presentations are not presented and presented in such a different way to what is accustomed
What Do You Dislike?
With the great potential that it has, it seems to me that only two difficulties can be seen. The first has nothing to do with the software because if the person makes a very dynamic presentation with too many distractors, it will be the viewer’s attention and the other is that It has been something that does not detract from its potential
What Are Your Problems? What Benefits Have You Realized?
If we really want to print our clients or convince them of our idea, the best way to do it is to use this application. since we use this software for our presentations we have noticed the satisfaction of our bosses and clients. The scope of this simple application is invaluable.
3. SharpSpring
Marketing Automation: Powerful. Affordable. For Everyone. Learn what marketing automation can do for you on a no-hassle, live demo.
SharpSpring tracks customers even before you know their name. We connect the dots and tell you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.
Review: Capterra
Pros:
Sharp Spring provides me and my clients with several advantages over its competition (like Eloqua, Marketo, Pardot, Infusionsoft). First of all, you can not beat their licensing value. Each license comes with unlimited users. This alone beats all the competition. Secondly, they have integrated an awesome CRM (missing in all the other marketing automation tools) so you do not have to go out and buy licenses for that. Lastly, it is a COMPLETE marketing automation system with true behavioral marketing capabilities.
Cons:
At first, I had a hard time understanding how they do automation. I was used to using a drag and drop “visualization” interface to build drip campaigns. I also had a bit of a hard time getting used to their nomenclature. The way that automation processes are set up in Sharp Spring is through two things… Tasks (which I was used to calling triggers) and Workflow (which I was used to calling task automation). You can see how it was confusing for me. Well, I learned it, it was not that hard, and I actually see now how it is a way superior way to program automation then using visual aids that would be cumbersome to try to set up and manage in large scale automation projects.
Overall:
Overall I give this tool 5 stars, A’s all across, two thumbs up, a wink and a smile. As I mentioned, I have been using the tool now for 4 years and have quite a bit of experience using their competitors and so-called “market leaders”. I love Sharp Spring it does everything, at a value you can hardly compare.
Recommendations to other buyers: Get it… if you need marketing automation and CRM you can not beat this software at its price.
4. Zoho Social
Zoho Social is a complete social media management platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords and collaborate with your team—all from a single dashboard.
Review: PCmag
Zoho Social aims for the small to midsized business (SMB) customer’s social media management and analytics needs. The software not only has a nice price for this customer segment, starting at $10 per month for the Standard Plan; it’s also got a solid feature set that adds easy integration with the rest of the Zoho business app ecosystem, most of which is also SMB-focused.
While its broader social listening capabilities and depth of reporting data can’t match the global enterprise scale of Editors’ Choices Synthesio and Sysomos, Zoho might do a better job at helping a typical SMB with publishing and app integration, too.
5. planable
Everything social media teams need to move their creative processes forward.Get from planning to campaign sign-off faster and with no misunderstandings. Now you can schedule your posts to social media knowing that the client has seen it and is happy with your work.
Review: Software Advice
Pros
- very good application easy to use with a beautiful interface and very comfortable.
- Planable is ideal for managing social networks where it shows us an excellent calendar view to manage these.
- It offers us a large amount of tools where we can choose what to publish and when to do it, it gives us a preview of how the publications will look in a way to give more confidence and allows us to collect information as comments from the publications.
Cons
The publication process can be complicated when you start using Planable. since an approval process is required for the publications and it can seem a tedious process to us sometimes.
6. eClincher
eClincher empowers you and your team to accelerate your business with a simpler and efficient, yet robust all-in-one social media management platform.
Offering superpower features like: publishing and scheduling posts, engagement and listening with one inbox, auto-publishing with smart queues, suggested content, and advanced analytics reporting.
Manage live conversations of all your social accounts and beyond. Complete, tag & assign items to team members. Reply to mentions of Facebook, Instagram and Twitter.
Connect all your social accounts and more in one place and focus on growing your business. Publish, engage, monitor, track, and analyze your online presence.
Review: FinancesOnline
eClincher, you are able to manage multiple social media accounts from a centralized hub and perform multiple, automated tasks with just a few clicks.
eClincher comes with a plethora of social media management tools, including auto-posting, advanced publishing, recycle content, content curation, and analytics reporting to name a few.
The software is a perfect social media management tool for social media managers, marketing professionals, business owners, agencies, and even for simple individuals.
7. Loomly
social media managers. And we were frustrated. Both with our broken workflow and the existing tools pretending to fix it. So we came up with a solution: Loomly, a simple social media calendar tool.
Whether you’re a freelancer looking to structure your client collaboration, a digital agency looking to gather all your projects in one place, or a brand willing to smoothen your internal processes, you will love Loomly.
Review: Capterra
Pros:
Simple, easy, and designed for the work I do. Not as an online salesman like all the others. I manage 5 different small businesses in social media. what I need is not to be able to spam people with unless sh** but to craft valuable engaging content and deliver it to hard-earned audiences. Love the builder, love the client collaboration, love the calendar, love the library. and most of all I love the way they are constantly developing and innovating, that for me is infinitely more important than any specific feature.
Cons:
It’s new and run by what feels like a very small team. This isn’t a blockbuster summer movie but a tiny little cult classic. Loved deeply by some but not enough. The design is a little rough, the functionality a little finicky. I heard that initially it was designed by a husband for his wife.
Overall:
I have 3 clients who all use the tool to approve messaging and collaborate with me managing there entire online presence. It works really, really well. What else is there to know.
8. scribbleLIVE
ScribbleLive is a content cloud provider used by brands, sports and media companies. The ScribbleLive helps companies manage the lifecycle of their content – ideation, planning, creation, distributing, measurement – across their buyer’s journey.
Review: G2
What Do You Like Best?
ScribbleLive is easy to use and provides live interaction on our website that our users would otherwise miss. The backend work is quick and intuitive, so setup is a breeze. ScribbleLive allows us to better utilize the work our reporters are already doing in the field.
What Do You Dislike?
I can’t think of any changes I would like to see made. It’s easy to use, offers our users a useful experience, and even has nice analytic tracking.
What Business Problems Are You Solving With The Product? What Benefits Have You Realized?
We use ScribbleLive to cover high school state basketball tournaments or key football games in our coverage area. It allows our reporters to cover the games as they normally would on Twitter while presenting that information to our users who might not have Twitter accounts. It gives live coverage of games where it otherwise wouldn’t be available.
9. Yotpo
Accelerate growth with a full suite of solutions for customer reviews, visual marketing, loyalty programs, and referrals. Showcase customer photos and videos in galleries across your site. Display visual content with reviews and customize to enhance your brand.
Review: Capterra
Pros:
Easy to use. Just set up your after purchase email text and select when the email gets triggered and Yotpo does all the rest.
Cons:
I wish there was a way for the store owner to comment on customers’ answers to questions. Sometimes there are more relevant issues that can be addressed by the store owner, but you can only comment on the original question asked.
Overall:
We’ve had great feedback since using Yotpo! It’s nice to hear honest reviews of or products, site, and services. Even the not-so-good reviews help us figure out how we can up our game. And it’s easy to use – just set your parameters and you’re on auto-pilot. And make the necessary tweaks as needed.
10. Adobe Campaign
Review: TrustRadius
This is mainly used as an email/direct mail delivery mechanism, but we are developing it into our omnichannel communication tool. As of now, we use it to send all external communications (email, direct mail) while consulting on best practices for other organizational value such as SMS/Push Notifications. This tool has been easy to use while really driving value as we bring all our customer communication channels under one tool.
