Marketers have made content marketing the most-used tactic in their brand-enhancing tool box , and are retreating from traditional marketing tactics such as search marketing . According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising. Some highlights of the findings:
An impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs.Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent.
Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget. Nearly half of the content marketers interviewed said they dedicate less than a third of their budgets to such marketing expenditures.
Finally, the survey shows that “content curation” — which is defined as the process of finding, organizing and sharing content — continues to gain strength as a top marketing strategy, up 17 percent from six months ago.
The survey makes clear that content marketing is only going to become more important going forward, whether you market to other businesses or to the public at large.
Read the survey highlights, “Why Content Marketing Is King” and
“HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies“