The world has seen an observable rise in digital marketing since the covid pandemic. There is no doubt that digital marketing was equally important before that, but now it has just become imperative for newcomers in the market.
According to the US Small Business Administration(sba.org), 99.9 percent of US employers are small business owners, either they are working freelance, providing services or having some products. Now, the challenge is to come up all the way from the rush and grow your business.
Digital marketing is the best solution for small business owners and all the entrepreneurs around. Here are some tips for you to leverage digital marketing for the best of your business.
Create A Digital Representation
Not everyone will consider this a hack, but the first step you should take for your business is to get a digital representation for it. According to Clutch.co, 92 percent of SME owners believe that having a digital representation of a website is the most effective digital marketing strategy that works for them.
Moreover, Godaddy says that entrepreneurs having a business website are expected to grow at least 25 to 30 percent in the next three to five years in comparison to 64 percent of those without any website.
You need a website that shows your products and services. For this, simply hire a developer if you can afford it, or spend some time on platforms like Wix or WordPress, with which you can create your own website. Yes, you may need to consult an expert for technical SEO knowledge before you get into development. Below are some reasons why technical SEO is important for a new website.
While creating the website, make sure that you are sure of the objective you want to achieve with your website. Either you want to create it to provide knowledge about your products, or you are willing to have it as a sales site. Keeping in mind the needs of your users is necessary so that you can optimize your UX/UI accordingly. Make sure that your website is well-optimized for search engines. Run it through Google PageSpeed Insights to fix the errors and increase the speed of the website.
Invest In Content Marketing
Having a website is just the beginning. To compete in this digital world, you have to invest your time, efforts and some money in content marketing. Content is the king, and you should always remember this.
Content on the website should be well optimized. Make sure that it follows SEO guidelines so that you can leverage it to improve ranks in the search engines as well.
Add visuals and facts along with the target keywords. Consider the keyword density and length of your content. Add a blog section to your website and share relevant stories, review your products or services, and provide your audience with information about your business. According to Hubspot, marketers who emphasize blogs are 13 times more likely to see a positive return on investment.
Now, it is time to share your content on different social media platforms. Make sure that you are not copying the whole content. Add some description of the content along with the website’s page URL and an attractive image. Or you can create a post that redirects to your website.
You need to add catchy descriptions so that users can get attracted to your post and follow the URL to your website. The same strategy is used by Dissertation Assistance to increase their revenue by 25 percent in comparison to their previous three months.
Go For The Longer Game – SEO
According to global statistics, search engines are responsible for 68 percent of online experiences. Moreover, it offers an ROI of up to 275 percent. However, optimizing your website for search engines and getting it rank is a challenging task, and it takes a lot of time and effort, but believe me, it’s worth it.
Try adding valuable content to your website after conducting thorough keyword research. You can use tools like Google Keyword Planner, Ahrefs, SEMRush, etc., to find relevant keywords that can perform well.
Utilize on-page and off-page strategies to improve the value of your site. Try to get a link back from an authority website having a high DA and DR. Contextual backlinks work better when it comes to off-page SEO.
Capture Some Revenue With PPC
I know that SEO is a very long process that requires a lot of effort and patience. Being an entrepreneur or an SME owner, you can adopt PPC strategies to boost your revenue for a shorter period of time.
In order to run an effective PPC campaign, you need a user-friendly website that is well-optimized for keywords, so that Google ads campaigns can be run successfully through it.
Running Google ads is not too tricky. Google will guide you through it.
After you have created a campaign, set the bid and run your ads. Make sure that you keep a keen eye on the performance of your campaign. Use automatic suggestions from Google Analytics and Google Adwords. These tools will also help you track all the users visiting your website through ads.
Adopt Referral Marketing
According to Hubspot, Referrals are the top source of leads generating about 73 percent of all business leads. Moreover, New York Times says that more than 65 percent of new business is generated through referral marketing. It simply implies that almost two-thirds of the purchases are made due to the prescription for a specific item by a known person or source.
It is something else than conventional marketing. You need to involve your clients, business partners and customers in your marketing strategy. Leverage ‘word-of-mouth’ advertisements. Verbal showcasing, reviews, customer stories, etc, are various types of referral marketing that can be utilized through digital platforms to boost your business growth.
There Is A Lot More To Cover
Without any doubt, by leveraging the above tips, you can successfully grow your business. But digital marketing is a vast field, and there is a lot more to conquer. You can use email marketing, social media marketing, influencer marketing, and many other ways as well.
Begin with the above-described methods and then gradually capture the others. Wishing you the best of luck in your future endeavors.
Claudia Jeffrey is currently working as an Editor at Crowd Writer and deals with various HND assignments. She owns Word Count Jet, where she often shares her knowledge and experience with her readers. Claudia loves to travel and explore the beauty of nature.
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