Email Marketing

Online Marketing

15 Email Marketing Software That Will Actually Make Your Life Better

ByWITS ZEN Editor's Desk November 1, 2019January 12, 2023

Digital marketing has made reaching out to our customers so much more easy. In fact, we name a requirement and internet and its cousins are ready to make that task easy for us.

So much so that when it comes to targeting customers we are provided with multiple ideas to do so. From social media, email marketing to Digital PR you have a variety of things at your beck and call.

Email marketing is a personalized mode of contacting your customers but handling it can somewhat be a little painful considering you have to target many people through one tool.

To make the task easy there are email marketing software’s which are adept at sending the same communication to multiple recipients.

However, not all of the options are accomplished in doing the task and we have brought a list of 10 Email Marketing Software That Will Actually Make Your Life Better.

With quick scrutiny of their features and benefits, you can get an idea of which one of them would be suitable for the kind of requirement. Pick one that would suffice your need and rest while the software handles all your email sending tasks with ease.

1. HubSpot Marketing

Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer. Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. Hubspot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.

Review: FinanceOnline

Hubspot’s marketing automation goes beyond traditional email marketing, as it allows users to design their own workflows, prepare, format, and publish content, and seamlessly integrate contact profiles and information to make the most of their campaigns. Basically, HubSpot marketing makes it possible to work in a familiar environment, and segment, nurture and evaluate leads in a more personalized way.

The best way to think of HubSpot marketing is as a ready-to-use marketing funnel – you simply create an account, place contacts in the most appropriate stage of the funnel, score them, and personalize and distribute your content. Once done with nurturing and evaluation, this system also gives you access to traffic data (a special lead timeline) and lets you analyze the impact of your marketing strategy on sales and overall performance.

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2. Wix ShoutOut

Wix shoutout is an email marketing platform that makes it simple to create, send and share stunning email marketing campaigns with your customers.

Review: HOSTING REVIEW

Wix shoutout makes it possible to deliver and share beautiful emails in a matter of minutes, while also including a wide variety of marketing options.

The system purports to deliver an intriguing mix of email, stats, and social media integration.

Done a review about Wix website builder and it performed exceptionally well. Let’s see if Wix shoutout can hold the same quality standard.

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3. Zoho Campaigns

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Review: Capterra

Pros: I use Zoho campaigns to send out a daily 8,000 person newsletter. I have used Zoho campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons: I would like there to be more subscriber reports in Zoho Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Overall: the team at Zoho campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in campaigns. Overall been very easy software to use on a daily basis.

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4. MailJet

Mailjet is an easy-to-use all-in-one e-mail platform. With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! Mailjet is Europe’s leading e-mail solution, with over 100,000 customers in 150 countries.

Review: Trustpilot

Mailjet has been a pleasure to use. Easy to create attractive and effective emails, and to see how they reach, and succeed or fail to intrigue, a target audience. I feel I’m in the hands of professionals. Thank you mailjet

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5. Mailgun

Easy SMTP integration and a simple, restful API abstracts away the messy details of sending transactional or bulk email. Scale quickly, whether you need to send 10 or 10 million emails. Route and forward email directly into your app or inbox. Email parsing turns your emails into easy-to-digest structured data and spam filtering keeps out unwanted emails. Searchable logs mean you always know what is happening to your email while tags make it easy to a/b test and report on your data, and all via our webhooks.

Review: TrustRadius

As a senior web engineer, I got exposed to many different technologists, those technologists are there to solve business needs. Every company I have worked for has different business needs, but a few of them stay the same. One of the pain points every company has is to validate email addresses, you can go with a simple regex solution, but every small company knows it’s not enough. Using a mailgun addresses that exact business issue. And it’s being used by me personally to validate email addresses. Since I don’t have access/input on all the web projects in the company, it was not used company-wide.

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6. MailerLite

Discover how our ease of use and 24/7 support set us apart. All plans include the latest features to grow your business, like landing pages & automation. Supercharge your email marketing by connecting your mailerlite account to other web services. Enhance your workflows, leverage customer data and a whole lot more. Start with our forever free plan and easily upgrade as your subscriber list grows. Check out our competitive email marketing software prices.

Review: FinanceOnline

Developed with small businesses in mind, mailerlite is a very simple and straightforward email marketing tool that comes loaded with a rich set of features and functionalities. Many users point out its simplicity, enabling users to easily set up and use the software almost right out of the box. Quick and efficient, businesses are able to get the most out of their email marketing efforts without breaking the bank.

The whole set up process is a walk in the park. The software lets you tailor your email the way you want it in terms of content types and arrangements. You can include elements like text, images, image headers, dividers, as well as social sharing links. With the software’s drag and drop editor, you can in control of how you want your emails to look and you don’t have to be an expert to be in the pilot’s seat.

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7. FreshMail

Make use of dozens of free and beautifully designed mailing templates and newsletters. With freshmail designer, you have the freedom to edit, personalize and send them out without limits – and watch your campaigns bring results to be proud of. Automate your communication with subscribers. Create lead nurturing programs, e-learning courses or take advantage of easy-to-use cyclical messages. Let freshmail respond to all of your customers’ actions for you.

Review: G2

What do you like best?
If was looking for an affordable email marketing solution for my company to easily integrate with WordPress. Freshmail made it really easy and there are as well multiple wp plugins to choose from to boost my list building efforts. They also have zapier integrations available.

What do you dislike?
It is a little wrong with it. However, I wish they add more automation features. For now, I got around it using zapier, but it took me quite some time to set up. Looking forward to evening more direct integrations.

Recommendations to others considering the product
Simple email marketing app, easy to integrate with WordPress and google analytics and zapier.

What business problems are you solving with the product? What benefits have you realized?
I use emails to follow up on my website visitors. With freshmail, I can do it using regular email newsletters and triggered emails. I recommend trying email marketing to anyone who has a digital presence!

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8. Email Octopus

Emailoctopus sends your emails through amazon’s simple email service (SES), saving money without sacrificing deliverability.

Review: Capterra

Pros: the number 1 key of this software is their unique ability to plug into your Amazon email platform account. This allows you to send out many many more emails on a daily basis than any other platform I have come across. Not to mention the ease of ability to upload the lists from wherever you have built them before.

Cons: the biggest difficulty is that there are not comprehensive statistics set up in the back office to individually see what emails are opening and reading your emails. Or the ones that are clicking. That is a step down from where I was before.

Overall: I have had a wonderful experience, as for this pricing, there is no service I’ve found that can “Go fast” from the get-go and start sending large quantities of mail to your lists.

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9. Benchmark

Marketing automation pro saves time and drives revenue by sending the right email, to the right person at the right time. Easily place signup forms on your website, blog or social media to expand your audience. With benchmark’s email designer you can create responsive emails with your subscriber’s experience in mind. Track your success
With real-time reports understand what makes better campaigns and monitor your results wherever you are.

Review: G2

What do you like best?
The steps for creating email campaigns are easy to follow and the editor for the email campaign is easy to use for someone with no design or coding background. You can either do their drag and drop feature or the html feature.

What do you dislike?
There is nothing I dislike on the benchmark. We’ve used this tool for a few years now to send our office newsletters.

What business problems are you solving with the product? What benefits have you realized?
We have an extensive contact list of partners, students, and parents that we send our email newsletters to. Benchmark helps us declutter our inbox sending these mass emails and help us track the engagement of the emails.

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10. Taximail

Design stunning email with our easy drag-and-drop email creator and conceive responsive layout that looks perfect on any device whether it is on a desktop, on webmail clients or on mobile devices.

Review: Capterra

Pros: As a designer, for me, it’s easy to use, you can just drag and drop images/videos, put a text and any color to everything. it generates a report at exact numbers that you needed.

Cons: There’s no tutorial on youtube, and lacks a font to be used because sometimes I need to customize it according to our branding.

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11. Constant Contact

With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Review : EmailToolTester

Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.

What makes them special is that they’ve added several features over the years that none of their competitors sport, such as an event management tool, surveys, and social campaigns. These all add to the diverse list of email options available, in addition to automations and recurring newsletters.

On top of these options, they also boast a marketplace with over 400 apps and integrations that cater for even the most niche of products. Yet despite these flashy numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century

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12. Drip

Drip Ecommerce CRM is built to do all that, and thousands of trusted brands have already caught on. Get in on an ECRM that uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.

Drip gives you incomparable insight into what your customers are perusing, clicking, and craving. With ecommerce CRM features that let you tag and identify every action, you can see the whole story behind every unique customer.

Segment people by pages they’ve clicked, things they’ve bought, emails they’ve opened, and beyond. Then, personalize your marketing strategies to every unique niche so all your messages hit home and build your brand from email to Instagram.

Tap into Drip’s easy-to-use email marketing, behavior-based visual workflows, and cross-channel marketing automation to reach your customers anywhere, anytime, no matter which stage of the customer experience they’re in (all without touching a line of code).

Quickly see which workflows, campaigns, and broadcast emails are making an impact with your customers with clear-cut ECRM dashboards. With data like revenue attribution, clicks, opens, and more, optimizing for better customer experiences has never been easier.

Review : Capterra

Best for ecommerce companies with 10-1,000 employees. Get started by growing your email list with custom optin pop-ups, automated lead magnet delivery, and Facebook Lead Ads, then use handsome visual emails, mighty automated workflows, and big-time personalization to bring it all home for your customers. With Drip, your email marketing means more because you’ll always be sending truly meaningful messages at just the right times in every customer journey. Try it free for 14 days.

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13. SendinBlue

SendinBlue help businesses meet their customers: this mission is in our DNA and it’s the driving force behind everything we do. Grow your business the way you want! Whether you’re just starting out, or you’re looking for new opportunities, we adapt and grow alongside you.

Get the tools big companies use, without the enterprise price tag! We help you build better customer relationships with an intuitive and powerful marketing software platform that adapts to your business needs.

Review : Capterra

Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. What makes us different? Sendinblue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Grow. Sell. Engage.

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14. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails. ConvertKit is email marketing software for creators. Your email list is your biggest asset. With ConvertKit, it’s easy to customize and embed forms on your website to turn casual readers into subscribers. Don’t have a website? You can build a landing page to start growing your list today.

Organizing your subscribers is much easier when you can tag them based on their interests, activity, and more. These tags can be grouped into segments to help you send the right message at the right time.

Review : NichePursuits

“The money is in the list.” At least that is what all the top marketers say.

As I look back on my history as an entrepreneur, I have to admit that a significant portion of the revenue from my businesses can be tied back to my email list. And the longer I keep my list, the bigger it grows, the more money I make from it.

So, in this ConvertKit review today, I’ll not only share the pros and cons of this email autoresponder tool, I’ll also share some of my own email strategies along the way.

As you read this review of Convertkit, please keep in mind that I am current customer. I use this email marketing software on a daily basis right now, but I’ve also used other email tools over the years, so I have a point of reference to compare. I’ll share the pros and cons of the features, the pricing, how to effectively use it and more.

And in full disclosure, I’ve met the founder Nathan Barry a few times in person and I think he’s a great guy! However, I don’t plan on holding back any punches when I share a couple of areas that the tool could be improved.

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15. GetResponse

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

Review : GetResponse

Getresponse is an incredible tool to do email marketing, in our company we use it to manage our entire list of clients and distribute in an organized way all our informative and promotional emails, usually the emails arrive or inbox or promotions which is very good and shows great quality in this tool, the percentage of reading and opening emails, Getresponse has a very intuitive and advanced email editor with good templates to create our emails, we usually use it to create promotional emails, you can also manage your contact lists and possible customers, I have imported them from any other data collection tool, on the other hand, regarding the price Getresponse is very kind because their plans in quality and price are excellent and they offer us a large amount of monthly emails for a really accessible price.

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