Top 10 Email Tracking Software For Customer Support
Email marketing has been an integral part of any marketing campaign. It goes without saying that email if reached the correct customers can lead to maximum lead generation for you. However, sale departments are often left wondering whether their email campaigns are successful or not.
If you are not sure that your email has reached the correct audience there is no point in proceeding with your campaign. Here email tracking software comes to your help and if used correctly gives you an idea of whether it reached the correct audience or not.
We have brought for you some useful email tracking software that acts as a boon for the marketers. Using them you can be informed of if the emails are reaching your target audience and if they are able to comprehend your message.
Later that information can be used to formulate a new email marketing strategy and advantage of the same taken.
1. SalesLoft
Salesloft is the sales engagement platform that helps you understand your customers’ needs and respond in meaningful ways.
Empower your sales team to perform better, and optimize the value you deliver to your prospects, customers, and organization. It’s time to improve your sales process.
Connect with customers, understand their problems, and offer the solutions they need. Our sales engagement platform can help your team shift their mindset and transform the way you do business.
Review: G2
What do you like best?
Platform designed for SDRs to work out of along with added benefits for ages. A major sales enablement tool that is needed for organizations to help scale their sales team. Salesloft lays out daily tasks in an easy and digestible way. Plus, customer service for Salesloft is top notch!
What do you dislike?
There are some little features that I wish were available like Admins being able to reset a user’s password. It can be resource intensive so sometimes it can slow down a computer with multiple tabs open.
Recommendations to others considering the product
If your team is looking to set a strong foundation for SDR/AE work then having a tool like Salesloft is needed. Salesloft definitely has had a positive impact on the efficiency of our reps and overall operational efficiency.
What business problems are you solving with the product? What benefits have you realized?
We are using Salesloft to help scale our SDR team and having needed analytics to see how reps are performing. Our AE team also uses Salesloft to help keep up with pipeline and follow-ups. Overall, it has been a needed part of our sales stack to scale.
2. Yesware
Track email open and reply rates link clicks, attachment opens and presentation pageviews. It’s all valuable information that will help you identify the best possible message for every step of the sales process.
Automatically log activity data on every sales email sent, opened, and received; every attachment downloaded; presentation viewed; and meeting scheduled to the correct Salesforce.com record, all in real-time.
Review: GetApp
Fantastic as long as you are OK with some problems with CRM. I was introduced to this software at my first SaaS job, and wish I had been introduced to this at the beginning of my career.
I love knowing when a prospect is opening my emails and forwarding it within an organization. It also allows me the opportunity to reignite cold conversations.
Pros
I was introduced to this software at my first SaaS job, and wish I had been introduced to this at the beginning of my career. I love knowing when a prospect is opening my emails and forwarding it within an organization. It also allows me the opportunity to reignite cold conversations.
Cons
Didn’t integrate too seamlessly with SFDC and customer support is something left to be desired.
3. toutapp
Track engagement around every piece of sales communication in real-time, so you can get full visibility into the sales process.
Sending emails through your own corporate servers or through our high-performance servers – never compromise on deliverability. Sales campaigns that can either automate, semi-automated, or completely personalize parts of your sales process.
Review: FinancesOnline
Booking and scheduling of meetings with prospects and customers become automated in ToutApp. It has an integrated calendaring feature that aims to decrease the number of failed conversions due to the time-consuming method of exchanging back and forth emails just to schedule the right date for a meeting.
Through its integration with Outlook and Gmail calendar, salespeople could easily book a working schedule with their prospects and customers.
Integrated calendaring allows them to insert available or open dates into emails in just very few clicks. With this feature, there is no need to waste time sending emails just to confirm meeting schedules.
4. Cirrus Insight
Review: G2
What do you like best?
I use the upload feature the most – like uploading emails to SalesForce accounts from my gmail. It works well, including being able to upload attachments with the email. I also really like the email tracking feature, it’s great to tell if people have opened your email.
What do you dislike?
I’ve been having issues with authentication. At least once a day I get asked to reauthenticate my account, and it’s a pain. I also get logged out of Cirrus pretty regularly and have to either re-load my gmail or uninstall and reinstall the extension in Chrome. This is a wast of time and frustrating.
What business problems are you solving with the product? What benefits have you realized?
I work for the legal department of a company and we use Cirrus to track emails and cases in SalesForce. Without being able to upload emails to SalesForce, we would lose a lot of information in gmail. It makes it easier to keep case emails with their respective accounts/cases in SalesForce.
5. ContactMonkey
For Internal Communicators looking to measure employee engagement and Sales Teams looking to boost performance. Track all your emails automatically right from your Outlook or Gmail inbox.
Update, access & manage your Salesforce data from your Outlook or Gmail inbox. Send mass personalized emails and automatically sync them to Salesforce.
Get real-time desktop notifications every time your emails are opened or clicked. See when your emails have been opened, from where and which device.
Review: Capterra
Pros: CM is easy to work with and seamlessly integrates with MS Outlook. It gives me instant notification to clients opening emails and reports of activity.
Cons: While easy to install, the product is sometimes difficult to update. I’ve found that it tends to be a little confusing. In the several years, I’ve used the product, the few times I’ve had to update have been “challenging” and have had to ask for assistance.
Overall: Email effectiveness and follow up with clients.
6. groove
Collaborate with your team Work together in a shared Inbox to make sure nothing slips through the cracks. Automate your busy work Automate routine tasks so you can focus on your customers.
Scale your support ops Reduce incoming support conversations by helping your customers help themselves. 8,000+ companies provide personal support at scale with Groove’s Shared Inbox, Knowledge Base, and Reports. All without breaking the bank.
Review: FinancesOnline
Groove helps you ensure your campaigns are not only timely, but it should maintain quality communication as well. Building multi-step campaigns, called “Flows” in Groove, is accomplished with ease.
It gives you a high-level view on which Flows are engaging or not and drill down to see who among your prospects are responding.
This makes sure you deliver the right message to the recipient at the right time. It also takes care of sending follow-up messages to leads and collaborating with your entire team.
7. bananatag
Review: G2
What do you like best?
I like that I can schedule and track emails at the same time, as well as being able to edit them as much as I want since the email remains in my draft folder even after scheduling it to be sent at a later date.
Gives me a peace of mind to know that the recipient of my email already opened it and I don’t have to be a handle of nerves.
What do you dislike?
The app sends you a notification that your email was opened again even if you’re the one that opened it.
What business problems are you solving with the product? What benefits have you realized?
Easy to schedule emails, keep track of who already saw it and being able to have mental peace.
8. Hubspot
Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.
You don’t have to go it alone. Master the inbound methodology and get the most out of your tools with HubSpot’s legendary customer support team and a community of thousands of marketing and sales pros just like you.
Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.
Review: FinancesOnline
What makes HubSpot unique in the marketing software arena is foremost its compactness, as this platform packs, so to say, all essential armory for sales teams and marketing agents to place their product/service where it is most likely to attract attention.
The all-in-one inbound marketing software helps create, launch, and distribute efficient campaigns, and does so with the virtue of a friendly marketer that doesn’t fade from the scene once a client is brought on board.
9. MailChimp
A brand you want to be with smarter marketing built for big things. make it easy to create and launch marketing campaigns that help you hit your goals—whether you’re trying to grow your audience, sell more stuff, or build your brand.
Email designer makes it easy to look like the business you want to be. From inboxes to social feeds, reach people where they spend the most time.
Review: G2
What do you like best?
I like how easy Mailchimp is to navigate! I am easily able to edit and change classroom newsletters each week. It is helpful that Mailchimp does not force me to redo my campaign email each week. It also was easy to set it up with parent emails so that it would email the newsletter internally.
What do you dislike?
I do not like it is sometimes difficult to be highly customized in the layout of emails. It seems like the interface works for beginners goals, but more complex designs are just not possible with the dropdown type menu of ways to construct your email.
Recommendations to others considering the product
Keep up the good work!
What business problems are you solving with the product? What benefits have you realized?
I am able to better connect with parents and provide information they need to know about my classroom on a weekly basis. I have seen how easy it is for parents to respond to an email when they do have further questions.
Parents enjoy seeing photos of their students in action, and it also encourages them to open the emails more regularly.
10. MailTrack
Review: Capterra
Pros: It is so easy to install with my email, and it allows me to easily see when a business email I have sent has been read! This helps me know when to follow up and proceed. Overall, makes sending emails a more pleasant experience!
Cons: Sometimes I have to manually remove the email track sign before sending the email, but this is not a problem at all!
Overall: MailTrack has helped me with my prospects. It helps me keep tabs on them, and see when and how I should be proceeding with communication
